I was applying for bankruptcy, where Suning is

Suning was also passed down to bankruptcy. According to the Nanjing Intermediate People's Court, "some suppliers apply for the court for the bankruptcy liquidation of Suning Tesco." This is not the first time that Suning has been rumored to go bankrupt, and has been on the recent Weibo hot search. Suning is a rumor. But the original e -commerce is also considered a head. How can Suning from the top two home appliances fall here?

It is understood that the application for bankruptcy liquidation is two Suning suppliers, one is a rainbow electrical appliance, and the other is China Building Materials Information Technology Co., Ltd., under the auspices of the Nanjing Intermediate People's Court in December last year. The purchase of the payment of the payment of the payment is reached.

The Nanjing Court issued a civil mediation letter. The main content: Suning Tesco should pay a payment before January 21, 2022. The remaining payment is divided into ten periods. From the 10th of 2022, it will be paid until the clear on the 10th.

After the civil mediation letter takes effect, the supplier will return the overdue commercial acceptance bill to Suning Tesco, but Suning Tesco not say on time on time, even the down payment is not paid. Not fulfilled.

▲ Picture: Source Weibo

The arrears of suppliers use the decision of "ask Suning to go bankrupt." This may be related to Suning's extensive acquisition of mines.

Suning used to be brilliant, with a market value of 100 billion yuan, and together with Gome Electric, he also called "double male home appliances". However, in just a few years, the market value of Suning Tesco has shrunk sharply, and it has now dropped to 20.6 billion.

Figure: From the same flower Shun

According to the 2021 annual report disclosed by the company at the end of April, its 2021 losses reached 44.19 billion yuan. The total amount of accounts that overdue overdue reached 32.8 billion, with annual revenue of less than 150 billion yuan, and gross profit margin was only 3%-5%. In the past, the retail "overlord" of home appliances finally became ST stocks.

Suning's fall has nothing to do with various show operations in the past five years. In 2017, Suning invested 20 billion yuan in Evergrande Real Estate and held 4.7%of the shares. As Evergrande plunged to the suspension, Suning's 20 billion was gone.

At the same time, Suning's investment in sports has exceeded 20 billion: starting in 2016, it has obtained the exclusive broadcast right of La Liga with 5 years of 250 million euros, $ 700 million to buy the Premier League broadcast rights, and $ 250 million to buy 5 years of Bundesliga. In the same year, Suning Tesco acquired Serie A Gealthican Inter Milan at a price of 270 million euros, and has not yet made a profit phenomenon.

In 2021, these sports investment has lost the copyright of La Liga, Premier League, Chinese Super League, and Serie A succession. Its PP sports have basically lost the mainstream user group.

In addition, the acquisition of Tiantian Logistics and Carrefour, its Suning shop business has suffered huge losses.

According to the data of Tianyan, Suning Tesco faces more than 130 civil lawsuits. Most of them are bill disputes, that is, the refusal case of business tickets. Two Suning suppliers who launched bankruptcy liquidation applications this time. The latest refusal rate is as high as 36%, and the default ratio is quite high.

Before the inventory, Suning Tesco's 10 -year annual report data, a total of 61.5 billion yuan in losses, and now Suning Tesco is only 20.6 billion market value. Three Suning is gone.

E -commerce analysts believe that Suning has conducted more than 20 acquisitions and mergers and acquisitions in many fields such as e -commerce, logistics, finance, real estate, and sports. Lost my family.

In addition, Suning Tesco has started several large -scale layoffs in the past two years. According to a employee who resigned from Suning in 2021, Suning Tesco's layoffs were dismantled to each center in proportion, and each center was demolished proportionally in proportion to the proportion of each center. Solved to various departments.

It is determined by the manager from the center to the department to the department to the group. Therefore, after the round of layoffs, many departments and centers in Suning left only managers and directors.

Several Suning employees spit on Weibo and pulse. In the last half year of Suning Tesco, social security and provident funds were arrears. Wealth management, also the pushing customers of Suning Tesco. After Suning Tesco suffered a huge loss, they bought a lot of financial management employees to worry about thunderbolt. Employees who resigned, and took out Suning's financial management for a long time.

▲ Picture: from Suning employees

Another former Suning Tesco employee who had only left this year revealed that in Suning's hard work, he got an excellent assessment and saw a lot of stars he liked in Suning. Each employee swipes the circle of friends to advertise for Suning Tesco. It must focus on the products of the Suning Small Program. Otherwise, there is only a basic salary, and it is also risky to be eliminated. Later, Suning was a place that consumed his connections. But she still thanked Suning's platform to make her progress in Suning's experience.

This can't help but regret: Suning, who had competed with JD.com, can only fight for weight loss now.

During the e -commerce war in 2012, Zhang Jindong let go of Jingdong Liu Qiangdong, "JD.com's growth rate is faster than Suning, and Suning Tesco was delivered to him." Since then, Zhang Jindong has invested and expanded, and Suning's debt has exceeded 100 billion yuan. Today's Suning Tesco, with JD.com, Alibaba, etc., is impossible to sit up and flat. Under the pressure of debt, slimming "living" is the greatest hope.

People in the home appliances believe that in accordance with Suning Tesco's existing revenue and gross profit margin, and the help of the Jiangsu State -owned Assets Supervision and Administration Commission, maintaining revenue sustainability is not a problem.However, if supplier loans cannot be resolved, there is still a large probability of bankruptcy.The two suppliers applied for bankruptcy for Suning, showing that they had no hope for Suning's repayment of debt.

Since last year, Suning has gradually begun to close the loss of losses, focusing on the 3C home appliance business with obvious advantages.This also increased Suning's cash flow from 468 million yuan last year to 1.296 billion yuan.Looking at it now, Suning, who is slimming, is stripping the business crisis and Suning, who wants to survive, has just begun.

Author ｜ Liang Xiao

Edit ｜ Hu Zhanjia

Operation ｜ Chen Jiahui

Produced ｜ Zero -state LT (ID: lingtai_lt)

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