66 yuan Moutai Ice Cream purchased for 240 yuan?Someone really buy ox ice cream?

Recently, Moutai's cross -border product ice cream is undoubtedly very popular in the market. Even under the pressure of the ice cream assassin, Maotai's ice cream has not been affected, and even a phenomenon is even more difficult. There are some people who scream the Moutai ice cream of 66 yuan to more than 240 yuan. Why would anyone use the ox to grab the ice cream of Moutai?

1. 66 yuan Moutai ice cream purchase to 240 yuan?

According to the 21st Century Business Herald, rush to hot search! The official price of more than 50 yuan to 60 yuan/cup Moutai ice cream, the price on major e-commerce platforms has been fired to more than 120 yuan to more than 250 yuan/cup.

According to@, the market price of Moutai ice cream has been priced by up to 3 times higher than the official price. As for the reason for the rise in prices, most merchants say that "logistics is too expensive."

The Hongxing Capital Bureau compared the official "I Moutai" of Moutai, and its official price was: 764 yuan/piece, 12 cups per piece, 64 yuan/cup; ordinary installation of 59 yuan-66 yuan/cup.

Based on this, the price on the above e -commerce platform is up to three times higher than the official price.

In this regard, a customer service staff in Moutai, Guizhou told the Hongxing Capital Bureau that the company has noticed the above problems, but there is no way to solve it for the time being.

After consulting a number of merchants as consumers, the Red Star Capital Bureau learned that there are two main channels for their purchase channels: the first is to buy it on behalf of. That is, pick up orders from the Internet, then buy the offline Moutai ice cream store, and then mail it to consumers according to the order information, so as to earn the intermediate difference; the second is the manufacturer's goods. A message from the Hongxing Capital Bureau showed that the Maotai ice cream it sold was from Mengniu Dairy (Jiaozuo) Co., Ltd. in Jiaozuo City, Henan Province.

According to "I Moutai", Guiyang, Xi'an, Nanjing and other cities who can buy Moutai ice cream currently buying Moutai are currently purchased offline. On July 9, Moutai Ice Cream Flagship Stores in Changsha, Hangzhou, Wuhan, Guangzhou, and Shenzhen will open.

Second, someone really uses oxes to grab ice cream?

We see that the current 66 yuan Moutai ice cream is among the prices of various purchasing purchases, and it has soared to more than 200 yuan, which has been several times. Even some people ask the ox to buy ice cream for themselves. It is really difficult to understand. What do you think?

First of all, we must understand that for the current Moutai ice cream, because it comes with the attribute of Moutai itself, it is actually a social currency instead of a consumer product in a sense. Some friends who have eaten Moutai Ice Cream give the author to the author that there are not many differences between Moutai ice cream and ordinary ice cream. The difference in the overall taste is not as great as expected, so everyone buys Moutai ice cream, more functions, more functions. It is to take this ice cream as a photo in the circle of friends, so that you have better social attributes. This may be the value of the core of Moutai ice cream. Obtaining relatively scarce products, or showing yourself, a relatively richest person, this may be the core use of Moutai ice cream.

Secondly, for the current entire market, Moutai has a collection attribute. After all, Moutai is a relatively more fragrant wine, and the Moutai wine must be less and less every year, instead of not, instead of not More and more, so we see that Moutai can be collected, and even some aged Moutai wines can sell high prices in the market. But we look at the ice cream market. It is not the case at all. Ice cream is a thorough consumer product. No one is willing to say that they can buy an old ice cream for three or four years. One thing that can't be said. Therefore, because ice cream and Moutai are two completely different products, we must have a calm and objective attitude when looking at these two products. You cannot because of the collection value of Moutai and a certain amount of investment value. There is also a collection value and a certain investment value.

Third, for everyone to invite oxen to buy Moutai ice cream, it is more caused by some early adopters. Once this psychology has passed, everyone’s freshness is gone, for Moutai ice cream, there is actually no facts for Moutai ice cream, but there is actually no in fact. What is too big, everyone will not be willing to spend too much money to buy such a high -priced ice cream, so for the current market, Moutai ice cream is a phenomenal thing in a short time, but it is not Representing Moutai Ice Cream has long -term market value. For us, we must deeply realize what is the core logic of their own shopping and consumption? What do we want to buy? This may be the most important thing.

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