Yunnan Pu'er Coffee Breaking Cross -Broken Circles -Technological Innovation Help Industry Revitalization

Entering Pu'er, smelling the mellow "taste of coffee". Pu'er, located in the south of Caiyun, is not only the world's tea source, but also the "Chinese coffee capital". Pu'er coffee planting area and coffee production are large. It is the main distribution center of China's main high -quality coffee production area and coffee trade. Needless to say the public.

Pu'er coffee industry has many development shortcomings such as weak deep processing links, short industrial chain, and lack of enterprises. At present, Pu'er City in Yunnan is one of the key agricultural industries of the plateau characteristic. It is an important measure to do a good job of "agriculture, rural areas" and comprehensively promote rural revitalization.

Quality guarantee, technological innovation ... The road of Pu'er coffee out of circle

Yunnan Pu'er has unique conditions and advantages in the production of coffee beans. It is hailed as "Arabica's paradise", but on the consumption side, especially products with higher quality and added value, it has not performed well. There is a problem on the road of development. To this end, the Pu'er Municipal Government emphasized the need to fully practice the "three working methods", deepen the "two revolutions", and focus on attracting investment.

With policy support, many companies and coffee brands have also actively act. A few days ago, Ruixing Coffee went to the new SOE Yunnan Pu'er series at the same time in 7000+ stores across the country.

In terms of quality, Pu'er is located near the North Tropic of Cancer. Without the scope of the "Gold Belt of World Coffee Planting", there is sufficient sunlight and rain. The Ruixing SOE Yunnan Pu'er series is selected in the process of pushing the market. The raw bean standard is set to more than 1300 meters and the red fruit rate is more than 90%.

In addition to the quality assurance, the unique and stable coffee flavor can attract consumers to repurchase, and then develop consumption habits. The changing environment and altitude differences in Yunnan have a certain impact on the flavor of the coffee. To this end, Ruixing SOE Yunnan Pu'er series adopts low -temperature anaerobic treatment method. By extending the fermentation time To largely enhance the sweetness of coffee, further optimize the expression of coffee flavor, and is more in line with the taste preferences of Chinese consumers.

Making Pu'er coffee faster and more convenient to consumers, channel construction has become an important channel, chain coffee brands undoubtedly have obvious advantages. This time the Ruixing SOE Yunnan Pu'er Series was launched at the same time at the 7000+ stores, and joined hands with the Pu'er Coffee Association to carry out an official promotion. It has established an important connection between Pu'er Coffee and Volkswagen Consumers to help enhance the flavor and quality cognition of Pu'er coffee. The rise also provides a new idea for opening the market for Pu'er coffee.

Seize the new opportunity for development, Yunnan coffee accelerates on a larger stage

At present, Pu'er coffee ushered in an important opportunity for industrial development. On the one hand, my country's coffee market consumption is growing at a high speed of 15%-20%per year; on the other hand, the local area strongly supports the development of the coffee industry. At the same time, Pu'er City has 340 years of coffee planting experience, and a group of subjects working hard to explore and open up the market, which laid a good foundation for the development of the Pu'er coffee industry. On this basis, the help of chain coffee brands such as Ruixing Coffee will further promote the fast track of Pu'er coffee to develop.

Pu'er coffee advances, and at the same time, Yunnan Coffee ushered in a new change.

In recent years, the volume of Yunnan coffee in the Chinese coffee market has been increasing. Many coffee brands have also turned their attention to Yunnan. Before the new SOE Yunnan Pu'er series, Ruixing also launched the SOE Yunnan Red Honey Series last year. It aims to use its own advantages. , Open consumers to understand the window of Yunnan coffee.

With Pu'er coffee as a reference, in the future, I believe that under the dual benefits of market opportunities and policy support, and with the addition of more companies and brands, Yunnan Coffee will accelerate the circle to help rural revitalization with industrial revitalization.

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