Mushroom raw materials set off a new round of application hotspots

From nutritional health foods to artificial meat to diversified market segments such as food and beverages, mushroom raw materials are setting off a new round of hotspots. Especially in overseas markets, whether it is refined from the raw material side, the layout of the diversified product of the brand, or the application of new downstream tracks, mushrooms have become "seed players" in the market. The reason is that mushroom entities, myceliums and specific biological activated compounds are the main causes of attention to related industries.

Data show that the global functional mushroom product market reached US $ 7.98 billion in 2020, and it is expected to reach US $ 19.33 billion by 2030, with a compound annual growth rate of 9.3%. From the perspective of product types, the market share of Ganoderma segmentation in 2020 accounted for 2/5 of the total share, while the market growth of Hermese head mushrooms is relatively fast, and it will reach 9.9%during the forecast period.

According to market data released by SPINS, in 2021, in the category of functional food and beverages, the sales of products containing mushroom raw materials have increased significantly, reaching 17.6%.

Just recently, the US probe manufacturer and medicinal mushroom manufacturers cooperated to develop a mushroom probe product, which can be added to the formula of food, beverages, and dietary supplements. Users are tolerated well. Test data show that the raw material can increase the short -chain fatty acid produced by friendly bacteria in the intestine.

In addition, mushroom protein is rising rapidly in the artificial meat field with its own advantages. For example, FABLE FOOD, a Australian plant meat company established in 2019, its core process technology is to use mushroom raw materials to make alternative meat products, especially shiitake mushrooms. The company stated that shiitake mushrooms contain active ingredients such as amino acids, B vitamins, β-polysaccharides such as the human body, and belong to healthy ingredients with their own health attributes. More importantly, shiitake mushrooms contain natural umami flavors. After processing, it will have the flavor of animal meat, and contains dietary fiber and antioxidants. This is a natural performance that traditional bean protein does not have.

At present, FABLE FOOD has launched mushroom artificial meat products such as torn pork, braised beef, etc. The main components are composed of shiitake mushrooms and a small amount of cassava flour, pepper, coconut oil, etc., without preservatives, chemical ingredients and genetically modified organisms, which meet the clean label Product trend. In addition, compared with other plant protein processed meat substitutes, the processing cost of the artificial meat of mushrooms is lower, and there is no need to add other fillers and flavors. In 2021, the company received $ 4.8 million seed round financing. In the future, it plans to extend the product line to mushroom meat such as pork, chicken, lamb.

In addition, there are vegetable meat products that lay out mushroom protein sources in China. In 2020, the A1 snack research institute and Shanghai Xuerong biological set up a joint venture to develop the raw ingredients of mushroom protein elements to increase the protein content of plant meat.

There are also some companies that use mushroom mycelia as meat alternative raw materials, rather than mushroom products themselves, such as Atlast Food, Meati Food, etc. The mycelium, that is, the filament root structure of the mushroom. This mycelium is cultivated and fermented in large metal tanks in large metal tanks, which can grow into a fiber -like piece of meat. Like animal meat but also contain protein, vitamins and minerals. In terms of commercial products, Meati Food launched two acetic sources of mobo sources in March this year. In May this year, the third commercial product steak analog was launched, which consists of 95%to 97%of the mycelium. The ingredient meter is relatively simple.

Compared with the popular β-polysaccharides, there is also a little-known functional ingredients in mushrooms-vitamin D. Mushroom contains a specific compound of wheat alcohol, which can be converted into vitamin D under ultraviolet radiation. The form is mainly vitamin D2. At present, the vitamin D raw materials of mushroom sources have been recognized by the EU EFSA in terms of security. In the past few years, the EU has approved vitamin D mushroom raw materials produced by multiple enterprises as new resource foods.

Mushroom ingredients are continuously breaking in a "new dosage type", including gum, chew tablets, foaming tablets, syrup, concentrated drinks, etc., and pink mushroom dosage forms provide more imagination space in the product consumption scenario. This The method is also attracting young consumers' attention to this category. For example, Ganoderma extract has a long application history in traditional medicine in my country. In 2021, the wall -breaking ganoderma spore powder became the raw material for domestic health food filing. At present, there are more than 100 health foods based on this raw material.

There is also a company launched a mushroom coordinating agent product, including 11 kinds of mushroom raw materials such as ganoderma, birch fluff, Herchia mushrooms, mulberry, mushrooms, Cordyceps sinensis, and Yunzhi. After a scientific and reasonable ratio, it has achieved coordination and efficiency Effect. Such products in the form of pupae can be added to beverages, milk, water and other products.

In February this year, Lifeway Food, a US fermented probiotic brand, launched a new adaptive functional mushroom beverage. The core raw materials are 10 activated probiotic culture and oats β-glucan, followed Bacterial ingredients.

In the retail market channel, mushroom coffee is a more representative product. Data show that in 2021, coffee containing mushroom raw materials in the US market increased by 14%.

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