Avenue forward, jump to the new highland 丨 Changsha cross -border e -commerce comprehensive test area: non -endless, cargo link globally

Business card

In July 2018, China (Changsha) cross -border e -commerce comprehensive test area was approved. Taking this as an opportunity, Changsha has established a cross -border e -commerce ecosystem in policy, industry, marketing, logistics, and talents, successfully achieved the full coverage of cross -border e -commerce business models, injecting to build a highland of reform and opening up inland areas. Strong kinetic energy.

In the past four years, the import and export market of cross -border e -commerce in Changsha City has spread to developed countries and regions in developed countries and Europe in the United States, Japan, and the European Union, as well as more than 100 countries and regions along the “Belt and Road”. The average annual increase of 104%, ranking in the forefront of cities in central and western regions.

At 2 am on July 1, a cross -border e -commerce cargo that was exported to Japan was completed at Changsha Huanghua International Airport Customs. The goods were declared by Hunan Feishi E -commerce Co., Ltd.

On 365 days, "7 × 24 hours", in Changsha, fingertips operation, cargo sales worldwide; online ordering, bonded warehouse delivery, "Haitao" products can be delivered to consumers as soon as the day.

Since being approved in July 2018 to become the third batch of cross -border e -commerce comprehensive pilot zone, China (Changsha) Cross -border E -commerce Comprehensive Pilot Zone (hereinafter referred to as "Changsha Cross -border E -commerce Comprehensive Test Zone") Relying on the three "core parks" of Huanghua Comprehensive Free Trade Zone and Changsha High -tech Zone, not only will a number of "Hunan Manufacturing" products be pushed to overseas, but also the citizens can buy satisfactory imported products without going abroad.

Breaking through time and space restrictions, reducing the intermediate links of trade, solving the problem of asymmetric information between the information between the supply and demand, the new international trade format of cross -border e -commerce, and stimulating the new momentum of the inland Changsha import and export trade. Most possibilities.

Industrial agglomeration to build a new ecosystem of the market

On June 20, six open economy projects in Changsha signed a concentrated contract. Among them, the project project of Mimai Cross -border E -commerce Operation Center will lead Changsha to build a cross -border e -commerce operation agglomeration center in the central and western regions of the country; TK Southeast Asian Cross -border E -commerce Operation Center project will build a "cross -border e -commerce+Internet celebrity economy+live broadcast The commercial ecological chain of e -commerce is planned to be put into operation in the second half of this year.

In recent years, the scale of Changsha's cross -border e -commerce entities has continued to expand, and the full coverage of cross -border e -commerce business model has been achieved.

The Jinxia Bonded Logistics Center, which is located in the waterway, highway, railway, air, air, and pipeline "five yuan" traffic advantages. Starting here, many companies have taken the first step of "selling the world".

Changsha Huanghua Comprehensive Free Trade Zone Customs Customs Pass. Correspondent Photo

In 2018, Changsha City, which mainly operates ships, machinery and equipment and diesel engines, relocated to Jinxia Cross -border Industry and Trade City, and began to try water to engage in cross -border e -commerce.

"One trial earns a thousand dollars!" Liu Yan, the general manager of the machinery, told reporters that in the past three years, the company's sales have increased from millions of yuan to tens of millions of yuan, and the company has also upgraded from simple factories to industry and trade.

One hand focuses on local cultivation, and the efforts of one hand are attracting stronger efforts. The Changsha Cross -border E -commerce Comprehensive Test Area has spared no effort in focusing on the strong main body of the market.

Hold cross -border e -commerce special investment promotion conferences, go south to the Pearl River Delta and eastward in the Yangtze River Delta to actively carry out investment promotion in the small team, and make every effort to promote "the return of Xiangshang to the sea. A number of cross -border e -commerce leading enterprises such as Tianze Information Industry Co., Ltd., Shenzhen Yitong Cross -border E -commerce Service Co., Ltd., and Meimai Technology Co., Ltd. settled one after another.

In order to introduce the "big seller" of cross -border e -commerce "big sellers" Tianze information, it is large to the venue lease and small to coordinate parking spaces. Determination is by no means ordinary.

In 2020, Tianze's information registration was moved from Nanjing to Changsha. Xiao Siqing, chairman of the company, said that the company will rely on Changsha's cross -border e -commerce industry cluster and location advantages and policy advantages to better develop cross -border e -commerce business. It is hoped that more peers will come to Changsha to settle and lay out the planning and construction of Hunan Cross -border E -commerce Industrial Park.

Two years have passed. Thanks to all parties in Changsha's cross -border e -commerce comprehensive test area, Tianze Information has a wider global perspective and through multiple site layouts, the supply chain capacity and performance capacity have been greatly improved.

