Consumption reference 丨 cheap ice cream is still the mainstream

Reporter He Hongyuan and Chen Sha reports from the 21st Century Business Herald reporters

The unprepared ice cream brings a controversy.

On July 6, Zhong Xuegao again issued a statement in response to the problems such as the ice cream "grilling and not drying", emphasizing that all their ice cream products were legally produced in accordance with national standard GB/T31119-2014 After passing the inspection, the factory is leaned.

The controversial sea salt coconut ice cream is priced at 160 yuan/10 pieces in the official flagship store of Zhong Xue Gao.

This is just a controversy for Zhong Xuegao. The high -priced ice cream represented by it is caught in a "ice cream assassin" dispute.

In fact, high -priced ice cream has recently become windy. In May, Hengshun Vinegar's cultural and creative ice cream launched three flavors, with the price of 18 yuan/branch. At the end of May, Moutai and Mengniu jointly launched Moutai ice cream. The content of Moutai was 2%, but the price was 66 yuan. The price of ice cream is constantly breaking through.

Ou Rui data shows that from 2015 to 2020, the average unit price of overall ice cream products in China rose 30%.

Among them, there may be rising prices. According to the data of Ai Media Consultation, from 2008-2020, the cost prices of raw materials such as milk, whipped cream and other raw materials rose by about 80%. Since last year, affected by factors such as global inflation and epidemic disturbances, the prices of raw materials such as soybean, flour, oil, and sugar have fluctuated sharply. In the middle reaches, manufacturing and logistics storage, the price of ice cream has also increased.

But it is worth noting that cheap ice cream is still the mainstream of the market.

Data released by Meituan on July 6 showed that in June, its platform parity ice cream orders exceeded one million orders, and the relevant search volume of "ice cream wholesale" rose 323%year -on -year. From the perspective of the overall order price, the proportion of ice cream under 3 yuan accounts for more than 70%, of which 5 cents a bag of "Snow Lotus" has skyrocketed on the takeaway platform 199%since July. The price of cheap ice cream in the range of 3 yuan to 10 yuan increased by more than 150%year-on-year.

Meituan also mentioned that young people aged 20-35 are the early adopters of Internet celebrity ice cream, and they are even more highly highly respected by cheap ice cream, contributed more than 70%of the sales of cheap ice cream.

In addition, as of July 6, the "Snow Lotus Ice Cube" Douyin account only applied for 8 days, and the number of fans had reached 760,000, exceeding the "Zhong Xue Gao's official flagship store" with more than 480,000 fans.

According to the Consultation survey of Ai Media, in 2022, most of the netizens' acceptance price of a single ice cream was between 3-5 yuan, accounting for 37%; followed by 5-10 yuan, accounting for 33.9%; some netizens received the price position. Low, the proportion of 11%between 1-3 yuan is 11%.

On July 6, the Shanghai Stock Exchange 80 Index closed at 6599.49 points, a decrease of 1.49%.

agriculture

India's imported in July may soar to the highest level in 10 months

On July 6th, according to the Financial Press, some traders told the media that India's palm oil imported materials in July will soar to the highest level in the past 10 months. Due to the significant callback, Indonesia allows additional palm oil. Dealers said that the import volume of palm oil in India in July may increase to 700,000 to 800,000 tons, and the highest level since September 2021.

Ministry of Agriculture and Rural: The average price of pork in the national agricultural wholesale market increased by 6.8% from 5 days

According to the monitoring of the Ministry of Agriculture and Rural Affairs, the "200 Index 200 Index" on July 6 was 118.18, an increase of 0.78 points from yesterday. The "vegetable basket" product wholesale price index was 118.40, an increase of 0.91 points from yesterday. As of 14:00 on the 6th, the average price of pork in the national agricultural wholesale market was 28.51 yuan/kg, an increase of 6.8%from yesterday.

