Make good use of the "geographical indication" to start the "characteristic brand"

Recently, the Sino -French Geographic Logo Protection and Development Forum held in Jinan released the ranking value of the province's geographical logo products. The output value of Weifang's geographical sign products reached 18 billion yuan, ranking first in the province.

Geographical indication is a regional gold signboard, which can not only enhance regional radiation and attractiveness, but also drive the economy and stimulate the sense of pride and honor of the local people. As an agricultural city and a special agricultural product, the geographical indication has become an important breakthrough in Weifang to solve the problem of "agriculture, rural areas", increase the income of farmers, and promote the transformation and upgrading of the agricultural industry.

Geographical logo products are not only commodities, but also drives to the development of regional industrial chain. "Shouguang Vegetable", "Anqiu Da Ginger", "Weixian radish", "Zhucheng Green Tea", "Changyi Da Ginger" ... More and more geographical sign products have become Weifang Fumin's signboard. The rapid development of geographical indication products has also provided strong brand support for Weifang to cultivate characteristic agricultural and sideline products and implement rural revitalization strategies. Especially with the signing of the "China -Europe Geographic Symbol Agreement", it brings new opportunities for more geographical logo products to go abroad, and Weifang's geographical logo products have taken the "deep girlfriend" by "Dongfeng" and become the "darling" of the international market. Essence

Geographical indications have promoted the great development of Weifang's agricultural products, but at the same time, we must also strengthen the protection of geographic signs. On the one hand, we should accelerate and improve relevant laws and regulations of geographical indications, and severely crack down on illegal acts of the use of dedicated rights and geographical indicators for geographical marks and geographical marks. Scientific and technological innovation, vigorously enhance the quality of geographical logo products, enhance the overall image and sustainable development capabilities of regional products, so that consumers can buy with confidence, eat at ease, and use it comfortably.

Behind each geographical logo product, the resource advantage of a water and water and the hard work of the people. Today, Weifang's geographical indication proves that the development of the trademark of fishing, fruits, vegetables, tea, tea, poultry, handicrafts and other specialty agricultural and sideline products. With the continuous expansion of the geographical sign "circle of friends", it will promote the standardization and standardization of the Weifang geographical logo industry. The development of scale, quality, and high -end has made greater contributions to comprehensively enhance the core competitiveness of geographical sign products and brand influence, and build a modern quality city that the people are satisfied with.

Source: Weifang Media

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