Zhong Xuegao, will he be forced to death by netizens?

Zhong Xuegao was established in 2018. It has reached the fourth year of the company this year. Whether it is sales and popularity, it is a height that is difficult to reach by ice cream companies in China for four years. In a certain sense, Zhong Xuegao is successful.

However, this year is the most difficult year for Zhong Xuegao, because Zhong Xuegao has often been searched by netizens in recent times.

There are two main reasons for the hot search: First, it is the representative of the ice cream assassin. A flat ice cream is placed in the corner of the freezer, but the price is about 15 yuan at checkout. If you are a person who likes self -deprecation, you can also resolve the embarrassment of not wanting to buy such expensive ice cream. If a person with thin skin encounters such a thing, even if you don't want to buy it, you will still buy it with a scalp. Although I bought it, it will be very uncomfortable;

Second, Zhong Xuegao's brand is expensive. Since Zhong Xuegao's debut, other ice cream has also increased. Netizens have calculated the account on Zhong Xue Gao. Many netizens believe that Zhong Xuegao is the "culprit" that leads to other ice cream prices.

When netizens began to be dissatisfied with Zhong Xuegao, and Zhong Xuegao had its own traffic, more of Zhong Xuegao's disadvantages began to spread. For example: Ice cream will not melt for an hour at a room temperature of 31 degrees, which also leads to additives such as Kara gum; Zhong Xue Gao will only turn black with fire and will not melt.

Continuous negative hot search may make Zhong Xuegao have no mood to develop, and more energy is studying public relations countermeasures.

Many netizens suggested that Zhong Xuegao learned Hagens Das to set up a special freezer, so that netizens can avoid being stabbed by "assassins".

Unexpectedly, Zhong Xuegao saw the suggestions of netizens and had begun to push individual freezers offline. Just today, the topic "Zhong Xuegao has been pushing the offline freezer" appeared on the hot search. Zhong Xuegao said that in order to facilitate consumers, the company has pushed separate freezers through offline channels.

It stands to reason that Zhong Xuegao has made a concession and heard the voice of netizens. Netizens still have something to say, because the news that the ice cream would not be turned on not long ago, netizens suggested that the ice cream is placed directly in the foam box. Why bother? It will not melt anyway.

I believe Zhong Xuegao can also see this comment from netizens. Does the company really put the ice cream in the foam box?

It is understandable that netizens have opinions on Zhong Xuegao. Zhong Xuegao also needs to hear the suggestions of netizens. However, the suggestions of netizens are not necessarily correct. Do not take opinions at will, otherwise they may be "pitted" by netizens.

In the long run, I do not recognize Zhong Xuegao's way of setting up the freezer. This may leave a big chance for competitors, but I have less and less opportunities.

Why don't I recognize the independent freezer set by Zhong Xuegao? There are three main reasons:

First, the ping effect of the supermarket may be reduced. Although Zhong Xuegao is expensive, it is not a luxury. Compared with Haagen -Dazs, profits are far less profitable. Perhaps the store that sets up the Hagen -Dazs independent freezer only needs to sell two Hagens Dazs a day to achieve the average ping effect of the store. Selling 3 is more earned. However, Zhong Xuegao's customer unit price cannot be compared with Haagen -Dazs, which means that Zhong Xuegao may sell more than 6 or more to achieve the average ping effect. This is not a big problem for areas with high consumption level, but for areas with general consumption levels, they may not be sold one day, which will form a certain degree of negative cash flow.

Assuming that the efficiency of the commercial super has been lower than the average level, then withdrawing the cabinet sooner or later.

Second, the price impact is too strong. Before setting up a freezer, the freezer was not only a retail price of more than 10 yuan. There are two main reasons why people buy Zhong Xue Gao. One is to recognize this brand.

Now after setting up a counter, people will see more than 10 yuan of ice cream directly on the refrigerator. This price exceeds most people's tolerance, which will reduce product sales to a certain extent.

Third, increase the inventory pressure of Shang Chao and the degree of capital occupation. Before setting up a counter, the number of commercials only needs to wholesale about two boxes of boxes. After setting up the counter, at least 6 cases of wholesale of more than 6 boxes? This will undoubtedly increase the extent of the inventory pressure and the dedicated of funds.

Fourth, topic attention may be reduced. After Zhong Xuegao became the cabinet alone, netizens' reasons for Zhong Xue Gao will be reduced, which will also lead to the decrease in the hot topic of Zhong Xuegao. Without the heat, the development of the Internet celebrity brand will be particularly difficult.

A new brand is afraid of continuous controversy. What is afraid of is not to talk about it. This is the biggest sadness!

Fifth, give more positions for competitors. The stock of a freezer is fixed. After a brand withdraws, it will leave a chance for competitors. This is also very important.

This is the best era and the worst era. With capital thinking and innovation models, the world is your stage!

In the new business world, there are no eliminated industries. Only the eliminated products and outdated business models will focus on product innovation and model innovation in the future.

If a company or a boss, if the shortage of innovation ability is destined to be defeated in advance, please remember that there is no innovation, how can you have imagination!

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