Zheng Ping, Secretary of the Party Group and Director of the Changsha Commercial Bureau, introduced that in recent years, Changsha has set up a cross -border e -commerce policy system with the "Implementation Plan for China (Changsha) Cross -border E -commerce Comprehensive Pilot Zone" as its core. Cross -border e -commerce listed companies with scale benefits and brand effects have formed a number of institutional innovation results such as international mail, international express and cross -border e -commerce business, and created across border e -commerce companies across the country. Talent "college base training+government assessment and evaluation+corporate selection and employment" training system.

Policies are "awesome", corporate groups, industrial agglomerations, and ecosystems are becoming mature. Changsha's cross -border e -commerce industry is one -year in one year: From 2018 to 2019, the city has achieved a total of 1.7 billion US dollars in cross -border e -commerce imports and exports, exceeding $ 2.45 billion in 2020, and US $ 3.5 billion in 2021.

Unblocked logistics, "buying and selling" global speed -up expansion

In the midsummer, I walked into the Changsha Cross -border E -commerce Supervision Center, and the busy fiery breath came. The staff put the cross -border e -commerce parcels on the conveyor belt, and inspected the supervision model of the "9610" export cargo.

Check the release of the parcels or go out of the country through the China -Europe Class, or transfer to the airport of Changsha Huanghua International Airport, or leave the country through the main line of land, and pass the "Avenue" to foreign buyers.

Running on the ground, swimming in the water, flying in the sky. Logistics is the core chain of cross -border e -commerce development. It is a stable and smooth international logistics channel, helping Changsha cross -border e -commerce running out of "acceleration".

On June 24, the Changsha Huanghua Comprehensive Bonded Bonded Zone, e -commerce companies were packaged in packaging. Hunan Daily All -Media Reporter Zhao Shiqing

According to the relevant person in charge of the E -commerce Department of the Changsha Municipal Bureau of Commerce, in order to help cross -border e -commerce goods, Changsha gives full play to the basic advantages of "aviation, iron, water, and road" transportation hub, innovating and exploring cross -border e -commerce retail export machines, " Cross -border e -commerce+China -EU trains "new models, Kaman transfer lines and other multi -type transportation to accelerate the creation of regional distribution centers in the central and western regions of cross -border e -commerce.

Pay attention to the timeliness of cross -border e -commerce and prefers international air freight. In 2021, Changsha reached 14 international freight routes, and international freight mail exceeded 90,000 tons for the first time.

At 15:45 on March 17th, a cargo aircraft went up from Changsha Huanghua International Airport and opened the head of Changsha to Sao Paulo, Brazil. This is the first freight route to South America in our province. At this point, Changsha has opened up international aviation logistics channels in North America, Europe, Asia, and South America.

Air transport from Hunan to Brazil does not need to bypass North America.

"This is not only conducive to‘ Xiangpin's exit to the sea, Youpin enters Xiang ’, but also attracts corporate cooperation and industrial cluster transfer of cross -border e -commerce in South America.” Said the relevant person in charge of the Changsha Municipal Government Logistics Port Office.

"Large -tonnage" goods, such as ore, construction machinery and equipment, prefer to take the China -Europe trains. In 2021, the annual volume of China -EU trains (Changsha) exceeded 1,000 for the first time, ranking first in the country for three consecutive years.

There are more and more channels, faster and faster, and the customs clearance speed is fast.

In the Cross -border E -commerce Supervision Center of the Huanghua Comprehensive Bonded Area, several intelligent sorting lines are full of load operations, and they are wrapped in the same screen by the customs X -ray machine and the CT machine and the intelligent judgment. The merchant goods have completed the review process from the declaration to the release in just ten minutes.

Yang Jian, deputy general manager of Hunan New Route Cross -border Electronic Business Service Co., Ltd., which provides cross -border e -commerce, Yang Jian, deputy general manager of Hunan New Route Cross -border Electronic Business Service Co., Ltd. 365 days, "7 × 24 hours" make an appointment to work overtime to ensure the timely inspection of the goods. At present, Changsha is vigorously promoting new customs clearance models such as advance declaration and two -step declaration, successfully realizing the rapid customs clearance and export direct installation pilots, and significantly compressed the customs clearance time.

Plastic brand, integrate industry, advance into a deeper blue ocean

From July 22nd to 24th, the Hunan (Changsha) Cross -border E -commerce Fair in 2022 will be held at the Hunan International Convention and Exhibition Center.

Anke Innovation Technology Co., Ltd. and Shuiyang Group Co., Ltd., which lead the country in the field of cross -border e -commerce exports and beauty e -commerce, occupy the "home" advantage to be settled; The industry and other industries are leading, and they want to show the "skills" in a stunning Quartet.

