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On June 23, Baoding, with a total investment of 2.15 billion yuan, unveiled the first central kitchen prefabricated vegetable industry park in Gaobo Store. Relying on the location advantage of the 1 -hour fresh agricultural product logistics circle around Beijing and Tianjin, the "big rear" of Beijing prefabricated dishes will be built here.

This is another major actions of the city's prefabricated vegetable industry after the establishment of the central kitchen pre -production industry alliance in Baoding City in March this year, and it is also a new signal for the development of the prefabricated vegetable industry in our province.

On June 22, Yueji joined hands and was full of Baoding -20122 Guangdong pre -made dishes and litchi entered the Beijing -Tianjin -Hebei (Baoding) and Baoding high -quality agricultural products to enter the event site of the Greater Bay Area. Photo by Zhang Meng

Under multiple factors such as the impact of the epidemic and changes in consumption methods, the prefabricated dishes are becoming the "new favorite" of a small dining table, and the market demand has grown rapidly. Although prefabricated dishes are only small incisions of the industry's division of labor, it is the value of the integration of three industries, and it is also considered to be a new track for the industry to seek "second growth curve".

Nowadays, all provinces have seized the opportunity of the development of the prefabricated vegetable industry. Is there any action in Hebei enterprises? What is the advantage of Hebei? What shortcomings do you need to make up?

Hebei Enterprise Entering the prefabricated dishes

On June 26, the well -known restaurant chain brand in Hebei, Yu Township, was officially signed to settle in Shijiazhuang Luquan Green Food Industry Base.

In the investment of more than 300 million yuan this time, in addition to increasing the existing catering business, the hot mother -in -law in Yuxiang pays attention to the hottest prefabricated vegetable industry in the current currently, and will focus on building a prefabricated vegetable processing plant. Essence

Guyan pre -production production line of Shijiazhuang Huikang Food Co., Ltd.. Meishan Shan's picture

Coincidentally, recently, the provincial restaurant cooking and catering industry association issued a notice on the establishment of a pre -production professional committee.

Yu Jing, executive vice president of the association, introduced that the pre -production committee will be established in mid -July. "At present, there are more than 30 dining companies registered, and it is expected to continue to increase."

At the same time, some food companies in our province have also stepped up the layout in the prefabricated field. With more and more catering companies in the province's entry, the development of prefabricated vegetables in Hebei is expected to usher in climax.

In fact, prefabricated dishes are not new in the mature catering circle.

"The current wedding banquets are usually about half of the dishes." Yu Jing introduced that many dishes such as Sixi Maruko and Crispy meat that everyone are familiar with. The prototype. Then with the solution of a series of technical problems such as frozen, freshness, and transportation, the scope of prefabrication has been further expanded. Around 2013, part of the central kitchen of the B -end (merchant) began to appear, mainly to distribute pre -products and semi -finished products for major catering companies. Now, freezing pre -production for B -end has basically become the mainstream choice of scale -level catering companies.

However, this time it promoted the "wind" on the prefabricated vegetable station, but it represents the C -end (personal consumption end) of the hundreds of millions of family tables.

"In the first quarter of 2022, we realized revenue growth by 30%. Our prefabricated vegetable products led the same sales in Tmall and JD.com for three consecutive years." Li Yongxin, general manager of Shijiazhuang Huikang Food Company, said.

Two years ago, when he told reporters that "the online sales of C -terminal purchasing power increased by 30%year -on -year", they were still uncertain when they were excited. Two years later, Wynng maintained a high -speed growth.

"This is what we did not expect before." Li Yongxin said that according to the original idea, the C -end customers of the prefabricated dishes are mainly young people who have almost no experience and habit of cooking and habits in the context of consumption upgrades. The main force of rice still takes time.

The 2022 China Prefabrication Industry Conference and Exhibition opened in Fuzhou. On December 2nd, the exhibitors showed a plate of fast -cooked dishes at the 2021 China Prefabricated Cuisine Industry Conference and exhibition site. Xinhua News Agency reporter Wei Peiquan

But unexpectedly, prefabricated dishes ushered in "spring" in the past two years. Data show that in March this year, the growth of prefabricated dishes in the country exceeded 100%year -on -year. The current market size of my country's prefabricated vegetable industry is about 200 billion yuan. The analysis of the "China Chain Catering Industry Report 2021" jointly released by the China Chain Management Association and Huaxing Capital pointed out that the industry scale is expected to increase to about 600 billion yuan by 2025.

