Pomegranate quick evaluation 丨 "net red" becomes "long red" requires brand protection

□ Wang Xinhong

Recently, the reporter saw on some stalls in Urumqi that many signs of "Provence" tomatoes were placed on many stalls selling tomatoes. Not only that, the stall owner will also say to customers who purchase tomatoes that this is the product of the Xinjiang high -tech plant factory (hereinafter referred to as high -tech plant factory), which is cheap.

Regarding the "Provence" tomato, the reporter thought that there were some rights. Two years ago, when the brand's tomato was just listed, reporters and colleagues went to the high -tech plant factory to interview, and they knew about its taste and growth environment. After buying the "Provence" tomatoes sold on the stalls, the reporter found that the tomatoes labeled "Provence" and the "Provence" tomatoes produced in the high -tech plant factory were very different.

The burst cherry western tomatoes planted by Xinjiang High -tech Plant Factory. Reporter Wang Xinhong Photo

The "Provence" tomatoes of the high -tech plant factory grow in a whole sterile environment. Everyone who enters a high -tech plant factory must put on a white coat and put on disposable gloves. This type of tomatoes growing on the coconut shell uses soil -free cultivation technology and controls all aspects strictly according to technical parameters. The nutrition required by the crops is transported to the crop after the computer intelligent control is accurately controlled. Due to the full and uniform tomatoes, rosy in color, and sweet taste, once it was launched, it became a "net red" product that swept Urumqi. The "Provence" tomatoes sold on the booth except for similar appearances, the growth environment and taste are different.

On March 18, 2021, the staff picked western tomatoes in the intelligent integrated double -decker membrane greenhouse in Xinjiang High -tech Plant Factory. Reporter Zou Yi Photo

"Provence" tomatoes can become "net red" products, one is because it meets the taste buds of the public, and the other is because of its unique growth environment and planting technology. Most consumers have consumption from public psychology. When a "net red" product appears, everyone habitually follows the trend.

It is not easy for a food to become a "net celebrity". In order to make the "net red" "long red", while making quality management, production and operators must do a good job of brand promotion and protection to prevent the occurrence of induced consumption, so as not to lose the trust of consumers. For consumers, rational consumption should be achieved. Otherwise, the money of "net red" tomatoes will happen to buy ordinary tomatoes.

The product finally relies on the market. "Net Red" becomes a long -lasting brand and needs to stand the market and consumer inspection.

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