Affected by unfavorable factors such as the Amazon title incident, the global epidemic situation, and the rise in logistics costs since April 2021, the Chinese cross -border e -commerce industry suffered pain, but the person in charge of the Ministry of Commerce's Foreign Trade Department stated that cross -border e -commerce is still the development speed of development. The fastest, the greatest potential, and the strongest foreign trade format, is still in a high -speed development period.

In the face of the new situation and new opportunities, how to cultivate and dig out the value of user value has become a question of all enterprises.

Changsha Huanghua Comprehensive Free Trade Zone Seafood Dialing Center, staff is sorting seafood. Correspondent Photo

In the Changsha High -tech Zone, Anke's innovation, which is regarded as a cross -border e -commerce "top -flow", is now trying to fade the label of "cross -border e -commerce", which is intended to let more people know corporate brands.

"As consumers emphasize the pursuit of product quality, the brand plays an increasingly important role." Yang Meng, chairman of Anke Innovation, said that it is different from the general cross -border e -commerce platform enterprise. Ke Chuangxin sells independent brand products to the United States.

It is understood that at the beginning of Anke's innovation, product sales channels did mainly depend on a single e -commerce platform, but now it has covered the offline markets of most countries around the world, including chain merchants in mature markets such as the United States, Europe, and Japan. Super, the proportion of offline business sales has reached about 40%.

From Changsha's "Entering" Shenzhen cross -border e -commerce, Hunan people who have been in the industry for more than 10 years have also emotted: "The cross -border e -commerce industry has gone through the era of grass, and future product exports will tend to be fine, Branding."

Witness to witness Changsha cross -border e -commerce from scratch, from small to large, Hou Lingxin, director of the Jinxia Bonded Logistics Center, has a deeper thinking about the cross -border e -commerce industry: compared with the traditional industrial bases of Fujian and other provinces, cross -border electronic power Commercial development of express trains, the outgoing direction of the local industry in Hunan, still has more room for innovation and enhancement.

Hunan's existing industrial belt is mainly based on construction machinery, automobiles and components, and the B2C business led by cross -border e -commerce is not highly matched; Xiangxiu and Tea and other industries that are suitable for "Xiangpin to go to the sea" lack large -scale development.

"Only by doing this subject with the in -depth integration of the local industry, can Hunan cross -border e -commerce be advanced into a deeper blue ocean." Hou Lingxin said.

Youth observation

There are 10,000 possibilities in this industry

Meng Shuci (Hunan University International Economic and Trade majors)

The university is a major in international economy and trade. Now I am an innovative internship in Anke, and is also a heavy "Haitao" enthusiast. I think it is very familiar with cross -border e -commerce. Behind the cross -border e -commerce, I found that my previous cognition of cross -border e -commerce was just fur.

Changsha is not along the coast, no side, but cross -border e -commerce is extremely popular; 40%of people engaged in cross -border e -commerce in Shenzhen are Hunan. These sounds incredible, but cross -border e -commerce itself is based on informatization and globalization. From the "nothing" of traditional commerce, it is born to the genes that "cannot become possible". We often say that there are 10,000 possibilities in everything, and there may be 10,000 types of cross -border e -commerce industry.

People and enterprises engaged in this industry are very restless. Anke innovation initially only made a single charging accessories brand, but it did not stop in the field of charging. Now it has blossomed products such as headphones and security cameras; the sales channels are only online at first, and now they have been deeply cultivated to the global offline market. In just 10 years, the leap from ordinary foreign trade vendors to out -of -sea brands.

Service providers in this industry, such as logistics service companies, customs clearance service companies, have been working hard to "faster, faster". In the past, a cross -border customs clearance may take 3 days, which was shortened to 1 day later, and then 2 hours later. Now the fastest is 10 minutes, not only fast, but also to control and leave traces.

When we think that Changsha, sea, land and air "Da Road to the Da Road to Rome" is quite convenient, the innovation of retail export charter machine innovation is born, and more international direct freight routes have been opened. money……

All parties are constantly expanding the boundaries and constantly "breaking" the ceiling. How can cross -border e -commerce not be alive, how can there be no future future?

Source | Hunan Daily · New Hunan Client

Reporter | Huang Lifei

Edit | Liu Ying

School Delivery | Zhao Zeqin Li Xiang

Review | Fang Xing

Review in the past

Low -risk areas (back) long 3 days of check! Changsha released the latest health management measures

Hot and hot ~~~~ The maximum temperature is above 38 ° C! People from Hunan, ready to welcome the heat wave

@Hunan people have risen again!

Scared out? it is true! Changsha female college students suddenly have brain bleeding! Just because I played this ...

The five college students who are looking for the entire network are from the university in Hunan!

- END -