Central Plains Consumer Finance: Practice social responsibility interpretation of financial responsibilities

Central Plains Bank and Central Plains Consumer Finance formed the "Central Plains Assistance -Rural Revitalization Empowerment Group" to help Xinyang tea farmers.

Zhang Yalu, a correspondent of Henan Daily Client Wang Yinan, Zhang Yalu

The shore of the Yellow River, the sky is clear;

In order to fully demonstrate the achievements of Henan Enterprise in 2021, in comprehensive promotion of high -quality development, devoted to rural revitalization, and practicing social responsibility, on July 2, Henan Daily, Provincial Government SASAC, Provincial Local Financial Supervision Bureau, Provincial Working Bureau, Provincial Working Bureau The 2021 Henan Social Responsibility Enterprise and Social Responsibility Entrepreneurs' Awards Ceremony, co -sponsored by the Xinhua Department, was held in Zhengzhou. Essence

In recent years, in the face of the severe challenges brought by natural disasters and epidemics, under the strong leadership of the Central Plains Bank of the Bank of China, Central Plains has always carried out responsibility and permanent mission to organically integrate corporate development and promote social development. Advantages and gathering efforts to enhance people's livelihood, maintain social stability, help promote rural revitalization, continue to build a comprehensive, wide coverage, multi -level modern financial enterprise responsibility system, while achieving the common progress and sustainable development of themselves with all parties, while achieving the common progress and sustainable development of all parties, Promote the harmony and unity of enterprises and society, and contribute to the Central Plains.

It is upset to the mission to act as the anti -disease flood prevention

In the year of Gengzi, the epidemic strikes, and an unprecedented battle comes unexpectedly.

In Zhengzhou, a group of ordinary financial people charge in front of them, stubbornly adhere to, and the people who are connected to the heroes of the heroes, the homeland they love, and the blood veins are advancing and retreating, and the same flag of the same side- "Central Plains Consumer Finance" behind them.

During the critical period of prevention and control of the epidemic, under the unified arrangement of the Central Plains Bank's party committee, the Central Plains Consumer Finance overcame the difficulties, urgently purchased 40,000 epidemic prevention masks, and issued freely to the society through the official WeChat public account to meet the masses of the masses. Demand for epidemic prevention materials.

In order to protect the health and safety of the front -line police and community staff, the Central Plains Consumer Finance actively coordinated the resources of all parties regardless of everything and regardless of the cost. There are 20,000 masks, nearly 2,000 bottles such as disinfectant, alcohol, and hand -toilet. With the responsibility of the financial people, they can do their best to give back to the society.

The community is the most basic and basic unit of the epidemic prevention and control. Only by keeping the community, can the whole society prevent and control a more solid foundation.

The Central Plains Consumer Finance quickly established the corresponding command department with a high sense of responsibility, and made every effort to organize employees to sink the community and sink lines to quickly enter the grid to fight the epidemic.

In view of the implementation of double -work work in Zhengzhou and Shanghai, the Central Plains Consumer Finance, in the recent epidemic prevention and control, the Central Plains Consumer Financial Epidemic Prevention Volunteer completed the assembly within a few hours and went to the community to prevent and control the front line.

In March of this year, when the epidemic in Shanghai was more serious, Xiao Jiuyue, the Ministry of Financial Innovation of Shanghai Workplace, did not let her eyebrows. Get up at 5 o'clock in the morning to participate in the community's volunteer activities, and then carry out the company's work normally after 9 o'clock; Shanghai workplace workplace work; Shanghai workplace workplace Jiang Linhui of the Sixth Party Branch moved and actively invested in the tasks of materials receiving, handling, and distribution of materials; in early May, the Zhengzhou epidemic broke out. , Information collection, body temperature measurement, order maintenance, disinfection and disinfecting, etc. ... The consumer financial people of the Central Plains use the unsatisfactory determination and confidence, and cast it into a copper wall iron wall with the front line of the community.

In July last year, Henan suffered severe rainstorms in many places. The Central Plains Consumer Finance actively responded to the call of the Central Plains Bank of the Party Committee. While doing a good job of financial services, they went all out to invest in the first line of disaster relief.

