Henan will build "Henan Good Grain and Oil" nationally famous regional brand

How to further brighten Henan grain and oil brands and stimulate industrial vitality? On July 6, the reporter learned from the Provincial Food and Material Reserve that the Provincial Food and Material Reserve issued the "Implementation Plan for the Construction of Grain and Oil Brands in Henan Province" (hereinafter referred to as the "Plan"). Famous regional brands in the country.

With the improvement of economic and social development and residents' income levels, consumers have transformed from "commodity consumption" to "brand consumption", and the number of grain and oil brands with high popularity and competitiveness in our province still has a small number of grain and oil brands. The "Plan" clearly states that in accordance with the construction idea of ​​"1 provincial public brand+n regional public brand+N enterprise brand", under the provincial public brand framework, support the construction of a number of regional public brands, cultivate a number of well -known grains and oils Enterprise brands form the brand system of Henan grain and oil ladder.

At the same time, strengthen the top -level design of the province's grain and oil brand construction, focus on the characteristic and advantageous industries such as wheat, peanuts, and use unified identification, formulating standards, establishment of alliances, brand promotion and other measures to coordinate the provincial public brand, regional public brand and enterprise brand brand. Construction.

The "Plan" proposes that by 2025, the provincial public brand construction will become a well -known regional brand in the country, cultivate 5-10 well -known regional public brands, and select 300 "Henan Good Grain and Oil" products. In this case, there are 5 companies with a total industrial output value of more than 5 billion yuan, and 50 companies with total industrial output value exceeding 1 billion yuan. The province's "1 provincial public brand+N regional public brand+N enterprise brand" brand system has basically formed, promoting the continuous enhancement of grain and oil processing enterprise brand awareness, the product quality level has been greatly improved, the market share and competitiveness of the Henan grain and oil brand market share obvious improvement.

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