Flowers to forget to worry about the people to entertain the people to increase their income and rejuvenate

Mo Dao farmers have no treasure jade, and yellow flowers are golden needles. On the morning of July 8th, in the core area of ​​Huanghua Rural Complex, Tangjiabao Village, Yunzhou District, Datong City, Shanxi Province, the bright red "Datong Huanghua, forgetting to worry about Yunzhou" font shape, in the blue sky and white clouds, green fields and golden fields and golden fields The yellow flower is particularly pleasing to the eye. With Lu Dongliang, a member of the Standing Committee of the Shanxi Provincial Party Committee and Secretary of the Datong Municipal Party Committee, announced that "the monthly launch of the Datong Yellow Flower Harvest Activities in 2022" marked the fifth Datong Huanghua Harvest event month with the theme of "Flowers Blossoms and Rich People". The beginning, this is an important measure to expand the influence of the "Datong Huanghua" brand and show the development results of the Datong Huanghua industry.

At the start site of the event (Photo by Xi Zhaoping)

The happiness of the increase in the income of Hua Nong is nothing to say (Photo by Xi Zhaoping)

Datong has a history of more than 1,500 years of yellow flowers and a history of more than 600 years. Due to the sufficient sunshine, the temperature difference between day and night, and the unique zinc -rich selenium -rich soil formed by volcanic eruption, it naturally creates the characteristics of Datong's yellow flower color, long buds thick, fragrant, crispy and delicious, and rich in protein, calcium, phosphorus phosphorus , Iron, carotene and other elements, Huanghua products, and quality are the crown of major production areas across the country.

At present, the city's yellow flower planting area is stable at 265,000 acres, ranking first in the main country of yellow flowers in the country, of which 159,000 mu is 159,000 mu. The output in 2021 was 141,000 tons, accounting for about a quarter of the country. There are 15 leading enterprises in Huanghua processing in the city, and more than 100 types of yellow flower products have been developed. By creating the "yellow flower+" model, the development revenue of the integration of agricultural and cultural tourism has reached more than 200 million yuan. In 2021, the output value of the city's Huanghua full industry chain exceeded 3 billion yuan, driving 132,000 people to increase their income and became rich, and the average households increased by 5,400 yuan.

With the continuous advancement of the city's yellow flower support policies, many parties have promoted the development of the yellow flower industry from various aspects such as planting, processing, branding, and markets, and continuously improved the development level. The total output is expected to reach 180,000 tons this year, a year -on -year increase of 21%. The price of light yellow flowers has increased from an average of 2.5 yuan/jin last year to 2.8 yuan/catties this year, and the output value is expected to reach 1 billion yuan. With the continuous extension of the Huanghua industry chain, the output value of the secondary output is expected to reach 2.7 billion yuan. The output value of the three output is expected to exceed 500 million yuan, and the output value of the entire industry chain can exceed 4.2 billion yuan. The output value of the Huanghuaquan Industrial Chain will reach 10 billion targets by 2025.

Purchase Datong Huanghua on -site (Photo by Xi Zhaoping)

The reporter learned that in terms of standardized construction, Datong has greatly promoted 8 standards such as the “Datong Yellow Flower Production Technical Regulations". The yellow flower green standardized planting base reached 100,000 mu, and the output value increased by 300 million yuan. Vigorously promote the construction of the Yellow Flower Quality Inspection Center of Shanxi Province, and carry out food qualification identification for dried yellow flowers, yellow flower cakes, yellow flower sauce, yellow flower beverages, yellow flower beer, yellow flower vinegar, yellow flower milk, etc. Full coverage. In terms of the extension of the industrial chain, based on the unique antidepressant of yellow flowers and promoting intestinal peristalsis, it has been developed and developed with deep processing products such as yellow flowers beef powder, yellow flower vinegar, yellow flower knife noodles, yellow flower prestige, biscuits, and yellow mushrooms. A large number of yellow flowers processing products such as Yun Xiaoxuan, Yellow, and Emperor Dawei have formed a brand awareness. Actively docking with the Liuzhou snail powder industry in Guangxi and carrying out industrial cooperation. The output value is expected to increase by 600 million yuan. In terms of the three industries, relying on the profound cultural connotation of Huanghua's "Chinese Mother Flower", fully tapped the potential resources of Huanghua's tourism, and created the main line of forgetting the avenue of forgetfulness, and unforgettable farms, volcanic sky roads, peony flowers, and Sanggan River Wetland parks and other boutique tourist attractions are formed to form a large scenic spot in agricultural and cultural tourism. It has carried out a series of educational activities such as science popularization, nature, food farmers, and life mainly based on yellow flowers. In terms of brand market construction, cooperate with head enterprises across the country, actively planned operations, carry out a series of publicity activities, and comprehensively called "Datong Huanghua" public brand in the top 100 nationwide regions, driving Datong Huanghua into the national market. The Yellow Flower Production and Marketing Conference was held. Datong Huanghua passed the "Shenzhen Pin" certification and entered the major merchants in Shenzhen to actively expand overseas markets and exported Japan, South Korea, and Canada to drive Datong Huanghua to go abroad and go global. In terms of innovative cooperation, cooperate with the University of Applied Technology, deeply explore the cultural connotation of Chinese mothers, cooperate to organize hemeroca -grass culture festivals, carry out research on derivative products such as yellow flowers (hemerocallis) cosmetics, and build Xingcao species resources. Cooperate with Shanxi Agricultural University to build a yellow flower germplasm resource garden. Create a theme park of hemerocalli, promote the in -depth integration of industry -university -research.

The mission of protecting the yellow flowers is like a Pan, and the development of yellow flowers is 100 times confident. In the next step, Datong City will rely on yellow flowers antidepressant, promote intestinal peristalsis, and the unique cultural connotation of yellow flowers, strengthen the brand market construction, extend the industrial chain, promote the integration of agricultural, cultural tourism, build the Datong Huanghua modern agricultural industry system, and create a hundred as soon as possible The hundreds of hundreds of yellow flowers industries have made Datong Huanghua's famous Chinese and foreign countries. (Reporter Xi Zhaoping)

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