K song in the car and home?New KTV staged "Zhenxiang" scene

Jimu News reporter Shi Qian

Open the K song app on the car screen and connect the microphone, the car becomes a small KTV; connect the home microphone on TV, follow the accompaniment, you can sing a song ... Recently, the new KTV has quietly emerged. Consumers are singing K to sing K K The demand is no longer limited to the fixed consumption scenario of offline KTV.

People in the industry said that there are more and more ways and venues in entertainment and leisure, and traditional KTV is no longer the first choice for entertainment. The new KTV is more in line with consumers' pursuit of fresh consumption needs, and the rise of such markets is also inevitable.

Car companies have launched car KTV

On July 6, in a BYD 4S store in Wuchang District, Wuhan City, Mr. Li was consulting the vehicle configuration to the sales staff. Look at it. 15.6 inches can rotate the central control screen, equipped with the national K song app, connected to the microphone given away from the car, closed the door and window, and the car turned into a closed small KTV.

Will sing K in the car disturb the people? Mr. Wang, a salesperson, introduced that the windows of the car are all of the sound insulation glass, and the decibel singing K is much worse than the decibels in the car.

Mr. Wang said the brand launched the KTV function in 2020. There are many young people who buy new energy vehicles, and the main selling point of new energy vehicles is the sense of technology and fashion, so the brand has launched a strong feature of scientific and technological sense such as singing K.

Jimu Journalists visited and learned that not only BYD, more and more new energy vehicles pulled the on -board KTV into their own configuration list, and more and more consumers incorporated the new car in the car to consider the car purchase. For example, new energy vehicle brands such as Xiaopeng and Weima all use car KTV as a big selling point.

According to media reports, a Volkswagen executive said in an interview that German car owners do not catch a cold on the car KTV, but Chinese consumers like it. They are disappointed that Volkswagen does not have this function. The executive also said, "You must better understand the needs of Chinese customers, such as cars in the car."

A netizen shared the picture with a friend K song in the car (screenshot of the network video)

On the short video platform, a blogger is the owner of BYD Han. He often shares the feeling of using the new car in the video. He once posted a video of his friends singing in the car on the platform, causing many netizens to praise comments. Some netizens said, "The sound quality is very good, you do not lose some professional K song equipment."

In fact, some owners ate a ticket because of the car KTV function. In December last year, an owner of Gansu was reported by netizens while driving. The local police contacted the driver and informed that this behavior belonged to "there are other other driving behavior when driving." In the end, the owner was fined 200 yuan, and the driver's license was punished by 2 points.

Consumers move KTV into the house

The car company moved KTV into the car, while some consumers moved KTV into the house.

Every night at 7 o'clock, there will be a singing of Ms. Fan's house at home. This is the K -song microphone she used to help online shopping with her daughter.

"I reported to the chorus class of the elderly university, and I had a lesson once a week. The teacher asked to practice songs after class. I asked my daughter to buy a K song microphone online." KTV, you can practice songs at home. From time to time, everyone recorded the training of the training and sent it to the group to share.

K Ge Macing is also a good heart of many young people. On the e -commerce platform, the price of K song microphone ranges from 80 to 400 yuan. Stores with good sales even sell for more than 10,000 orders a month.

Among them, a 400 -dollar microphone publicity page introduces that the product comes with speakers, which can sing both and sing. In addition, the microphone is compatible with a variety of K song apps, including 8 sound effects such as cartoon, slow song, fast song, and reverberation. On the evaluation page, most netizens have given praise to the product. Some netizens said that the sound quality is clear and the texture is good, which can beautify the sound.

K song microphone has a hot sales, and the higher -cost family KTV is not small. Sales data show that there are hundreds of monthly sales of many products, and those who sell well can reach more than a thousand pieces. The configuration of a brand family KTV includes three units of sound, amplifier, microphone, and song machine. The price of different configuration activities ranges from more than 2,000 to 6,000 yuan.

The rise of the new KTV is inevitable

Related data show that the overall passenger flow of the KTV industry has fallen by 70%-80%; as of March 2021, there are only 64,000 KTV companies across the country; in 2022, KTV nationwide is only 50,000. The "2021-2027 China's KTV Industry Supply and Demand Strategy Analysis and Market Supply and Demand Forecast Report" also shows that due to the impact of the epidemic, the overall decline of the Chinese song and dance entertainment industry.

Industry insiders said that the traditional KTV industry has a downward trend as a whole. Young people come to KTV mainly to sing, but more as a place for friends. But now there are more and more ways and venues in entertainment and leisure, and traditional KTV is no longer the first choice for the party. The new KTV is more in line with consumers' pursuit of fresh consumption needs, and the rise of such markets is also inevitable.

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