Alibaba's "Hot Land Plan" continues to promote the first digital project of the first agricultural link to settle in the west

Due to the influence of rain and low temperatures, the main Litchi production areas such as Guangxi and Guangdong ushered in the production of "small years" this year, and the output in some areas was even one quarter of the past. The Lingshan Litchi growers in Guangxi, thanks to the digital opening of the full link of "production, supply and marketing", and effectively relieve the issue of "reduction of production and reducing harvesting".

It is reported that since 2021, the local government, county leading enterprises, and Alibaba three -party co -construction of digital rural benchmark counties, Alibaba Cloud's "Future Orchard", Cainiao Intelligent Origin Warehouse, Alibaba Platform omni -channel sales have landed one by one in Lingshan.

This is also an important construction result since Alibaba launched the "Hot Land Plan" in 2021. It is the first project that truly opens up agricultural production, supply, and selling full links in Ali. More than 1,100 key farmers' revenue reached 50,000 yuan.

19 kinds of litchi digital production on a tree to escort for breeding

In the Litchi Farm Litchi seedling garden in Lingshan, a group of students from Lingshan Star Primary School are visiting. Due to the digital production solution customized by Ali, this farm is also known as Alibaba Cloud "Future Orchard".

Under a litchi tree called "Thousand Hands Guanyin" by the children, everyone is playing the game of "looking for litchi" with interest. There are 19 different varieties of lychee including laurel and concubine laughter on this tree. Everyone is looking for the corresponding varieties on the tree according to the sign.

(Lingshan Xiangli tree with 19 varieties of lychee)

According to Pan Jian, a technical expert of Lingshan Agricultural and Rural Bureau, it has been selected here for grafting with a strongly inclusive Lingshan Xiangli as the rootstock (mother tree). At present, there are 19 varieties of survival, forming a valuable "Litchi United Nations" tree. The cultivation of high -quality seedlings will be distributed to the growers to help farmers increase their income from the source. In the seasonal season, the orchard will usher in many tourists, and this tree has also become an important punch point for research.

In order to better protect the growth of lychee seedlings, implement standardized production, and collect big data, Lingshan Agricultural and Rural Bureau cooperates with Ali to jointly build a "future orchard".

This customized digital production system mainly contains five major functions. Among them, water and fertilizer intelligent control system allows a person to manage the watering and fertilization of hundreds of acres of orchard, so that the litchi tree "eats on time".

Equipment such as the land emotional instrument, meteorological instrument, insect emotional lamp, spore instrument and other equipment are also arranged in the orchard. The insects will capture and take pictures every night to record the insects of the park. The spores, meteorological instruments, and land emotional instruments will record the bacteria, viruses, weather, soil humidity, acid and alkali, etc. in the orchard, and upload the clouds.

"The main function of insect love lights is not insecticidal, but to monitor the ecology of the park with digital means. If higher -level pests have high frequency, insects will issue alert, and we will take targeted technical means to prevent control. Lin Haiyin, the general manager of the orchard operator and the general manager of the three -subject agricultural science and technology, introduced it to reporters.

(Plantors and agricultural technical experts can view the insect sentiment ecology on the mobile phone)

"The principle of other equipment is similar, but we hope that through these collected big data and modeling analysis of agricultural production, the reasons behind the lychee production 'size of the year', and to crack the income unstable difficulties brought by farmers." Pan Jian Introduced, "Agricultural modernization must take the digitalization of the place of origin."

Do CT for lychee, the digital supply chain allows "a good planting is no longer the same"

"Litchi uses our digital distribution line to make 'CT', and uses size, weight, sugar, etc. to be graded for them." Lin Haiyin introduced to reporters, "Boutique fruit is on the sales price ratio of platforms such as Tmall, Hungry? Ordinary fruits can be 20-30%higher, and the fruits are usually sent to the processing plant. "

In the past, lychee growers often carried out unified sales through fruit vendors. Fruit and fruit differences were a price.

