Keep the "money bag" to protect the happy home

Keep the "money bag" to protect the happy home

Wei Yuanyuan Chen Fang

In order to effectively enhance the public financial literacy, strengthen financial consumers to maintain information security, guide key groups such as elderly people to learn to master financial knowledge, suppress their own blind investment impulses, enhance risk prevention awareness, and protect their rights in accordance with the law, and stay away from illegal financial activities. Recently, Guangxi Liujiang Agricultural Cooperative Bank concentrated on the theme of preventing illegal fund -raising publicity activities with the theme of "Guarding Qianbao · Good Happiness".

Based on the advantages of outlets to carry out position promotion. Liujiang Agricultural Cooperation has exerted the advantages of multi -faceted and familiar people. Customers who come forward to handle business and surrounding residents actively publicize the payment of financial knowledge such as security, electronic intelligent services, and prevention of telecommunications network fraud. By resting at the counter and rest The area is placed in publicity discounts, posted on a prominent position in the business area, and popularized financial knowledge publicity posters, make full use of indoor LEDs and publicity TVs, played popular financial knowledge promotional videos, and promoted financial knowledge to them in the gap between customers waiting for business.

In -depth publicity of communities and village committees, beware of illegal fund -raising scams. Liujiang Agricultural Cooperative Crossing the community of the community and villagers explained the inclusive financial knowledge such as anti -telecommunications fraud, anti -money laundering, illegal fundraising, etc., and interpreted the knowledge of the masses, the channels of rights protection, and the way to prevent risk. Carry out face -to -face financial knowledge promotion and education to enhance consumers' self -protection awareness and risk prevention capabilities; through the way of "saying insurance" such as risk prompts, remind consumers to pay attention to preventing illegal fundraising, illegal loan, financial fraud and other illegal financial activities. Focus on guiding elderly consumers to "do not invest" and "not trust", and establish a concept of rational investment and value investment.

Relying on the promotion of street sweeping households on the township day. Townships and townships enter the market to explain to the fellows to explain the anti -counterfeiting of RMB, preventing telecommunications network fraud, identifying regular financial product services, and staying away from illegal lending violations, maintaining personal information security and other financial knowledge to the fellows. At the scene, use easy -to -understand languages ​​and animation folds to publicize financial knowledge to the masses, and focus on improving the awareness of risk prevention of financial consumers, especially to propagate how to prevent financial fraud to the elderly groups with poor identification ability, analyze typical fraud cases, and keep Good "money bags", at the same time, answer questions for the masses, guide them to establish a sense of financial risk, learn to use financial instruments correctly, so that ordinary people in rural areas can also be popularized by financial knowledge.

In the next step, Liujiang Agricultural Cooperative will continue to do a good job of publicity and education in financial knowledge, innovate propaganda forms, enrich publicity content, continuously improve the effectiveness of publicity and education activities, help consumers learn to master financial knowledge, and reasonably choose financial products that are suitable for their own characteristics And service, effectively enhance the awareness of risk prevention and the ability to protect rights in accordance with the law, and build a harmonious and stable financial environment.

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