Carrefour China CEO Tian Rui: In the second half of the year, we must improve both and reform

Today, Fang Wei, the general manager of sales and digital marketing in United Level China, led a team to the Carrefour China Headquarters to discuss the cooperation direction and medium and long -term strategic cooperation goals in the second half of the year. The two sides have reached important consensus in grasping core growth drivers and promoting sustainable growth. At the same time, the two parties stated that they will be a close strategic partner and are committed to becoming a pioneer team to promote industry reform.

The epidemic is the "acceleration keys" in the fast -moving consumer and retail industry, which guides brand companies to use digital means to reach consumers to achieve drainage and transformation. Diverse, in the face of subdivided consumer demand, whether the existing organizational structure and business process can timely insight and seize the opportunity to transform into corporate results is the challenge of many enterprises.

(Figure: Carrefour (China) and Unilever's senior management meeting communicated in the second half of 2022)

Faced with the changes in consumer behavior and the development trend of the industry, Carrefour CEO Tian Rui mentioned in the communication meeting that Carrefour is promoting "dual integration" and "triple change". The "dual integration" is reflected in the organization, and is promoting the integration of the headquarters and East China, integrating the coordination of the resource system, and improving the efficiency of the organization. In terms of formats, users and goods are the core to promote the integration iteration of the product integration of hypermarkets and member store formats. The "triple change" is reflected in, first, re -return to the essence of retail, return to meet the changing consumer, different levels of consumption needs, and yearning for a better life, and reconstruct the value of channels; second, "reconstruct" commodity power, quickly promote the promotion The quality of the supply chain of the Carrefour format combination is iteration, and the cost -effective supply chain will be restructured to rectify Carrefour's commodity power; third, reshape the business model, build a "single product management" business model, and speed up the single product management model as the New model of breakthrough point.

Fang Wei, the general manager of sales and digital marketing in United Level China, expressed his "clear and excited" in the strategic change direction of Carrefour, and appreciated the prospectiveness and determination of the industry's pioneering change in the industry's insight into the industry. He also mentioned that Unilever has been developing rapidly in China and has also adapted to the rapid transformation and change of the Chinese market to continue to improve performance. Beginning on July 1st, Unilever Global will formally reorganize the five major BU operation models of beauty and health, personal care, family care, nutrition and ice cream, which means that the first is that Unilever will focus on the development of growth and growth of the category. Second, the Chinese market will make a more sensitive response to consumers and channel trends. Fang Wei said that the development and development of United Leihua not only requires their own changes, but also need to be promoted with important channel partners.

The two parties said that in the future development, we must not only look up at the starry sky to promote the "change" direction, but also promote the specific operation "improvement", use the experience and advantages of their respective fields, and be committed to becoming a pioneer team that promotes industry changes, promote the future together to promote the future The fast -moving retail industry changes.

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