Cover comment | Fire burns are questioned, Zhong Xuegao is trapped in the "illusory myth" that he is weaving

□ Jiang Yanzheng

Recently, a sea -salt -flavored ice cream under the Internet was placed at a room temperature of 31 ° C for nearly 1 hour, and it still did not completely melt. Some netizens even used the lighter to lighten the clock Xue Gao ice cream suspected of burning. In response, the Shanghai Municipal Supervision Bureau responded that "it has been concerned about this", and on the 6th, Zhong Xue made a high post, saying that the added Kara gums were helping to maintain a relatively stable state of milk protein in the ice cream, which meets national standards. And emphasized, "using roasted ice cream, drying ice cream or heating ice cream to judge the quality of ice cream quality is not scientific." (Surging News)

Some enthusiastic netizens found that Zhong Xue Gao was "not hot" and "burning", which really shocked the public. Of course, although such tests are extremely visual and extremely subversive, it is not enough to introduce any conclusions. From the phenomenon to the principle, there is no scientific attribution process in the middle. In this way, Zhong Xuegao has something to say.

Zhong Xue Gao's words specially stated that "the Garcara Globe meets the standards". This defense is "reasonable and found" and has some persuasiveness. Because Carla gel has no toxic and side effects, there is no limit on the amount of national standards. In this regard, Zhong Xuegao's processing process may not have food safety risks, but isn't there a suspicion of "speculation"? Its thick texture is given to a large extent to a large extent, which is different from its "high -quality milk source" and "high -grade raw material" that has always been advocated. It is different.

Some netizens questioned Zhong Xuegao with "the heat cannot be reduced" and "burning". It is not so unreasonable to say that it is better to say that the counterattack of the traffic back. It is noted that Zhong Xuegao has always been extraordinary and self -priced. His perfocent marketing narrative has marketing the high -cold image of "high -person first -class", and is ridiculed by "the behavior of" cheap ice cream "and" the behavior of mass consumption cheap ice cream "... … "Chocolate ice cream is chocolate ice cream, Zhong Xuegao is Zhong Xuegao." These "noble literature" are full of disdain and disdain in the world. Consumers who can't raise their heads by Gao Luxu ice cream must be furious at this moment.

Of course, the quality of the ice cream with roasted ice cream is not scientific, but this kind of boring thinking mode and discourse system, it is difficult to say that it is not the manufacturer's long -term "brainwashing". When ice cream is accustomed to advertising no addition, pure naturalness, and used to the rhythm of the stacking brand story, then whether it is a fans who are convinced or the "passers -by" and "black powder" who are deeply humiliated. Thinking, peace of mind, and patience- "You pressed the head of Amway, I will fight hard." In this process, "I win you and lose" has become a "purpose first". As for the means of means, arguments, etc., they are second.

Ice cream assassins activated the consumer's neurological reflex self -defense system. This subconscious response may not be scientific, but after all, it is real enough. Zhong Xuegao, who is "not hot" and "burning", is a traffic and community, and now it is also trapped in traffic and community. There is no way to get out of trouble, more sincere and respect, less routine and arrogance.

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