Some experts have analyzed that the current proportion of sales in the prefabricated vegetable market in B -end and C -end is about 8: 2. Although the B -end sales are the main sales, the current sales volume, the C terminal represents the future. With the further expansion of the C -end market, the proportion of sales in the future may continue to be adjusted.

However, some people are worried about whether the prefabricated dishes are short -term air outlet or long -term track?

"The popularity of the C -end pre -made dishes is not much different from the hot takeaway. It is a new form of catering consumption that appears with the changes in people's lifestyle in the context of consumption upgrades." The prefabricated dishes are really the dining table of ordinary people on the ground, changing people's eating habits. This is the most critical factor that determines that the prefabricated track has a certain growth in the future.

Unparalleled advantages

Recently, NCBD (Mealing Treasure), a dining big data research and evaluation agency, released the "2022Q1 China Prefabrication Industry Index Provincial Provincial List". Hebei ranked 6th, and the top five were Guangdong, Shandong, Fujian, Jiangsu, and Henan.

From the perspective of the position, Hebei is not bad, but from the perspective of many practitioners and experts, Hebei still has a lot of room for improvement.

"Last year we started making prefabricated dishes, and this year we continue to expand production capacity. Adjacent to the Beijing -Tianjin market, there is the advantage of peppers and seasonings. This is the 'bottom of our development of prefabricated dishes." On June 17, Hebei Yuxiang Xiangxiang Zhang Yongjun, deputy general manager of Fang Food Company, told reporters. On December 2, 2021, at the 2021 China Prefabrication Industry Conference and exhibition site, a buyer walked through the frozen prefabricated vegetable ingredients frozen cabinet. Xinhua News Agency reporter Wei Peiquan

Yuxiangfang is located in the largest pepper products distribution center in northern China. The company produces about 15,000 tons of pepper products and seasonings each year, and has a long -term cooperative relationship with many well -known hot pot catering companies in China.

"In August, we covered a new 5,000 -square -meter prefabricated vegetable new plant." Zhang Yongjun said that with the advantages of pepper production and Sichuan flavor seasoning, Yuxiangfang began to get involved in prefabricated dishes. Seven or eight fresh prefabricated dishes such as fish fragrant shredded pork and Gongbao chicken, and the next step will be developed to expand the Beijing -Tianjin market. "Now the products of frozen prefabricated dishes have not come out, but we are already connected with Beijing -Tianjin -Hebei large supermarkets."

Yu Xiangfang's "confidence" shows the advantages of the prefabricated vegetable industry in Hebei from a certain side.

"Whether it is ingredients, industrial foundations, transportation advantages or market capacity, Hebei has an unparalleled advantage." Wang Xianghong, an expert in the vegetable industry system of our province and a professor at the School of Food Science and Technology of Hebei Agricultural University in our province.

In terms of ingredients, the production of vegetables in Hebei Province is among the top in the country. The Beijing -Tianjin market Hebei cuisine share is the first. It is one of the few provinces that can supply sufficient fresh vegetables all year round and four seasons in the country. Specialized agricultural products, such as Wangdu, Jize Chili, Yongqing Carrot, Gu'an Tomato, Zunhua, Pingquan's shiitake mushrooms, Changli potato, Zhangjiakou mushrooms and so on.

Not only is vegetables and landforms with complete landforms, it has bred poultry, animals, mountains and sea flavors and various main grains.

The total grain output of Hebei has continued to stabilize more than 70 billion kilograms, and the output of meat and eggs ranks among the top 6 in the country. It is an important "rice bag", "vegetable basket", "meat case", "orchard" and "seed library" in the country.

The prefabricated vegetable industry is connected to the field and a consumer dining table. On the one hand, its development requires sufficient supply of raw materials for agricultural and sideline products. On the other hand, as a new industry born in the background of consumption upgrade, the prefabricated consumer market is more oriented to large and medium -sized cities.

