Wuhan's first Moutai ice cream flagship store opened!Citizens line up early

Jimu Journalist Sun Zeyu

Photography reporter Zou Bin

Correspondent Li Fangjun Zhanou

Moutai ice cream is coming to Wuhan! At 10:00 on July 9, the first flagship store in Moutai ice cream in Wuhan was launched in Hang Lung Plaza, Tongkou. On the same day, many citizens came to the door of the store early, looking forward to eating ice cream with Maotai wine.

"Three flavors, I bought a cup like it, and took it back for friends!" I bought the Internet celebrity ice cream that was thoughtful, and Ms. Wu was very excited. Jimu reporters learned on the spot that Moutai Ice Cream has three flavors of classic original flavor, green plum boiled wine, and vanilla flavors. The price is 66 yuan, 59 yuan, and 66 yuan per cup. Yuan/12 cups.

Among them, Qingmei boiled wine flavor added 1.6%of 53 degrees flying Moutai, and the classic original and vanilla flavors added 2%53 degrees flying Moutai. Its product packaging reminds consumers: minors, pregnant women, alcohol -allergic people, please do not eat it, and drove people cautiously.

In addition to the above three types of Moutai ice cream, the stores also sell four flavors of current ice cream (presented with egg tube, spherical or cup specifications, respectively), and five kinds of ice cream desserts. At the same time, the "I Moutai" APP also opened the Hubei online purchase channel. Consumers in the province can place an order through the APP and the SF cold chain is sent to the home.

It is understood that Moutai ice cream is the first non -alcoholic food named after Moutai history, and is also the first attempt to take the initiative to approach the young consumer group.

On May 19th, Moutai Group announced that with Mengniu Group's cross -border launched ice cream, and opened the first Moutai ice cream experience store in the Moutai International Hotel Hall in Zunyi, Guizhou. As soon as the news came out, "Moutai Ice Cream" rushed to the hot search.

On May 29, the second Moutai ice cream flagship store appeared in Guiyang. On June 29, the Moutai Ice Cream flagship store opened in Xi'an and Nanjing. On the day of opening, more than 27,000 cups were sold, with sales of more than 1.7 million yuan. Moutai Ice Cream Wuhan flagship store opened in Hang Lung Plaza today is one of the first batch of cooperative city stores in Maotai.

In addition to Wuhan, Moutai Ice Cream flagship stores in Hangzhou, Shenzhen, Guangzhou, Changsha and other places also opened together. The offline channels for Moutai Ice Cream will be extended to 9 flagship stores. In addition, "I Moutai" will also be used as the current official online channel, and will be launched in Moutai ice cream simultaneously in four provinces such as Zhejiang, Guangdong, Hubei, and Hunan.

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