The air outlet transformation of the Internet, the office building knows all the office buildings

"China Economic Weekly" reporter Sun Bing ｜ Beijing report

The air outlet transformation of the Internet knows.

For a long time, technology Internet companies are the largest tenants in Beijing office, especially Grade A office buildings. But behind the turning point transformation, the "gold master" of the office building is also undergoing subtle changes. After all, the building is there, and there are always new people to change the old people.

Photography of Zhongguancun West District: "China Economic Weekly" reporter Sun Bing

Zhongguancun's office building is "easy to master", star corporate air outlet transformation

The Ideal International Building is the most representative office building in the western District of Zhongguancun. Because many technology Internet companies have achieved multiple rounds of financing and listing here, they are regarded as "Feng Shui Treasure". Of course, the rent is also the most expensive. This inconspicuous Founder Building is neither the latest nor the most aggressive in the West District of Zhongguancun, but the rent is twice as much as the office building. There is only a new entrepreneurial choice.

In a sense, the change of tenants of the ideal international building can also be called a brief history of the Internet entrepreneurial Chinese Internet entrepreneurship. From the earliest patriots, to Sina (including Weibo), Baidu, Youku potatoes ... Then to reach it to the way Later, I completed several rounds of financing and dream of inserting yellow flags throughout the world, and all spent their "the most shiny days" in this building.

Ofo's founding team graduated from Peking University, and CEO Daiwei once revealed in an interview that one of his dreams when he started his business was to go to the ideal international building because he could overlook the campus of his alma mater in the office. After all, many celebrities have sat on the ideal international building elevator, and I saw Zuckerberg and Tim Cook in the coffee shop downstairs, and they are also legends of this building.

Now, the most famous tenant of the ideal International Building has become Shangtang Technology, an artificial intelligence company with an IPO and a market value of HK $ 200 billion in Hong Kong stocks at the end of last year. As the "AI Four Little Dragons", it took the lead in completing the listing. Shang Tang's current market value has been less than 100 billion Hong Kong dollars.

Ideal International Building Photography: "China Economic Weekly" reporter Sun Bing

An intermediary person in charge of the lease of commercial office buildings in Zhongguancun area, Zhang Meng, told the China Economic Weekly that his perception of the changes in the Internet air outlet is more direct than a TMT reporter like a reporter. The entrepreneurial startup will immediately complete the news of the next round of financing, "they have begun to see the house." He said.

After all, Zhang Meng once watched the office buildings around, a group of companies with a lot of hand -made investment, leased the office, rented out the office, renovated, recruited ... and then left sadly. Buy desk and chairs.

"In the years of Internet finance, it was crowded with large and small P2P companies, which were particularly rich. Later, after OFO arrived in the ideal international company, a large number of sharing economy companies came; later, online education companies were online, surrounded by New Oriental Good future ... Now are all the companies that are artificial intelligence, chips, and unmanned driving. "Zhang Meng said.

As a fan of "Original God", Zhang Meng also deliberately went to the office area of ​​Gaming Mihajiyou in the newly rented office area rented by Dinghao Building. He said that this is one of his best Internet companies. It is said that "Mi Choose Mi" is also a famous saying in the "code farmer" circle, which means that you must try Mihayou first. If you can get the offer of Mihayou, you can choose directly without considering others.

"At present, the policy environment of the Internet technology industry has undergone fundamental changes, which means that the Internet industry has begun to bid farewell to barbaric growth and enters a new stage of refined cultivation and innovative development. With service companies, Internet hardware and equipment companies represented by chips and integrated circuits are expected to rise. Therefore, digital economy companies represented by the Internet of technology Internet will still be the most important source of demand for the office building market in the next 5 years. "Gaoli will be Gaoli. Yan District Hai, Managing Director of International North China.

The large factory changing employees moved, not just the office building

In the early stage of rapid development, almost all Internet factories will encounter problems that are not enough for office buildings. The solution can only be extended to the surrounding office buildings and constantly recruit people to rent offices.

Zhang Meng told reporters that a large Internet factory is their largest customer in recent years.

However, since last year, while stopping rapid expansion, the large manufacturers are also adjusting the layout of the office, and transition from decentralized office to centralized office integration. And for the powerful head factories, of course, I hope to rent a house from everywhere to a land and a building.

"The large properties in Zhongguancun are scarce, and thousands of square meters are okay, but it is difficult to find tens of thousands of square meters. But for large factories, the office area with an area of ​​less than 10,000 square meters is only a transition. Retirement, after all, it was renovated last year, but we are already looking for other potential tenants, and we have planned. "Zhang Meng said.

"The office location is in the core area of ​​Zhongguancun, and it will be much easier to recruit people. For example, an Internet company 'entering Beijing', once set a record of 300 people one week after renting the office building, the project starts immediately. This is in other places. This is in other places. Dare to think about it, "he said.

However, when the big factory "grows up" and its own attractiveness is enough, it will not depend on the position too much. The concentration of office and pragmatic demands will be stronger. However, whether it was Sina, Baidu, Tencent moved to Houchang Village, or JD.com's move to Yizhuang, it has led many employees to leave because of "the company is too far". Zhang Meng said that taking a large factory with more than 100,000 employees as an example, it only has more than 40 office districts in Beijing. Therefore, in recent years, this large factory has been looking for large properties, or buying or renting, hoping to make the office as relatively concentrated as possible. The company with such a volume to "move" is bound to mean changes in the supply of office buildings in the regional sector.

Many employees also need to move with the company.

"My tenants have to refund the lease, saying that the company wants to move, and the office is not used here. The intermediary said that many houses have been hung together in the near future, and the price must be lower." Renting the house to the landlord of the byte jumping employees who moved the employees of the employees of the employees. Mr. Shi told China Economic Weekly.

The house of Mr. Shi's house belongs to the "festival house", which means that the house within the scope of byte beating subsidies. According to the reporter's understanding, some Internet companies and other Internet companies such as bytes beating and fast -handed will subsidize the rent for employees who rent near the company (30 minutes walk from the office location for 30 minutes and cycling/subway 20 minutes). Taking byte beating in Beijing as an example, if employees rent a house near the company, an additional subsidy of 1,500 yuan per month will be given.

The "festival house" allowed Mr. Shi's house to rose from the past five or 6,000 yuan to seven or 8,000 yuan, which was very sought after. "But after the byte moved away, it might have to fall back." Mr. Shi said. However, this also means that near the new office area, a number of new "festivals" will be generated.

Responsible editor | Guo Yiyao

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