Shaoguan cross -border e -commerce comprehensive test area accelerate: cultivating new momentum of f

Southern Finance All Media Reporter Huang Haobo Guangzhou Report

In the past few days, Shaoguan Zo Keli Jewelry Co., Ltd., located in Shaoguan High -tech Zone, is busy with the jewelry jewelry that employees are busy packaging and sending them abroad.

"With the rapid rise of the international version of Douyin TIKTOK, we started to live in overseas live broadcast this year, and intended to expand the sales platform to export products to Vietnam, South Korea and other countries." Yang Zhou, general manager of the company, introduced it as a main camp jewelry accessories For foreign trade enterprises, nearly 80 % of the products of enterprises are currently sold through Alibaba International Station, AliExpress, Amazon, Shrimp Skin and other cross -border e -commerce platforms. 10,000 yuan.

This is also the epitome of the development of cross -border e -commerce formats in the development of Shaoguan. In February this year, the State Council approved the establishment of a cross -border e -commerce comprehensive test area in Shaoguan. On May 5th, the official website of the Guangdong Provincial Government issued the "Notice of the People's Government of Guangdong Province on the Implementation Plan of 8 Cross -border E -commerce Comprehensive Pilot Zone in China (Shaoguan)" (hereinafter referred to as the "Implementation Plan"), which clarifies Shaoguan Cross -border Electronics Electronics Business Development General Principles and Roadmap.

According to the "Implementation Plan" goal, after three years of construction, Shaoguan will open the key nodes of cross -border e -commerce models to accelerate the formation of "closed -loop" ecosystems such as manufacturing, transaction, collection, payment, logistics, settlement, and foreign exchange. Comprehensively enhance the ability to coordinate the supply chain of the enterprise, and create a cross -border e -commerce service base around Guangdong and around Guangdong, Xianghan, Hunan, Hunan and Jiangxi, and cross -border e -commerce to promote the transformation and upgrading of the manufacturing industry.

Cross -border e -commerce and manufacturing integration and development

"Building Shaoguan's cross -border e -commerce comprehensive trial area is a great news for us, bringing unprecedented development opportunities for Shaoguan's local cross -border e -commerce companies, and further enhanced our confidence in development." Yang Zhou revealed that Enterprises are taking this as an opportunity to accelerate overseas layout.

Today, more and more traditional manufacturing companies have also achieved transformation and upgrading through cross -border e -commerce.

Shaoguan cowboy leather craftsmen Co., Ltd. is a comprehensive automotive supplies enterprise integrating R & D, production and sales in Lijiang District, Shaoguan City. According to Zhong Ding, the general manager of the company, the annual sales of cross -border e -commerce in the company in previous years can reach 20 to 30 million yuan. Affected by the epidemic, product sales have declined this year.

However, in his opinion, domestic manufacturing companies still have advantages in the industrial chain supply chain, and overseas markets have huge development potential and space. "We plan to put most of funds, manpower, and material resources into the field of cross -border e -commerce, so that they can make more more More high -quality products go abroad. "

The establishment of infrastructure such as e -commerce service platforms is particularly critical. Southern Finance and Economics reporters learned that in the "Implementation Plan", in addition to encouraging "traditional manufacturing enterprises to use cross -border e -commerce methods to develop the international market," also mentioned "encouraging the e -commerce platform The business model provides comprehensive foreign trade supply chain services for cross -border e -commerce enterprises. "

Shaoguan Kalef E -commerce Co., Ltd. is a cross -border e -commerce company engaged in the export of craft products. Zhang Yuanqing, general manager of the company, introduced that since 2018, the company has relied on its own R & D technology to conduct wholesale, retail and after -sales service through third -party overseas platforms such as B2C, B2B Overseas Self -Operational Mall and Amazon. There are overseas warehouses to carry out localized services. Through the combination of online and offline, it helps to realize my country's characteristic craftsman manufacturers and traders directly connected with many small and medium -sized buyers and consumers abroad.

