Made in China "going to the sea": Outdoor category welcomes long tide global energy anxiety, the new energy industry is enthusiastic and high

What happened in the past half of 2022 in the past half of 2022? Which categories have ushered in new opportunities in new changes? Which categories have stimulated consumption enthusiasm? The changing data has given up the trend of the global market?

Recently, the reporter of "Daily Economic News" obtained the recent data from Chinese manufacturing companies from the cross -border index released by the cross -border B2B platform Ali International Station, trying to interpret related issues.

House economy fading outdoor category is sought after

The Ali International Station Cross -border Index shows that since June, global procurement demand has recovered. Among them, beauty protection, auto motorcycles, outdoor and consumer electronics industries have increased significantly from May in May.

With the changes in the prevention and control situation of the epidemic, many people no longer have home, the home economy has faded, the outdoor economy is hot, and the driving and exquisite camping markets. Related products such as energy storage power, outdoor projection, outdoor audio and drone are large hot. Among them, the dual interests of outdoor and consumer electronics were stimulated, and the differentiated explosive products of outdoor and consumer electronics were popular with overseas.

With the recovery of outdoor activities, the popularity of outdoor Bluetooth speakers also rose rapidly. The market size is expected to reach 516 billion yuan in 2022. In addition, the number of mobile game scenarios at young people's outdoor gatherings has gradually increased. At present, the category of headphones in Alibaba International Station has increased by high -speed growth. As the summer comes, in order to adapt to a better experience in outdoor scenes, functional mobile phones and peripheral accessories, such as three -defense mobile phones and cycling mobile brackets, have also become explosive products overseas.

The cross -border index forecast that the outdoor consumer drone market will reach 3.3 billion US dollars in 2022. UAVs continued to grow under the influence of outdoor travel and short videos, and product supply was in short supply. The simple entertainment drone and racing drone are currently very popular in overseas markets, and differentiation has become the key to explosive products.

The cross -border machinery industry is the two days of ice and fire in civil and commercial. In the civil field, affected by factors such as the "house economy" and inflation in Europe and the United States, the end consumption of the terminal is downgraded, and buyers watch and decrease in orders. In the field of commercial fields, due to the recovery Speed ​​obvious.

Portable energy storage products

According to the Ali International Station data, in the past five years, the compound annual growth rate of outdoor charging equipment has reached 148%, and it is expected that global shipments will reach 31.1 million units in 2026. China has become the main producing area, accounting for 90%of the global output.

Among them, portable energy storage products are the explosion of overseas this year. This product has the advantages of safe, portable, green environmental protection, noiselessness, simple operation, etc. It can be applied to outdoor travel, emergency preparation and other scenarios, which can replace traditional small fuel generators. Essence The index shows that the United States is the world's largest outdoor energy application market, accounting for 47.3%of the world.

It is worth mentioning that the rise of outdoor energy storage has also driven the revenue growth of some domestic listed companies in China. Aohai Technology (SZ002993, the stock price of 37.82 yuan, a market value of 8.889 billion yuan) said in response to investors' questions on July 6 that as the self -driving tour and suburban tourism have started, it can be outdoor outdoors outdoors, computers, rice cookers and other electrical power supply outdoor outdoor outdoor outdoor outdoor outdoor outdoor outdoor Power supply is favored by more and more consumers. The hotness of outdoor power supply has also led to the growth of the revenue of related companies. Portable energy storage products for consumers are expected to become the next blue ocean market. With the development of battery cell technology and the improvement of BMS and inverters on energy storage equipment, the cost of portable energy storage products is expected to be further explored, driving penetration Rate continues to increase.

For the new energy industry, Ali International Station said that this has lasted nearly 40 months on the platform.

"From January to June this year, the transaction volume of the new energy industry in the international station increased by more than 130%year-on-year." Dai Xianwen, director of the industry operation director of Alibaba International Station, said that the written materials provided by Alibaba International Station show that except Europe and the United States and other developed countries are affected by favorable policies. In addition, the market potential of developing countries is also outbreak. Under energy anxiety, home optical storage systems and UPS have become just needed.

Daily Economic News

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