Promoting the spirit of the model workers to fight as Longjiang Kai Mo Mo 丨 Zhang Fang: Return to the hometown hard entrepreneurship and bigger agricultural chain

Zhang Fang (left)

Zhang Fang, the founder of Heilongjiang Province He Grain Agriculture Co., Ltd., a daughter of a peasant, returned home to start a business after graduating from college. She has been farming for 14 years, and the enterprises founded from grain trade have developed from food trade to industrialized leading enterprises integrating planting, production and sales, and the total assets have increased by more than 300 times.

Zhang Fang has influenced how the fields have changed from grass to rice waves from the story of the black land since childhood. She has a deep nostalgia for the black land.

At the beginning of her business, without a salesperson, she bought food with the car herself; without sales, she went to the major food distribution markets in the south to find customers; without financial staff, she took a pen to record the transaction details by herself. With the first -born calf, he was not afraid of the tiger's vigor and perseverance, Zhang Fang gradually stood firmly in the industry.

Since 2014, product sales have gradually expanded. Zhang Fang has organized three large crop planting cooperatives in Wuchang, Shuangcheng and other places to establish planting bases in the province. She improves the quality traceability system of agricultural products with one yard. Each base and rice have traceable identification codes, which ensures that the entire process from the field to the dining table can be visible and controllable.

Zhang Fang actively leads local farmers to become rich and increasing their income, and uses a new modern agricultural industry marketing model of "Internet+farmers+cooperatives+warehousing+production+sales" to realize products that "people have no self, people have me, people and me" The pattern has driven 15,000 households to increase the income of more than 7,300 million yuan.

She founded brands such as "Yitian" and "Meiyu". More than 400 kinds of rice, miscellaneous grains and deep -processed products produced by enterprises were sold to all parts of the country through the six major sales channels of online and offline, with green food exports 14 countries.

Zhang Fang also introduced advanced foreign agricultural research and development and production technology to the country. It signed strategic cooperation agreements with a number of universities such as Northeast Agricultural University, and carried out research on resources, development, nutrition, etc., upgraded the products into refined processing, deep processing, transforming technical achievements products products More than 10 species, the production of miscellaneous grain diet meals, cucumber seed powder, miscellaneous grain noodles, etc., successfully invested more than 20 times the added value of traditional miscellaneous grains.

In 2020, Zhang Fang continued to expand Internet marketing, transformed the original factory, created the online celebrity live broadcast base, and created a super closed -loop supply chain integrating net red cultivation, anchor incubation, live broadcast, and Yuncang shipping. Economic means such as agriculture "" agriculture "and" smart agriculture "help the development of the Longjiang Food Industry Belt.

After the success, Zhang Fang did not forget his original intention, grateful to give back to his hometown and return to the society. He successively took out more than 8 million yuan to support the development of rural health and water conservancy. During the epidemic, she led the employees to households from the house of more than 4,800 urban and rural subsistence allowance families and special persons in urban and rural areas to deliver rice, noodles, oil, vegetables and other living materials. She has donated more than 2 million yuan through channels such as the Provincial Youth Development Foundation and other channels. In 2021, a major flood disaster occurred in Henan. Zhang Fang organized production for the first time and sent more than 300,000 yuan of disaster relief materials to the disaster area overnight to practice social responsibility with practical actions.

Zhang Fang said: "Agricultural development is a big plan for the country. All I can do is to use my struggle to drive the people around me to contribute to rural revitalization and agricultural revitalization together. , Dedicate the light of every grain. "

Source: Heilongjiang Daily

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