"We hope to promote Chinese characteristics and quality ceramic crafts to the world to create an influential domestic retail e -commerce platform and a large -scale integrated online mall in the world." Zhang Yuanqing said.

It is undeniable that Shaoguan still faces problems such as high logistics costs and lack of composite talents in the development of cross -border e -commerce. However, with the support of a series of policies, the development of cross -border e -commerce in Shaoguan is still worth looking forward to.

Zhang Hua, director of the Expert Committee of Shaoguan Cross -border E -commerce Service Center, said that in the past, companies in Shaoguan's cross -border e -commerce are often "single fighting". The information is relatively occluded. At the same time as the information is more unblocked, the corporate costs are further reduced through the resources sharing methods such as talents and live broadcast rooms.

"After the completion of Shaoguan's cross -border e -commerce comprehensive test area, it can attract more e -commerce talents to develop in Shao. Enterprises can also enjoy preferential policies such as tax reduction, efficient and convenient customs clearance, and decreased logistics costs. A breakthrough one by one, "Zhang Yuanqing said.

Cross -border e -commerce Cheng Shaoguan Foreign Trade New momentum

Cross -border e -commerce has become the fastest and new foreign trade format in Guangdong.

Data show that the import and export of cross -border e -commerce in Guangdong Province jumped from 22.8 billion yuan in 2016 to 331 billion yuan in 2021, with an average annual increase of 92.1%; 100 million yuan, an average annual increase of 40.3%.

At present, Guangdong has been approved to establish 21 cross -border e -commerce comprehensive trial zones and 6 market procurement trade pilots. New foreign trade formats such as cross -border e -commerce have shown a vigorous development.

Industry expert analysis pointed out that Shaoguan is located at the intersection of the three provinces of Guangdong, Hunan and Jiangxi. It is located at the intersection center of the Economic Circle of Xiangnan, the Economic Circle of Jiangnan, and the Economic Circle of the Guangdong -Hong Kong -Macao Greater Bay Area. As the "vegetable basket" of the Guangdong -Hong Kong -Macao Greater Bay Area, it has unique advantages in exports of unique agricultural products such as orchids, tea, and Chinese medicinal materials. As a national industrial transformation and upgrading demonstration zone, Shaoguan's exploring and innovative cross -border e -commerce system and mechanism will be of great significance for exploring new experiences and practices for high -quality development of Guangdong's cross -border e -commerce. In fact, the rise of new formats such as cross -border e -commerce has become a new momentum for the development of Shaoguan's foreign trade.

Data show that from January to April of this year, Shaoguan's foreign trade exports was 2.74 billion yuan, an increase of 34.3%year-on-year, and the growth rate ranked first in the province. In April, it exported 770 million yuan, an increase of 47.9%. The average growth rate is 30 percentage points.

This is also due to the steady advancement of the Shaoguan cross -border e -commerce comprehensive test area. "At the end of March this year, Shaoguan formulated support measures to promote the development of cross -border e -commerce development (first draft) of Shaoguan City. For stronger and supporting cross -border e -commerce customs clearance logistics, it will give certain financial funds subsidies. "Deng Yangliang, director of the Fourth -level director of the E -Commerce Section of Shaoguan Commerce Bureau, introduced.

In addition, in terms of infrastructure, Shaoguan has set up a cross -border e -commerce customs clearance service center and an individual's entry and exit express delivery regulatory center, and is applying for the construction of a bonded logistics center. In terms of main cultivation, Shaoguan has gathered more than ten cross -border e -commerce companies to carry out business, and some traditional manufacturing companies are also developing cross -border e -commerce business. In terms of the construction of cross -border e -commerce industrial parks, Shaoguan has initially determined that 5,000 square meters of cross -border e -commerce industrial parks are determined at the Qujiang Bonded Logistics Center.

The construction of a cross -border e -commerce comprehensive test area is a long -term work. Deng Yangliang said that Shaoguan will be deployed in accordance with the "Plan" to promote the implementation of the "Plan" from the aspects of consolidating the work foundation of the comprehensive test area, the cultivation of market entities, expanding exchanges and cooperation, and optimizing the development environment.

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