"Credit Village Credit" is "prepared" for rural rejuvenation

"Credit Village Credit" is "prepared" for rural rejuvenation

Cattle

As a local financial institution that is "born in farmers and promoted farmers", Shanxi Pingshun Rural Commercial Bank has resolutely implemented the work requirements of the provincial federation of "using the three farmers and Xiaowei as the first main business", combined with the actual situation in the jurisdiction, and actively carried out the actual development of the actual situation, and actively carried out the actual development of the jurisdiction. The work of "Credit Village Credit" work on the front line of the agriculture to show the responsibility of farmers and merchants, so that inclusive finance can truly "land and bloom."

Leading party building and cultivating inclusive credit fertile soil

In order to give full play to the leading role of party building, Pingshun Rural Commercial Bank actively connected the local government, carried out branch construction, and promoted business development with party building. On the one hand, in the process of promoting the "Credit Village Credit", actively communicate with the village committees of various administrative villages in the jurisdiction, select the cadres of village committee cadres with excellent morality, honesty, credibility, familiarity, and high morality. In the group, the "back -to -back" democratic evaluation of farmers in the village, close to the life of farmers, consolidate the foundation of the masses, and actively play the role of the party branch and the village party committee. Through the "Financial Night School" and "Rural Rejuvenation Lecture Hall", various branches publicize to prevent Internet fraud and the protection of the rights and interests of financial consumers, and practice the mission of inclusive finance.

Special person is responsible for creating a new model of "Credit Village Credit"

In order to accelerate the work of "whole village credit", Pingshun Rural Commercial Bank has adhered to the principle of "with point -to -face" with the help of marketing operations to separate the work model of marketing operations. While promoting the "whole village credit" work in an orderly manner, marketers deeply dig into the needs of customers' use of credit. By analyzing effective customer bases, accurate household surveys, and system referrals in the jurisdiction, forming "special marketing -centralized operations -professional review -professional review —The efficient service process of fast approval to create a standardized, processed, and effective "whole village credit" management model. As of now, 96 administrative villages of "Credit Village Credit" have been carried out in the jurisdiction, 7085 pre -granted credit credit, and a new pre -granted credit amount of 222.788 million yuan. The amount is 79.49 million yuan.

Science and technology empowerment, improve the quality and efficiency of financial services

In order to further promote the "whole village credit" work, achieve fine service customers, accurately provide products, reshape customer experience, and enhance customer satisfaction. , Data visualization of the four major modules, innovative research and development grid marketing map system, effectively crack daily marketing without accounts in the process of "whole village credit", difficult to break the ice when seeing customers, difficult to query customer information when marketing, and the effect after marketing is difficult to present. After the rotation, customers are difficult to hand in pain points. As of now, the system has visited 23,154 customers, 3,746 telephone marketing, 7,800 text messages, and 25099 households.

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