When learning about the Emergency Command Center of the Zhengdong New District Management Committee of Zhengzhou City and the Henan Traffic Broadcasting Rescue Base urgently needed rescue supplies, the Central Plains Consumer Finance sent 100 pumps, more than 200 boxes of food and drinking water for the first time. At the same time, the Central Plains Consumer Finance raised more than 40 generators, and urgently supported Gongyi, Xinxiang, Hebi, Anyang and other places to contribute to the Central Plains Consumer Finance for the flood prevention and disaster relief.

One branch and one leaf always close. During the flood prevention period, the Central Plains Consumer Finance launched a postponed repayment service for users in Henan Province, and practiced finance as the original intention of the people with practical actions to build a "financial dam".

Building anti -fraud -defense line to protect property security

"Serving the public and the people's livelihood" is the original mission of Consumer Finance in the Central Plains, and it is also the direction of performing social responsibility.

In the case of benefit the people, silk hair must be happy. While providing efficient and convenient financial services, the Central Plains consumer finance continues to improve its sense of social responsibility, actively engaged in social public welfare activities, and carried out publicity activities covering the themes of financial security and consumption safety in various forms, which highlights the love of the Central Plains Consumer Finance People and the minds of the consumer finance people. A good social image, together with the masses, support the anti -fraud sky with the masses.

Beginning in 2020, in order to strengthen the awareness of the prevention of telecommunications network fraud, the Central Plains Consumer Finance and Public Security Organs and the community have carried out more than 10 different themes for anti -fraud publicity activities, and effectively let the publicity of telecommunications fraud be deeply rooted in the hearts of people.

—— On January 15, 2020, the Central Plains Consumer Finance and Zhengzhou Public Security Bureau Zhengdong Branch jointly carried out the publicity activities of "cracking down on fraud to fight fraud, building a harmonious China year" publicity activities at Zhengzhou East Station, Zhengzhou International Convention and Exhibition Center Citizens' anti -fraud and preventing financial risk awareness. —— On June 15, 2020, the Central Plains Consumer Finance launched the theme of the Fulu Street Community in Zhengdong New District, Zhengzhou City. Volunteers have enhanced the masses' ability to recognize illegal fundraising by distributing publicity materials and explanation of typical cases.

—— On February 2, 2021, the volunteers of the Central Plains Consumer Finance and the police of Shangdu Road Police Station together launched the "anti -fraud" theme publicity activities in Zhengzhou East Station, Central Plains Financial Industrial Park and other places. Volunteers sorted out 48 fraud methods, analyzed them one by one, and made them into publicity singles distribution.

It is particularly noticeable that on the eve of the "March 15" this year, under the guidance of the Henan Banking Insurance Regulatory Bureau, the Central Plains Consumer Finance and Zhengzhou Public Security Bureau Anti -Fraud Center and other units carried out the theme "Together Consumption Fairness and stay away from telecommunications. The public welfare publicity "cloud live broadcast" activity of fraud ", the average age of members of the anti -fraud propaganda art troupe participating in the performance is 65 years old. Together with the police of the Fengqing Road Police Station, they combine their own experience to make financial, anti -fraud, etc. The integration of short dramas and jurisdictions has shortened the distance from the masses, effectively popularized the anti -fraud knowledge to the masses, and watched nearly 50,000 audiences online. The video of this performance has infected many netizens and audiences due to the innovative form and the enthusiasm and sincerity of the elderly art troupe, which has caused heated discussions on the Internet. It was reposted by more than 20 mainstream media such as Xinhua News Agency, People's Daily, China News Daily, and Bank of China Insurance News Innovative science publicity forms reported.