"In this regard, the geographical location of Beijing -Tianjin is our biggest advantage." Wang Xianghong believes that the location advantage surrounding Beijing -Tianjin can bring a broad consumer market to Hebei prefabricated dishes. Hebei Agricultural Products Cold Chain Logistics System, especially the cold chain logistics system of Beijing -Tianjin, is accelerating. The mature cold chain logistics system has also made the development of the prefabricated vegetable industry in Hebei.

From the perspective of Zhao Xinguo, general manager of Hebei Lven'er Dining Service Company, Hebei's unique and profound food culture is also the advantage of the development of the prefabricated vegetable industry in Hebei. "In Hebei, there is a palace cuisine with Whenever Windshan Worders, with unique Jixong coastal cuisine, and the Hebei Central South cuisine and Zhili government cuisine on the vast North China Plain."

Zhao Xinguo said that due to the vast across my country and the difference in taste, coupled with the restrictions of prefabricated dishes and preparation of freshness and logistics and transportation radius, from the perspective of the current domestic pre -production industry, regional and regionalization are still an important feature of prefabricated dishes. "Guangdong The prefabricated dishes are the focus of Cantonese cuisine, and Shandong prefabricated dishes are the main Lu cuisine. 'Hebei flavor' is also the basis and deepest source of inspiration for the development of the prefabricated dishes in Hebei. "

Urgently need to coordinate

If it is said that the outbreak of prefabricated dishes on the C -end is "Tianshi". Hebei's complete agricultural industry system, the location advantage of Beijing -Tianjin and the deep food culture are "geographical", then the development of the prefabricated vegetable industry is also inseparable from "people And "-The government's strong support and cultivation of intention.

On June 22, in order to promote the rapid development of Guangdong and Baoding's prefabricated vegetable industry, Guangdong and Hebei joined hands and love Baoding -20122 Guangdong prefabricated dishes and litchi entered Beijing -Tianjin -Hebei (Baoding), Baoding high -quality agricultural products entered the Greater Bay Area event. Beginning.

On June 23, the central kitchen pre -production industry park in Baoding City, located in Gaobo Store was officially unveiled, and aims to be built into the "big rear" of Beijing prefabricated dishes.

Following the establishment of the central kitchen pre -production industry alliance in Baoding City in March, the city has frequently deployed the major actions of the prefabricated vegetable industry, and it has also released many positive signals for the development of the prefabricated vegetable industry in our province.

In fact, since this year, all parts of the country are accelerating the pre -production industry.

On December 2, 2021, at the 2021 China Prefabrication Industry Conference and exhibition site, buyers selected the packaging aluminum foil lunch box for prefabricated dishes. Xinhua News Agency reporter Wei Peiquan

In February, Shandong Province established the first provincial prefabricated vegetable industry organization in Shandong prefabricated vegetable industry alliance. At present, the prefabricated vegetable industry in Weifang, Yantai, Qingdao, Zibo, Weihai, Linyi, Texas and other places has been taken shape.

In March, Guangdong launched the "Top Ten Measures for Accelerating the High -quality Development of the Guangdong's prefabricated vegetable industry", and proposed to strive to build a prefabricated industry chain research and development platform with national and even global influence within 3 years. Influential prefabricated dishes and single champion companies.

Native

Not only that, but also the local gaze has aimed at the standards and standardization of the emerging industry of prefabricated dishes. Shandong Province issued the "Guidelines for the Implementation of Prefabricated Dishes" group standards; the Jiangsu Provincial Consumer Protection Committee drafted the "prefabricated dishes quality evaluation specification" group standard ...

The successive establishment of alliances and the continuous introduction of standards marked the entry of the competition in the prefabricated vegetable industry into the organizational, systematic, and standardized management track.

"From the existing technical and consumer concepts, we have to admit that prefabricated dishes are really coming. At this time, can the entire industry in Hebei be able to take over?" It is said that at present, the prefabricated vegetable industry is still in the early stage of development, and the head enterprises have not yet appeared, and many enlisted people are still in the exploration stage. In this case, the blessing and empowerment of regional business cards to corporate brands is particularly critical. "Just like Liuzhou's sacral powder, as long as it is a snail powder produced by Liuzhou, consumers naturally look at it."

