The price "assassin" caused consumers to be dissatisfied with the new regulations to implement clearly clearly

In the past few days, the word "ice cream assassin" frequently appeared on the hot search, and picked up a seemingly ordinary ice cream, but at the time of checkout, it would make people sigh that the wallet was "stabbed." The unknown price of the ice cream is the "assassin", and the dissatisfaction of consumers is more from the lack of significantly the price of the product.

Today, the reporter learned from the Chengdu Market Supervision Bureau that starting from July 1, 2022, the "Optical Signing Price and Price Fraud" (hereinafter referred to as the "Regulations") issued by the State Administration of Market Supervision (hereinafter referred to as the "Regulations"), the "Regulations" clearly clear The operator should make a clear price in a significant way to clearly indicate the goods or services corresponding to the price.

New price rules policy changes and highlights

"With the development of economic and social, the original two rules involving price supervision and law enforcement have been difficult to meet the current regulatory law enforcement requirements. Especially in the field of digital economy, the operator's price and price fraud behavior is very large with the offline economy. Different, the form of expression is more complicated, showing many new features. "The relevant person in charge of the competition department of the bureau introduced the background and main changes of the new" Regulations "to the reporter.

First of all, the new "Regulations" greatly cut off the lag and inconsistent terms of the original two regulations, supplemented and improved the provisions of the operator's price behavior, and especially increased the regulations on the price behavior of online transaction operators.

Price fraud is a relatively prominent issue in price illegal acts, and seriously infringes the legitimate rights and interests of consumers and other operators. In response to the issues of scattered, complicated, and lagging on price fraud in the original "Regulations on the Forbidden Fraud", the new "Regulations" further condensed the rules of price fraud, making price fraud determination more scientific and reasonable.

At the same time, the new "Regulations" is wide and strict, insisting on the penalty, and according to the specific circumstances, the exemption clause should be set up for acts that should not be identified as price fraud. At the same time, it is clear that the situation of light, reducing or not punishing can be reflected in the principle of comparable punishment and the combination of punishment and education.

How to determine the "clear price"?

What is "clear price"? Article 7 of the new "Provisions" stipulates that the sales of the goods of the operator shall marked the product name, price and valuation unit of the product, and the service shall be marked with the service items, service content and price, or pricing method.

With the rapid development of various business models, consumers have gradually accepted a variety of personalized pricing methods such as tag, model display, and electronic screens. Therefore, the new "Regulations" canceled the price signing and supervision system.

"Except for laws, regulations, and regulations, as long as the price of the code is true, accurate, the signing of the goods, the obvious signs, and the obedient method of the operator can be ensured." There is no need to implement a strict clear -bid price that can be determined by negotiating and bidding.

"The price marking cannot be simply understood as only the price." The person in charge said that the operator should also mark other information closely related to the price, minimize the asymmetry of the information as much as possible, and enable consumers and other operators to correspond to the price corresponding to the price. The value of goods or services has a clearer understanding, reducing the occurrence of price fraud.

Seven typical behaviors of "price fraud"

The new "Regulations" lists seven typical price fraud behavior:

First, the price of goods and services is priced for government pricing or government guidance;

The second is to trick consumers or other operators at low prices and settlement at high prices;

The third is to sell products or provide services through false discounts, reduced prices or price comparisons;

Fourth, when selling goods or providing services, use deceitful, misleading languages, text, numbers, pictures, or videos and other price information;

Fifth, no justified reasons to refuse to perform or do not fully fulfill the price commitment;

Six, not marked or significantly weakened the price conditions that are not good for consumers or other operators, to trick consumers or other operators to trade with them;

Seventh, when the price of points, gift vouchers, exchange coupons, vouchers, etc., refuse to discount the price at the agreed.

"A restaurant claims to be sold at a discount of 20 %, but when the consumer checks out, it is told that the minimum consumption standards" can enjoy the 20 % discount. " Or significantly weaken the price conditions that are not good for consumers, so as to achieve the purpose of deceiving consumers to trade with them, which is a price fraud prohibited by the new "Regulations".

Article 21 of the new "Regulations" also stipulates that it is not a three types of situations that are not price fraud, including evidence that the operator has evidence to prove that there is no subjective intentional and actual transaction price that can make consumers or other operators who trades with them get greater greater. After the price discount and transaction settlement, the actual discount, the price reduction rate is incomplete, but it is in line with the trading habits such as zero collection.

In addition, the reporter learned that in the second half of this year, the city's market supervision department will combine the 2022 "Iron Fist" operation to further standardize operators' clear prices. By carrying out social propaganda to further enhance the awareness of the integrity operation of market entities, and effectively maintain market prices order. At the same time, consumers remind consumers that if the goods or services provided do not have a "clear price", the price is inconsistent with the label, or the operator has suspected price fraud, it can call 12345 to make a complaint.

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