These three brands are closed in China!You may have bought it too

Source: Qianjiang Evening News

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Recently, the Spanish fast fashion brand ZARA's parent company, Bershka, Pullbear, and Stradivarius, under the three brands of e -commerce channels of the three brands of e -commerce channels. From July 31, 2022, online stores will stop selling brand series products, saying that brand online customer service service will be stopped The brand customer service hotline will be extended to August 31.

At the beginning of 2021, the above three brands announced that they would fully close the offline stores in the Chinese market and completed all closed stores at the end of last year. The closure of this e -commerce channel marks that the three brands will withdraw from the Chinese market across the board. At present, the brand of Inditex Group is still in China's offline stores, only ZARA, mid -range brand Massimo Dutti, underwear brand Oysho and furniture brand ZARA Home.

On June 8th, Zara's parent company fast fashion giant INDITEX announced the first quarter of fiscal year's financial report. In the first quarter, the revenue was about 6.7 billion euros, and its net profit reached 760 million euros, a year -on -year increase of 80%. However, behind the rise of its performance is the continuous growth of the starting price. According to data, since this year, the price of ZARA has increased by more than 10%from the same period last year. Even with the happy growth data, the twilight fast fashion giants are still Face huge challenges and problems.

In fact, the fast fashion brand is not just ZARA. The four major fashion retail giants (ZARA, HM, GAP, Uniqlo) in China were not good. In recent years, with the rise of domestic clothing brands, the growth has already slowed down, and the epidemic has accelerated the decline of its performance.

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