Top ten expansion needs see Qingdao | New business formats, let Qingdao start the "evolution" journey

New Yellow River Reporter: Chen Yuanhao

In 2022, consumption has become a fashion business card in Qingdao.

The continuous upgrading of commercial layout, the emergence of emerging consumer formats, the "first store, first card, first show, starting" economy that has gathered popularity comes, coupled with the policy and brand strategy of Qingdao City, driving consumer carriages to keep moving forward. , Towards the city vision of "the capital of vibrant ocean, wonderful and pleasant city", accelerate the running.

New Yellow River reporter learned that since 2022, China's consumer market has overall resumed development. In the first quarter, the total retail sales of consumer goods in the country was 10.9 trillion yuan, an increase of 3.3%year -on -year; the contribution rate of the final consumption expenditure to economic growth reached 69.4%, which is still the first driving force for China's economic growth.

In 2021, the total retail sales of consumer goods in Qingdao was 597.54 billion yuan, an increase of 14.8%year -on -year. In the first quarter of 2022, Qingdao achieved a total retail sales of social consumer goods 125.26 billion yuan, an increase of 3.9%year -on -year; from January to May, the online retail sales of 70.67 billion yuan, a year -on -year increase of 28.6%. The "dazzling" transcript in the epidemic situation makes any new consumer brand ignore.

Urban update brings "new opportunities" to consumption

In April 2022, the 13th Party Congress report of Qingdao City proposed that "the implementation of urban renewal and urban construction three years of tackling operations, and continuously improved the level of livable and available, and the level of tourism. The development and construction of low -efficiency areas (parks), renovation and construction of old cities and old villages, municipal facilities construction, transportation infrastructure construction, subway construction and development and construction along the subway, parking facilities construction, and park city construction are only included in 2022 There are 974 projects, with a total investment of 145.9 billion yuan.

Qingdao's three -year tackling operations that are vigorously implemented in Qingdao have also brought rare development opportunities to the rapid growth of new consumption. Taking the ancient building cluster of the "Liyuan" of Yinyu Lane, Qingdao Zhongshan Road, as an example, while retaining the historical and cultural style of the old city, the formats such as "old buildings + new consumption" and "original scene + new experience" are constantly enriched, attracting young People scrambled to "check in" and brought new opportunities for development of Qingdao.

At the "2022 New Corporate New Consumption and New Cities" conference, Wang Zhigang, deputy director of the Qingdao Municipal Bureau of Commerce, said that Qingdao is accelerating the construction of the "Belt and Four Districts" development layout, creating a new carrier for consumption upgrades and a new highland for consumption. The history, humanities, nature, and commercial resources of the five districts of the south of the city and the north are rich in the transformation of Zhongshan Road, Taitung Pedestrian Street, Dongli District, Zhangcunhe District, Yuanliying Airport and other areas, respectively. Potential, increase investment opportunities.

Qingdao Old City District Yilian

The first store economy, cultivation of "new hotspots" consumption

At the end of April 2022, Qingdao's first store Vientiane City's Luoxi River pastry opened. After the opening of the store, there are often more than ten meters of long lines, so that it will soon be promoted to a new "punching place". In Haitian Mall, there are also many first shops such as sycamores and white fluffs.

"The first store economy can bring more popularity to the mall, such as the highly popular Katsuya Bookstore and the Sony direct store, all of which will open the first store in Shandong, hoping to bring a richer consumer experience to consumers." Haitian Mall General Generally Manager Fujiko Erlang has previously introduced.

The "Emerging Consumption Expansion Action Plan for Emerging Consumption Expansion 2022" issued by Shandong Province clearly requires the development of emerging consumption by accelerating the development of live broadcast e -commerce, strengthening the first economy, and supporting the development of new retail formats. In the "Top Ten Expansion Requirements for the 2022 Action Plan", it is also clearly stated that the requirements of "strengthening the first store for the first store and promoting the application of new formats, new models, and new scenarios".

