The golden signboard adds "gold", the registered registration of Chinese gold English text trademarks

Following the successful registration of the "China Gold CHINA GOLD and Map" trademarks (No. 5366859, 5366862) in May 2022 in May 2022, and the "China Gold CHINA GOLD and Map" in 2011, China's "China Gold" English text trademark ( No. 41650094) Recently, it has officially obtained the successful registration of the State Intellectual Property Office. This marks a solid step in China's gold in terms of trademark protection and brand building!

"ChinaGold" text trademark registration certificate

Trademark protection is a necessary move for brand building, the key to improving the competitiveness of the brand, and a firm implementation of the national strategy. In 2021, the Central Committee of the Communist Party of China and the State Council issued the "Outline of the Construction of Intellectual Property Power (2021-2035)" and the "Fourteenth Five -Year Plan" National Intellectual Property Protection and Application Plan. strategy. This is based on the national development strategy. From higher strategic dimensions such as corporate brand building and competitiveness, it has put forward higher requirements for brand trademark protection.

The bottom line of the rule of law cannot be surpassed, and state assets cannot be violated. In recent years, with the increasing development of "China Gold", brand awareness, influence, and reputation have also continued to increase. The golden signboard of "China Gold" and the strength of the central enterprise have gradually increased the behavior of "having a car" in the market. The market emerging from the market such as "Hong Kong Chinese Gold", "Chinese Gold Jewelry" and "Old Chinese Gold" and other counterfeit brands. Illegal merchants apply the name of "China Gold" to make it difficult for consumers to distinguish the sources of commodities, and it is serious that the phenomenon of mistakes by mistake is serious. These infringements not only greatly harm the interests of consumers, but also seriously damage the special value of the "Chinese Gold" brand as a state -owned intangible asset. In order to resolutely eliminate the "Li Gui", protect consumers' rights, safeguard the brand image, and accelerate the purification of the gold jewelry market environment, "China Gold" has always adhered to the struggle with various infringements. The infringement store effectively contains the spread of infringement.

As a state -owned intangible asset, "China Gold" shoulders a major and arduous responsibility in the strategy of practical brand power.未来，“中国黄金”将继续不懈努力，维护品牌信誉，提升消费者及社会对品牌的认可度，立足新发展阶段，贯彻新发展理念，构建新发展格局，在品牌建设中更有方向、更With confidence and more powerful!

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