Zhuochuang Information: July egg price or seasonal rebound

On July 6, Zhuochuang Information stated that the national temperature rose in June, the sales of eggs decreased, and the price of eggs was under pressure. As the price of eggs fell to a phased low and the end of Meiyu, the southern traders and cold storage operators had a stocking intention. At the same time, the price of pork rose or favored the demand in July. At the same time Further tighten the supply of eggs. Generally speaking, both supply and demand are charging, and the price of eggs in July is expected to improve.

food and drink

I Moutai: "Mini Feitian Moutai" can be normalized

On July 6th, according to the official WeChat public account of the Moutai, in order to facilitate the user to understand the release of the 53%VOL 100ML of Flying, the Moutai wine in Guizhou will announce the 53%VOL on the week of the "I Maotai" APP every morning at 8 o'clock in the future. 100ml Feitian Moutai daily launch periods in multiple provinces across the country.

New Hope: The cost target at the end of 2022 is below 16 yuan/kg

On July 6, the new hope said on the investor interactive platform that the cost of pig pigs at the end of this year is below 16 yuan/kg.

Snowflake Beer launched the internal applet "Zhihai"

On July 6, according to the Beijing Business Daily, China Resources Snow Beer (China) Co., Ltd. launched a "Zhihai" WeChat Mini Program. In the applet, China Resources internal employees can buy products under Shandong Jingzhi Wine Co., Ltd..

Naixue's tea: In July, Shanghai's first week of sales increased by nearly 180% from the same period last month

On July 6, according to surging news, Naixue's tea revealed that more than 60 stores in Shanghai's tea have been restored to eat. The first week of sales in July increased by nearly 180%compared with the first week of June, and at the same time The order volume increased significantly by more than 300%compared to the first week of June.

E -commerce retail

TIKTOK abandon the expansion of the business in Europe and the United States

On July 5th, according to the media quoted a number of people familiar with the matter, Tiktok will abandon the expansion plan in Europe and the United States. According to reports, Tiktok planned to launch the function in Germany, France, Italy, and Spain in the first half of this year, and expanded to the United States later in 2022. However Expansion plan. TIKTOK has launched this feature in Indonesia last year and recently launched in Thailand, Malaysia and Vietnam.

Amazon was investigated by British German antitrust agencies for suspected anti -competition

On July 6, according to media sources, the Anti -monopoly regulatory agency of Britain and Germany recently said that it is investigating and evaluating the market behavior of AMZN.us. The British Competition and Market Administration (CMA) stated that in response to whether Amazon has an unfair advantage of third -party sellers in the market to harm competition, the agency has launched an investigation on Tuesday. In addition, the German antitrust regulatory agency "Federal Carter" said on Wednesday that Amazon's market position has outstanding cross -market importance to competition, so the company needs to abide by more stringent antitrust rules.

Amazon and GRUBHUB reached a cooperation agreement

On July 6, according to media reports, the parent company of Grubhub, a ordering company, stated that it reached an agreement with the e -commerce giant Amazon; according to this agreement, Amazon agreed to add Grubhub to its series of Prime services in the United States. Amazon's option to acquire a small amount of shares.

Courier logistics

Flying Books and Berweisse International Logistics and others reached cooperation

On July 6, the Feishu City Summit Shenzhen Station, Xie Xin, CEO CEO of Feishu, said that he will release a "lead plan" for SMEs of the Greater Bay Area. At the same time, Feishu announced cooperation with Lianyu Logistics, Railway Renters (Shenzhen), Zhuoyi Technology, Zhonghai Group, Berweishas International Logistics, Shenzhen Water New, and other companies.

Entertainment game

Station B and Jewell Music reached in -depth cooperation in copyright

On July 6, J Jay Chou's new song MV "The Great Works" announced that he announced its copyright cooperation with Jewell Music. After 6 years, Jay Chou launched the new album "The Great Works", and the new song with the same name as the album appeared. In the future, more new albums in the new album will be released on station B.

Tencent announced its cooperation with Dolby Lab

On July 6, according to the Tencent Music Entertainment Group (TME) announced a strategic cooperation with Dolby (Dolby) to launch Dolby panoramic sound music functions for QQ music, the QQ music platform became the first Dolby panoramic view to support Dolby panorama Domestic music platform.

