Two -way efforts to benefit enterprises and Huimin Beijing to launch cultural consumption promotion actions

China Economic Net, Beijing, July 7th (Reporter Cheng Qi) On July 6, the 10th Beijing Huimin Cultural Consumption Season "Enjoy Culture and Hui Life" series of activities was held at Langyuan Vintage Creative Garden Yuhe. At the meeting, the "Administrative Measures for the Promotion of Consumption of Beijing Cultural Consumption" (hereinafter referred to as the "Administrative Measures") was released.

It is reported that Beijing Cultural Consumption Promotion Action around key industries, key areas, key parks, and key operators, through the leverage of fiscal funds, fully stimulate the enthusiasm and creativity of market players to participate in the construction of Beijing cultural consumer market and provide cultural benefits to the people. On the one hand, it helps to be affected by the impact of the epidemic, the restoration of the vitality of the offline cultural market entity, promote the upgrading of online consumption quality, consolidate the market position of a group of leading enterprises, promote a number of characteristic blocks and commercial spaces to focus on more cultural formats, boost boosting Market confidence; on the other hand, adhere to cultural benefits to the people, encourage market players to increase the benefits of the people's promotions to the cultural consumer market in Beijing during the cultural consumption season, carry out cultural consumption activities, innovate cultural consumer products, scenes, formats and models, guide Cultural consumption continues to enhance the sense of cultural gain and happiness of the people.

According to Zhao Enguo, deputy director of the Municipal Cultural Assets Center, from July to October, the Beijing Cultural Consumption Promotion Action will be launched with the 10th Beijing Huimin Culture Consumption Season. The "Administrative Measures" stipulates that the market entities that voluntarily participate in and include the 10th Beijing Huimin Cultural Consumer Season Activity system adopt the method of applying for a promise and support for post -event evaluation. Support objects are cultural enterprises and business institutions that register in Beijing and operate in accordance with the law to provide cultural products and services directly to the terminal consumers. The support areas are literary performances, publishing, distribution, radio and television, cultural and creative products, Internet entertainment consumption platforms, and new cultural consumption formats. According to the market entity in the 2022 cultural consumption season, the benefit amount and product or service sales of the market, refer to the contribution of the market entity to the Beijing cultural consumer market size and activity, consumer format and model innovation, etc. support. The support amount of a single market does not exceed 2 million yuan (inclusive), and does not exceed its actual participation in the 10th Huimin cultural consumption season. Before July 22, 2022, the market entity can be available on the official website of the Municipal Cultural Assets Center to participate in the declaration.

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