Let academic knowledge empower the development of the brand

Brand Exchange | Let academic knowledge empower the brand development

——The exchange with the "Hunan Plan" of the Business School of Central South University to draft the White Paper

Huasheng Online News (Wen Tu/Liu De) On the afternoon of July 5th, the brand Hunan Planning Conference was held in Room 305 of the North Campus Management Building of Central South University. 》 Drafted by the white paper, how to communicate through the aspects of authoritative academic support brand construction, etc., and use more authoritative academic research, Huxiang culture to carry out strategic positioning, innovation and development, brand empowerment, help difficulties, etc. Discuss.

Exchange session site

At the meeting, Li Qin, the secretary -general of the brand Hunan Planning Organizing Committee, reported an overall report on the preparation, resource docking, and plan implementation of the "Brand Hunan Plan". At present, the event focuses on regional public brands, and the development of later activities will be adjusted overall around the "regional brand". We will continue to build a "value effect" of the brand's "value effect" by building a three -dimensional brand communication system, creating online and offline product promotion, deep excavation of regional culture, and empowering the value of products to form brands. From the process of cultivation, development, and molding of the brand, through the official endorsement, credit empowerment, and financial "loan" animal industry, cultural and creative planning, brand promotion, resource docking, etc., the brand encountered the dilemma encountered in the development and growth process.

Zhang Qin, Associate Professor of Business School of Central South University

Zhang Qin, an associate professor at the Business School of Central South University, said at the meeting that the brand Hunan Plan is a forward -looking, innovative and public welfare project. We participated in not only for practical teaching, but also to shoulder the responsibilities and responsibilities of the brand's strong province. Academic research comes from the practice of life. As far as the white paper of the Hunan Plan of the Brand is concerned, we need to clarify the scope of research and research and visit. Reasonable planning content, we will take the "Hunan" Fourteenth Five -Year Plan "as the guidance document; take the brand Hunan planning activities as the practical foundation, through activities and enterprises' research, in -depth understanding of the industry development, establishing academic team research and proposing construction to build construction Sexual measures provide substantial basis and judgment for the development of corporate development, positioning guidance, and further help the government's policies to implement brand development. During the exchange, Zhang Qin put forward his own opinions and suggestions on the content and planning of the White Paper. He also taught and exchanged academic knowledge in related brand construction such as brand awareness, brand quality, brand satisfaction, and brand association.

Mei Renzhong, the person in charge of the brand Hunan plan

Mei Renzhong, the person in charge of the brand Hunan Plan, said that the conversation exchanges were timely and necessary, and it was also very instructive. The development of the current enterprise development was impacted by various market economies, which made many enterprises develop bitterly. In the implementation of this brand Hunan, it is also urgent to empower and support professional theoretical knowledge such as brand preaching, product positioning, whole case planning, and focusing on track, so that the person in charge of the enterprise can realize the value of the brand building, as well as theoretical knowledge right pairs Supporting role of brand development.

Finally, Associate Professor Zhang Qin said that our Central South University is a national key university directly under the Ministry of Education. The Business School of Central South University adheres to the mission of "the essence of integrity, creating business and new knowledge, cultivating a thick and trustworthy, and daring to be the first business elite" as a brand. In the academic support unit of Hunan Plan, our team will fully support the implementation of the brand Hunan plan. The implementation of subsequent brand Hunan plan activities will provide professional guidance of professional brand development and construction, helping the brand's strong province.

Member of the brand Hunan Planning Organizing Committee and Associate Professor Zhang Qin (fourth from left) took a group photo

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