IKEA Yangpu store will close in July!Linking project is continuously advancing

After more than two years of opening

IKEA Yangpu Shopping Mall will be closed in early July

This is after the Guizhou store was closed on April 1, 2022

The second store closed in China in China

It is worth noting that Shanghai Yangpu Store has opened for more than 2 years

On June 2, 2022, IKEA IKEA Home in Shanghai, Yangpu District, Yangpu District, Yangpu Mall. People's Visual Information Map

On June 13, according to the WeChat public account "IKEA Information Center" of the IKEA of Swedish home supplies, IKEA China will adjust the customer contact layout of the Shanghai market. Comprehensive analysis and considering starting from early July, it will no longer retain part of the contact matrix of the Shanghai customer. "

IKEA Yangpu Store is located on the first and second floors of Guohua Plaza. It opened in March 2020. It has a total area of ​​about 8,500 square meters. It is the first time IKEA has entered a shopping mall in China to open a store. In July 2021, the store opened after reinstallation, but it was announced to be closed in less than a year.

Judging from the IKEA SMS received by some Shanghai consumers, Yangpu Mall may open until July 6.

On June 13, there was a text message from Shanghai consumers.

The relevant person in charge of IKEA China told reporters that after Yangpu Shopping Mall was closed, customers within the scope of the shopping mall service can still enjoy IKEA through the online IKEA channel, or IKEA's other shopping malls in Shanghai. affected.

According to the reporter, in Shanghai, except Shanghai Yangpu Shopping Mall, IKEA stores have expanded to 4 in 2022, including Shanghai Baoshan Shopping Mall, Shanghai Xuhui Mall, Shanghai Beicai Shopping Mall, and Shanghai Jing'an City Store. Except for Yangpu Shopping Mall and Jing'an City Store, the remaining three shopping malls are IKEA's own properties.

In addition to the above -mentioned stores, the layout of IKEA China in Shanghai also has the air project under construction -the Shanghai Huiju Complex project is located in the Changning area of ​​Hongqiao Business District. Sports, with a total investment of 8 billion yuan.

According to the relevant personnel of IKEA China, the IKEA Shanghai Airlines Project is continuously promoting, which is also part of IKEA's operating entity Ingka Group recently announced part of 3 billion euros in the world. The project will expand new customer contacts in recent years, explore the diverse role of existing retail malls, and continue to improve logistics distribution capabilities.

Regarding the closure of Yangpu Shopping Mall, IKEA China said that in the face of increasingly complex retail markets, as well as consumer behavior transformation brought about by factors such as digital and epidemic, IKEA China has continuously worked hard to start with consumer needs as the starting point to maintain the local market with the local market. The correlation, thereby achieving sustainable growth and steady development, and a long -term commitment to the Chinese market. During this period, IKEA China continuously reviewed, evaluated, and optimized its customer contacts, transformed, closed or new business units and channels when necessary, and explored various innovative customer contact models.

IKEA China also said that now that online shopping has continued to grow rapidly, physical stores are still the core components of IKEA retail business model and consumer experience. IKEA's firm confidence in the Shanghai market will not change and will continue to create a better customer experience for local consumers.

△ Screenshot of the WeChat account of the IKEA China Information Center

IKEA Xuhui Shopping Mall is about 50 % in the past

IKEA Xuhui Mall actively responded to the government's call for re -production and re -production, and officially opened its stores for customers from June 3. Yesterday, the reporter came to the mall and experienced some shopping processes on the spot, which is not much different from the previous feelings.

Yesterday at 10 am, IKEA Xuhui Mall opened the normal business model. Although it rained, many citizens have entered the mall one after another. The mall strictly implements the epidemic prevention process, and the exit is implemented with a single outlet. Customers need to hold 72 hours of nucleic acid to detect negative green codes at the store, and go to the digital sentry at the door of the mall. After scanning the code, they can enter the mall.

Considering the safety of shopping, the customer's restaurant in the mall will not provide food services for the time being.

At present, the business hours of the mall are 10 am to 9 pm, which is shortened by 2 hours compared to the original opening time from 9 am to 10 pm.

The reporter tried to buy a number of household items and found that, as usual, it was easy to find the shelves of the product under the guidance of the shopping guide. Parking vouchers were also given away through the self -service machine, which was very convenient. According to the staff, the types of goods not only did not decrease, but also the new products were listed, adding a lot of types. There are also a minimum discount of 300 products, which is very attractive to consumers. The passenger flow is also steadily rising. From 3,000 people on June 3, to 40,000 or 5,000 people in the past two days, it has basically returned to about 50 % of the average daily passenger flow.

In July or August, there will be some commercial promotion promotion activities in the mall. In addition to the discounts of 300 products, there will be some additional coupon benefits.

This article is comprehensive: Surging News, Interface News, News Morning News, Shanghai Xuhui, etc.

WeChat Editor: Ta Ni

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