Yibin City's "Four Pass" strictly regulates the advertising market

In order to further strengthen advertising -oriented supervision and effectively maintain the good order of the advertising market. According to the actual situation, the market supervision bureau of Yibin City, Sichuan Province, strictly puts the "four levels" and vigorously promotes the improvement of the advertising market order.

"Guide" to the advertising publicity

The bureau adopts a variety of methods such as centralized learning, meeting deployment, expert counseling, case analysis, on -site interpretation, online discussions, and batch training. Differential power, timely investigating 7 relevant clues about illegal clues to ensure the correct political direction and value orientation of advertising supervision. The "Fourteen Forbidden" reminders were issued to the city's commercial advertising subjects, exposed two typical cases, interviewed 53 market entities, continuously strengthened the awareness of integrity in accordance with the law, and consciously fulfilled the main responsibility.

"Prevention and Control" of hidden risks

Through solid activities in the city to engage in major activities of illegal business advertising, and strengthen the publicity of illegal and illegal business advertising, strengthen the supervision of food, drugs, medical cosmetology, gas & gas, real estate, off -campus training, investment and wealth management, myopia prevention and control, and other key areas. Boxing strikes against false propaganda and chaotic sorting, random evaluation such as "old, women, children", etc., and timely discover and rectify 13 major risk hazards in time and rectify 13 major risks.

"Close Cross Cross" of the Regulatory Enforcement and Law Enforcement

Actively play the role of "outpost" and "cutting -edge" of advertising monitoring. Through the purchase of advertising monitoring services of third -party companies, it continuously builds and improves the five -level advertising monitoring system of national, provincial, city, county (district), and market supervision office; "Practice normal chemical inspections and improve the effectiveness of online and offline integration monitoring and supervision and law enforcement. The main line of commercial speculation with the 20th National Congress of the Communist Party of China, with "dual random, one open" as the carrier, "Spring Thunder Action", "Iron Fist Action" and "Drug Special" as the starting point, increase double random spot checks The investigation and punishment of the case improved the supervision and deterning the effectiveness of the police during the incident. As of now, more than 3520 market entities have been monitored and inspected, 136 rectification issues have been monitored, and 136 rectification issues are filed for investigation and punishment.

Coordinate the linkage of the linkage "Governance"

Establish and improve the system for the joint conference of the false illegal advertising advertising in the city, use system thinking, and strengthen the coordination in key areas, advertising emerging format supervision, and strict advertising releases, carry out more than 110 joint law enforcement inspection inspections, and joint interviews 39 Family. Supervisory the Municipal Advertising Association to establish and improve the advertising industry specifications, train more than 240 advertising subjects () times) to lead the industry's self -discipline. Joint media and relying on WeChat public accounts, portals, mobile phone SMS and other promotional laws and regulations and related requirements, issue 4,000 publicity leaflets and issued information briefings 4, and preach more than 780 (one) to lead the majority of consumers to actively supervise and report. Make full use of the 12315 platform, 12345 hotline and other carriers, accept 107 complaints, and handle 264 reports, further forming an advertising governance pattern for the whole society to participate and control and control. (Pan Chaohui)

- END -