In the summer scenic area, the night economic "firepower is fully opened", and Ctrip orders have increased more than 10 times

In the summer season, the night economy gradually prospered. According to Ctrip data, the number of tickets for the summer night tourist area for the summer night tour in the past half of the month has increased by more than 10 times from the previous month. Essence

In order to further boost consumption confidence, in April, the State Council promulgated the "Opinions on Further Release Consumption Potential to Promote the Continuity of Consumption", and put forward 20 policies including "continuous expansion of culture and tourism consumption" to promote the orderly recovery development of consumption. It also brings more benefits to the development of "night economy" and upgrading.

In the context of actively exploring the development of cultural and tourism consumption "night economy", in the first half of 2022, the order volume of Ctrip night tour scenic spots was recovered to 70 % compared with 2019; as summer came, the night tour also rose with the temperature rising with the temperature rising. High and hot. Ctrip data shows that the number of tickets for the summer night tour area in the past half month has increased by more than 10 times from the previous month. The night economy of major scenic spots entered the "full firepower" stage.

Judging from the age of the night travel crowd, in the first half of this year, the number of night travel users was 80 and 90s, and the proportion of orders accounted for nearly 40%; after 00, the proportion increased by 52%year -on -year. Turned to youth.

From the perspective of regional perspectives, the proportion of orders in the night tourist attractions in the Southwest and South China, which have better prevent and control in the first half of the year, accounted for 35%and 34%of the provinces with the fastest year -on -year growth year -on -year. Essence

Judging from the current reservation of tickets in the current night tour, the top destinations in the summer night tour are: Chengdu, Wuhan, Hangzhou, Guangzhou, Chongqing, Shanghai, Beijing, Xi'an, and Xiamen.

Chengdu, Changsha, Xi'an, Wuhan and other cities have successively launched night economic assistance policies to promote further development of the night economy. On June 23, Wuhan Cultural Tourism Bureau released the "Several Measures for Further Promoting the Economic Development of the Night Tour", which proposed that night cultural tourism activities such as night light and shadow shows, gourmet festivals, beer festivals, music festivals, special performing arts, etc. Discount consumer coupons and other measures will be released, and 10 major products and 10 night tour routes will be released in the city, which will continue to promote night consumption. In June, Xi'an launched the 3rd "Chang'an Night · My Night" Night Travel Carnival event to build the night economy into a characteristic IP of the city. A new style of style is combined with the night economy.

In the first half of this year, in addition to traditional projects such as night markets, light shows, large -scale real -life performances, and night cruise ships, the theme parks that open night travel, such as Chengdu Happy Valley, Shanghai Disney Resort, Shanghai Haichang Ocean Park, Window of the World, etc. It is loved by consumers, from "hi" in the paradise, or feel different from the scene at night, which has become a new fashion that is different from daytime.

The development of night economic districts, business districts, and landmarks is a key link for the development of night tour. Ctrip search data shows that Chengdu Chunxi Road Da Cifang, Changsha City May Business Circle, Hangzhou Qinghefang Cultural District, Chongqing Shapingba District Magnetic Device The summer night tour of the ancient town, Zhengjia Plaza, Guangzhou City, Guangdong Province, and other districts are high.

"Many cities' development night economy still stays in a single business format such as traditional catering, shopping, etc., and fails to achieve the integration of night consumption content and products that are adapted to local conditions, innovative, and high -quality night consumption content. , In -depth tapping local cultural characteristics, integrating all -round supporting resources such as tourism, catering, leisure and entertainment, and creating urban cultural IPs. Infuse, interactive, cultural connotation, innovative elements, and art symbols of night economy brands are development characteristics Traveling the magic weapon. At the same time, with the help of the tourism platform creative matrix marketing to build a brand volume, the implantation of Internet genes into the promotion and promotion work, it also played a role in the local night tour economy. (Reporter Wang Huan)

- END -