With the sorting capacity provided by Cainiao's smart origin warehouse, boutique fruits, ordinary fruits, and sub -fruits can open about 20%of the purchase price difference. The three sciences agriculture also gives grading standards and planting suggestions to farmers. Improve the enthusiasm and skills of farmers' cultivation, so that "the difference between a good plant is no longer the same."

(Cainiao Intelligent Origin Warehouse Warehouse Warehouse is waiting for Litchi to pack next to the digital division line)

"The role of the place of origin is not only there. As a public warehouse, we can also provide services to local merchants, China Telecom and other customers." Wu Duoge, a South China regional manager of the production area warehouse technology provider, Alibaba Digital Rural Division, " Fruit freshness requires high requirements for logistics packaging materials. It achieves centralized and large -scale through the origin of the origin, and effectively reduces the supply chain cost for customers such as China Telecom. "

The reporter saw a hot laborer in the Cainiao Intelligent Origin Warehouse. There are constant farmers who have sent fresh fruits that have just been picked. In addition to the workers of the Sanke agricultural self -employed business, local merchants and logistics companies are also sorted and packaged in other parties. Send the delicious Lingshan lychee to the "food" across the country.

There are also digital sales of farmers wholesale markets, and small counties in the west are connected to the national large market

The business of the Sanke Agriculture in Lingshan covers the operation of the farmer's wholesale market, place of origin, and breeding parks. It is understood that the wholesale market in my country is divided into three levels, and the coverage of first, second, and third levels usually corresponds to provinces, municipalities, and counties.

Lingshan is a large agricultural county with a population of more than 1.6 million. Its agricultural batch market has previously covered the radius of the surrounding 2-300 kilometers. It has exceeded the scope of Lingshan County and is a second-level wholesale market. Today, the three families hope to go further to achieve digital transformation through in -depth cooperation with Alibaba to connect the greater national market. Through the planning and coordination of the Ali Digital Rural Division, the three subjects opened the "Mrs. Three Fresh Mrs." on Tmall and Hungry, while actively connecting the procurement departments such as Alibaba Digital Agriculture, Taotai, and Hema.

In June of this year, Lingshan Litchi season opened. More than 20 cold chain cars carried the first batch of freshly picked Lingshan lychee, starting from the origin of the origin to the whole country. Online, nearly one million users poured into Lingshan Millennium Ancient Tree Litchi Auction Room, a century -old cinnamon lychee tree picking right, 800 -year -old Guiwei king and other lots were photographed, and the Lingshan lychee brand further improved.

(Lingshan's first batch of litchi sales departure ceremony)

With the deepening of the project's cooperation, unnecessary circulation links in transactions continue to decrease. The three -degree agricultural agriculture can achieve an annual sales transaction value of 3.2 billion yuan, and the overall supply chain cost will be reduced by about 20%. The competitiveness of Lingshan products will be improved. Through cooperation with 90 administrative villages (communities) in the county, more than 45,000 farmers can be covered, with an average of 50,000 yuan per year for farmers, and more than 3,000 employment positions are directly created and indirectly created.

"Digital sales are only the first step in the digital transformation of the agricultural wholesale market. In the future, we hope that through Ali's capabilities, we will realize the comprehensive digitalization of business flow, information flow, and capital flow of the entire market, so that data will really become production and sales." Lin Haiyin said.

Zhao Wenbo, Secretary of the Lingshan County Party Committee, said that Lingshan has introduced service resources such as sales, cloud computing provided by the introduction of Alibaba digital villages, and established a "1+N" market -oriented operating mechanism, that is, with Ali+local leading enterprises, linked local merchants and village collectives , First Secretary, growers, etc., help large -scale, standardized, and digital industrial development.

In 2021, Alibaba launched a hot land plan to help rural revitalization from the three aspects of industry, talent, and technology. Over the past year, the construction results of Lingshan are constantly landing, digitalization is constantly moving from the dining table to the land, from the city to the countryside, and inserting digital wings for the village's revitalization.

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