In order to further enhance the awareness and ability of the elderly to prevent old -age fraud, and effectively support the "protective umbrella" for the elderly, on June 20 and June 22, in Zhengzhou Zhengdong New District Management Committee and Henan Financial Consumption Rights Protection Association Under the guidance of the anti -fraud center and other units of the Zhengzhou Public Security Bureau, the Central Plains Consumer Finance organized the theme of the "Cloud Live" with the theme of "popularizing financial knowledge, improving the awareness of prevention, staying away from telecommunications fraud, and keeping money bags" Series activities, implement the requirements of the People's Bank of China Zhengzhou Central Branch on the "Notice on the Development of the" Money Bags' "activity of" Popularization of Financial Knowledge to Keep the 'Qianbag' "in 2022, further promote the deep education and practice of the popularization of financial knowledge, and effectively enhance the elderly for the elderly Followed by key group financial consumption awareness.

Central Plains Consumer Finance Volunteers Send Watermelon and Cool Gift Pack to Sanitation Witents under continuous high temperature weather

Gustate the society to help rural revitalization

When the focus of the "agriculture and rural" work has a historic transfer, Henan, which is "granary in the world", is running relayed in the journey of rural rejuvenation.

The Central Plains Consumer Finance actively implements the party and the country to comprehensively promote the deployment of rural rejuvenation, carry the historical mission of "financial support for rural revitalization", sink, sink, and sink, and turn the fields of fields into financial services "hot soil".

In the era of digitalization, the new formats and new scenes of the financial industry have emerged. In the field of rural finance, how to use digitalization to solve pain points and let farmers share modern financial life?

Consumer finance in Central Plains, through technological capabilities such as technological innovation, channel integration, and big data applications, do a good job of financial differentiated services, extend the tentacles of financial services, penetrate into cities and villages, excavate and serve people who have not enjoyed financial services, enhance financial access to the financial availability Obtaining sex, strive to solve the problems of imbalanced and insufficient financial supply between urban and rural, regions, and industries.

Central Plains Consumer Finance is launched in the "F inclusive" APP to customize the "last mile" of financial services in the "inclusive" APP, which is the "inclusive" APP. The path of development allows rural residents to enjoy consumer financial credit products without leaving home.

In order to explore the new carrier of "finance+rural revitalization", Central Plains Bank and Central Plains Consumer Finance formed the "Central Plains Assistance -Rural Rejuvenation Empowerment Group", with helping measures such as innovative ideas, digital intelligence technologies, to deeply penetrate the countryside and help assist in assistance Products to the country. The "Central Plains Assistance -Rural Revitalization and Empowerment Group" has entered the production and breeding bases of Huahewan, Huaihe Bay, Huaihe Bay, Xixianyan, and Xinyang Yejia Tea Garden to help expand the sales channels of agricultural products. The members of the group explained the product characteristics of "natural organic" by designing empowerment and brand linkage, and established a unified packaging system to promote sales upgrades with brand upgrades.

Caring for children is to pay attention to the future of society, and rural revitalization needs to start from children.

Since June 2020, the Central Plains Consumer Finance has launched a "dream bookshelf" public welfare activity. More than 30 "Love Book Houses" have been established in Fengcheng, Xin'an County and other places, donating more than 100,000 books for young people, and contributing to rural education with practical actions. In addition, every time, the volunteers of the Central Plains Consumer Finance will carry out anti -fraud financial knowledge propaganda for school teachers and students to help them improve their understanding of financial services and improve their ability to prevent risks. Adhering to the original intention, keep in mind the mission. For more than 5 years since its establishment, the Central Plains Consumer Finance has always been with a heart of gratitude, and sang the bravery of social responsibility in economic development, green low -carbon, integrity operations, community services, creation of employment, employee growth, public welfare charity and other aspects The "main theme".

There is a Lingyun pen in the vertical and horizontal vertical and horizontal. Standing at the starting point of a new development, under the strong leadership of the Central Plains Bank of the Central Plains Bank, the Central Plains consumer finance will practice the concept of party building characteristics of the "Four, Four, Four Rong", keep in mind the mission, work hard, and grasp the party building and not relax. "Switching", activate the "one pool of water" for business development, enhance the "operational power" of scientific and technological innovation, sing the "highlight" of the overall situation, and strive to take responsibility for "pioneers". Twenty victories were held.

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