There are many new miscellaneous grains "cooking" during the summer season.

Jimu Journalist Cao Lei

Intern Zou Lingyi

On July 7th, the fresh summer flavor of the lunar calendar, the taste of midsummer became stronger and stronger, allowing all kinds of miscellaneous grains to clear heat and health on the market. Jimu journalists visited and found that compared with conventional varieties on weekdays, Xiaoshu's "cooking" has "cooked" a lot of new miscellaneous grains.

At the same time, in order to grab the market, many businesses will mix and match new and old grains in more diverse ways, not only to meet the different health needs of young and middle -aged consumers, but also make miscellaneous grains easier and simpler.

Crescent red rice and germ oat collar running "small summer health food"

In the early morning of July 7, the temperature increased again from the previous day. In front of the miscellaneous grain container in the Wuchang Xu Dong family, many citizens stopped back and forth to choose from. In front of them, there are ten kinds of miscellaneous grains, which is enough for people to study for a long time.

"These kinds of miscellaneous grains seem to be very different. What's the difference between cooking porridge?" In the face of a red miscellaneous grain, Ms. Luo Ms. Luo's guide buyer consulted. The other party said that this kind of miscellaneous grain called "Crescent Red Rice" is a new product with a large supply in the past two years. Compared with other miscellaneous grains, the most important thing is that the effect of nourishing the stomach and intestines. many.

On the afternoon of the same day, Jimu Journalists came to this market and found that there were obviously more categories of mixed grains and health ingredients than daily varieties. In addition to Crescent Redmi, there are few categories such as quinoa, coriander, lilies, purple rice, germ oat rice, etc. According to the shopping guide, many special health ingredients generally appear in the retail market in a "scattered name" way. "Today is the summer heat, and it really enters the midsummer later. It is the peak season of health ingredients. "

According to the statistics of staff, of the healthy ingredients on the day of Xiaoshu, crescent red rice and germ oatmeal rice are the most popular among various new miscellaneous grains. Sales trend.

New style miscellaneous grains stirred the hot peak season market to raise the price level

"Usually, buying miscellaneous grains is a few dollars or a dozen dollars a pound. Today I want to try new varieties. As a result, it takes dozens of dollars a pound. Ms. Sang, a citizen of porridge, said that she heard that people with high blood sugar were more suitable for quinoa to raise health. Now it is difficult to find. At first glance, the price is nearly 80 yuan per catty. "Originally preparing to buy it, I can't afford it at a glance." Ms. Sang laughed.

Jimu Journalists visited and found that the price level of various new -style miscellaneous grains is generally much higher than that of home -often miscellaneous grains. Both the three -color chapters and the coriander are 79.8 yuan per catty, the crescent red rice and germ oat rice are 21.8 yuan per catty, 29.8 yuan per catty per catty, etc., and the ingredients such as mung beans, red beans, black rice, small yellow rice and other common grains The price ranges from 6 yuan to 15 yuan per catty, which is far lower than various new types of miscellaneous grains.

In the grain and oil zone in the big market of Bai Shazhou agricultural and sideline products, Jimu Journalists found new -style miscellaneous grains represented by the three -color quinoa. The wholesaler Wu introduced that the production of quinoa is not high, and the supply in the terminal market is relatively small. Because of its high value, it is mainly based on the e -commerce platform: "Consumers who eat quinoa daily quinoa should be more willing to spend money on healthy ingredients. These high -end miscellaneous grains also raised the market price level in the peak season."

Personality mix and match more autonomous and diverse to make food supplements simple and simple

Perhaps it is because of the high prices of some new miscellaneous grains. Many merchants have a personalized mixing packaging with different combination methods according to different combination methods, which not only reduces the overall price level, but also allows consumers to replenish the health and food supplement of consumers. It is easier.

In a chain supermarket in Hankou Jinqiao Avenue, Jimu Journalists also found relatively rare health ingredients such as Poria and Royal Shi, and the three -color quinoa is also selling. There are several more mixed grain porridge mixed with different grain categories.

"Poria oatmeal and quinoa eight treasure porridge, all specially carried out higher -priced ingredients 'neutralization', which not affect the nutrition of miscellaneous grains, but also make their price more acceptable." Shoppers introduced, consumer consumption If you look at the varieties of new miscellaneous grains or ingredients, they can actively recommend the "mix and match" that meets personal needs, making food supplements relax and simple.

Zhu Mi, an expert in the grain industry, introduced that with the prevalence of health style, a number of miscellaneous grain varieties have begun to be popular in the consumer market early, but they have not moved their brains in theme marketing. "In the summer consumer market, the health ingredients have always been very popular with consumers, and the miscellaneous grains are the top cards." Zhu Mi believes that the terminal market in different ways in different ways is to make consumers' miscellaneous grain choice more Convenient: "Personalized mix and match, making the consumption of miscellaneous grains more diversified, and the easier for food supplement."

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