IDC: It is expected that China's video cloud market size will reach 36.4 billion US dollars in 2026

On July 6, according to the latest "China Video Cloud Market Tracking (2021 Second Mentile)" report released by the International Data Company (IDC), the Chinese video cloud market scale in the second half of 2021 reached US $ 5.04 billion, an increase of 32.7%year -on -year. Compared with the prediction of the previous issue, the IDC updated the annual data based on the actual situation in the second half of 2021, and combined with the industry's latest development dynamics and upstream prediction data updates, the market growth expectations of 2023-2024 are expected to reach US $ 36.4 billion in 2026. Essence

Hengdian Film and Television acquisition of Shanghai Xingyi Cinema

On July 6, Hengdian Film and Television announced that the company and related parties planned to cooperate with third parties to acquire 100%equity of Shanghai Xingyi Cinema Management Co., Ltd. by paying cash, and the transaction price is not less than 3 billion yuan. With a cumulative box office plan in 2022, Hengdian Film and Television is the third domestic theater investment company, and Shanghai Xingyi is the sixth domestic film investment company. At present, the number of theaters of Shanghai Xingyi exceeds 120.

Indian Entertainment Media Manager: The first creditors meeting passed the property management and price change plan, etc.

On July 6, the manager of Yinji Entertainment Media Co., Ltd. announced the voting results of the first creditor meeting that the meeting voted to pass the "Property Management and Valentinement Plan", "Subsequent Credit Meeting Rules" and "Credit Occasion Meeting Rules" Essence

"League of Legends" developer fist game announced the global price increase of dot coupons

On July 6, the fist game issued an announcement on the 5th. Starting from August 19th on the Pacific time, the price of RP (dot coupons) and TFT games in most areas of fist games will rise to cope with global inflation, currency fluctuations, maintain Fair prices, product consistency and other related costs in regions and regions increase. The fist game said that due to the difference in price structure, the Tencent's agency area (national service) will consider these factors in other ways; the Garena agency area (Southeast Asia) will not have price updates at present. Before the price increase, the fist game will provide double "reward RP" and "reward TFT currency" for all RP and TFT currency purchases in each region from July 14 to July 31. After the reward promotion is over, the RP gift package will return to normal prices until August 19.

Home

Red Star Macalline Investment Establishing a New Company

On July 6, Industrial and Commercial Information showed that Shanghai Hongxing Macalline Xingyuan Technology Group Co., Ltd. was established with a registered capital of 20 million yuan. The business scope includes: new energy original equipment sales; wholesale of automobile parts; oil and gas technology services; real estate services; real estate; real estate Brokers, etc. Equity penetration shows that the company is jointly held by Red Star Macalline Holding Group Co., Ltd. and Jiangsu Xingyuan Green Institute. Kitchen and bathroom cleaning

Jiuyang Co., Ltd.: cooking utensils are expected to achieve higher -speed development this year

Jiuyang's recent investigation of institutions stated that cooking utensils are a large category with higher frequency of use in kitchen non -electrical products, and it has made long -term product research and development and technical reserves. In recent years, with the listing of new products and market channels for the Da Mo King's series, its cooking utensil category has achieved nearly 70%of the high -speed growth last year, which has performed better than the industry. This year, through the launch of the system and the implementation of the marketing promotion strategies, the category category is expected to achieve higher development.

Blue Moon Group: Chongqing Production Base will begin to enter the commercial production stage from July 6

On July 6, the Blue Moon Group issued an announcement that the second phase of the new production and storage facilities in Chongqing, China, has been completed. The total area of ​​the new production facility is about 49,000 square meters, and the annual production capacity is about 100,000 metric tons. New production facilities are expected to add up to 11 additional production lines. The new production facilities began trial production in June 2022, and the completion and commissioning ceremony was held on July 6, 2022. New production facilities have begun to enter the commercial production stage from July 6, 2022.

educate

Youdao business scope adds new intelligent robot research and development, etc.

On July 6, industrial and commercial data showed that recently, Beijing NetEase Youdao Computer Systems Co., Ltd. has undergone industrial and commercial changes, and has added industrial Internet data services, film camera services, smart robot research and development, wearable intelligent equipment sales, performance brokers, etc.

- END -