The first store economy has already become a highlight of the prosperous business of Qingdao's seaside city. Qingdao's business system has continuously strengthened innovation, vigorously developed the "four economies", and promoted "regional first stores, industry first cards, brand first shows, and new products", forming new experience consumption scenarios, immersive commercial formats, improving consumption supply supply supply supply supply, improving consumption supply supply supply supply supply, improving consumption supply supply supply supply Quality helps to create a new engine of fashion consumption. As of now, more than 230 first -store projects have been attracted.

Qingdao Haitian Mall Mall

Benefiting from the people to drive the citizens' enthusiasm for consumption

On May 20th, Qingdao officially launched the "Consumption" consumer coupon issuance activities in 2022. In accordance with the principles of "government support and corporate benefits", organize business enterprises, manufacturing enterprises, and platform enterprises to jointly launch the theme consumer activities of "Yishui Qingdao Hi Enjoy Life". During the event, Qingdao will distribute home appliances, cars, retail, catering, beer festivals, and online platform consumer vouchers, including home appliances, cars, retail, restaurants, catering, beer festivals, and more than 3 million consumer coupons, covering more than 3,000 shopping malls, supermarkets and supermarkets and supermarkets and supermarkets and supermarkets and supermarkets and supermarkets and supermarkets and supermarkets. Stores.

On May 21, the first batch of 25,500 household appliances consumer coupons were received within 1 hour after the issuance of the house was issued. Up to now, Qingdao's home appliance consumption has exceeded 700 million yuan, consumer coupons have directly drove home appliance consumption of 100 million yuan, and fiscal consumption coefficients are 28 times. According to statistics, sales companies such as Haier and Hisense increased by 110%and 111%month -on -month. Lisai and Gome and other home appliance sales companies have increased by 110%and 35%month -on -month. Catering consumer coupons sold 56,000 copies in 22 days, directly driving 8.6 million yuan. The effect of car consumer vouchers is obvious, and the sales of automobiles have reached 16,000, of which about 3,600 new energy vehicles have been reached.

At the same time, Qingdao City has launched online and offline promotional activities such as "2022 Qingdao Huimin Consumption Month", "Gourmet Grass Conference", "SCO National Characteristics E -commerce Live and Qingdao · Shanghe Demonstration Zone" On the basis of the Spring Festival, May Day, June 1st, actively launch promotions and purchase, better meet the diverse consumption needs of citizens' shopping, food, tourism, and further release consumer potential and drive consumption growth. During this period, the 10 key business enterprises achieved sales of 220 million yuan, an increase of 11.3%year -on -year. Brand strategy, brighten the "Manufacturing of Qingdao" business card

On June 25th, Qingdao set up July 17 every year as "Qingdao Brand Day". At this point, Qingdao has become the first city in the country to set up "Brand Day". The brand strategy rises to unprecedented height in Qingdao. The "Five Golden Flowers" represented by Haier, Hisense, Tsingtao, Double Star, and Akoma, which forms a well -known "Qingdao phenomenon", has achieved the reputation of Qingdao's "brand capital".

After more than 30 years of cultivation, Qingdao has 2 Fortune 500 companies in the world, 68 Chinese brand -name products, 700 famous brand products in Shandong Province, 123 well -known trademarks in China, 19 Chinese old names, and 6 national geographical indications protection products. Route the forefront of similar cities across the country.

According to Sheng Binjie, the director of the Standing Committee of the Qingdao People's Congress, the Qingdao brand day reflects Qingdao's respect of the brand, respect for enterprises and entrepreneurs. Its settlement is to give play to the government's "tangible hands". By providing better public services such as institutions, policies, theories, and media, it will help enterprises to enhance innovation and development strength and market development capabilities, and to achieve common growth with cities -this is also " 717 The core connotation of benefiting enterprises together.

"Establishing 'Qingdao Brand Day'" shows Qingdao's determination to pay attention to brand cultivation and support brand development. It will further brighten the "Qingdao manufacturing 'business card, enhance the popularity and reputation of the city, stimulate enterprises to innovate and create vitality, accelerate the creation of full -chain innovation and entrepreneurship Ecology, promote 'cities and brands to grow together. "Sheng Binjie said.

Edit: Weekend

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