During the interview, Li Yongxin also expressed the expectations of hoping to hope that Hebei would set up a prefabricated vegetable industry alliance or association as soon as possible. "If we have our own alliances or standards, it is equivalent to having an official endorsement; if we can participate in the standard formulation, the brand value will naturally not be able to speak the same day."

Li Yongxin introduced that there are still many pain points in the prefabricated vegetable industry. For example, the recognition and acceptance of prefabricated dishes need to be further improved; there are many enrollment in the prefabricated vegetable industry. , Cai R & D, innovative and large -scale issues, "These are difficult for enterprises to solve, and require higher levels of coordination."

As the president of the pre -production industry alliance in Baoding City, Zhao Xinguo just ended a trip to Guangdong's prefabricated vegetable industry. "After a trip, the biggest feeling is that people's industrial division of labor is very detailed, and the enterprise is also holding a group."

For example, for example, Chaozhou focuses on Chaoshan cuisine, Shunde's main fishing, Zhaoqing's main crayfish ... In their alliance, it is as large as regional characteristics, as small as a chain. Doing aquatic seafood and who made fruits and vegetables have all considerations. Related companies have found their own positioning on the entire industrial chain, and everyone has benefited.

Zhao Xinguo believes that the blowout industry has caused homogeneous competition to varying degrees. In this situation, the high -quality development of the prefabricated vegetable industry in Hebei requires relevant departments to consider through the market and strengthen the guidance of relevant enterprises in the region. Establish a collaborative industrial chain model. Enterprises should also find their own positions in the industrial chain in combination with their own advantages, rather than all product manufacturing of the terminal.

"To make the prefabricated vegetable industry in our province, supporting enterprises should be equal to the supporting industry." Geng Wei introduced that focusing on the development of the prefabricated vegetable industry, the provincial restaurant cooking and catering industry association plans to organize the prefabricated vegetable professional committee. The prefabricated vegetable competition in the province also introduced the relevant standards of the prefabricated vegetable industry in the name of the association.

However, compared with the limitation of the power of industry associations, Geng Wei also called on the relevant government departments to find out the "home bottom" of the development of the prefabricated vegetable industry as soon as possible, actively build a platform to help relevant companies in Hebei seize the industry opportunities, and the Nuggets "No. 1 The second growth curve "" to achieve high -quality development.

Reporter observation ｜ "Hebei flavor" looks forward to technical support

"Luo Fei Fish was originally 4 yuan per catty. Now after rough processing, with pineapple and pineapple, a grilled fish sells 40 yuan. How high is the added value? The key is that through this fish, they once again put the local area once the local area once again put the local area. The slow -selling pineapple industry is driven. "

On June 16th, the explosive item of Guangdong's prefabricated dishes -pineapple grilled fish, Zhao Xinguo, general manager of Hebei Lvener Dining Service Company, said more and more excitement. "This dish is innovative. The problem of 'selling difficult "is solved."

Prefabricated dishes are considered to promote the high -quality development of the high -quality development of modern agriculture and food industry clusters.

The success of pineapple grilled fish let us see that as long as the appropriate dishes are designed, prefabricated dishes can not only bring rich profits to the enterprise, but also a "hard dish" that helps rural revitalization.

Similarly, similar cases are also telling that in terms of dishes, prefabricated vegetable companies must also fully consider how to combine the distribution of local specialty ingredients and breeding, and production scale. From the level of regional development, doing this well can promote the deep integration of the three industries and promote the upgrading of the agricultural industry. From the perspective of corporate development, the development of dishes is based on the characteristics of local agriculture, which can not only bring the dishes to the local characteristics, but also "local materials" can also reduce multiple costs for enterprises, which can be described as more.

The 2022 China Prefabrication Industry Conference and Exhibition opened in Fuzhou. On December 2nd, the exhibitors (left) introduced the buyer to the fast -cooked vegetable Buddha jumping the wall. Xinhua News Agency reporter Wei Peiquan

Prefabricated dishes are essentially a standardized industrial product. It is not just the duplicate of traditional cooking experience. Especially in China, the cooking culture has a long history, and the flavor of different dishes and different dishes is very different. Whether prefabricated dishes can really enter ordinary people's homes. The dishes flavor.

Therefore, in addition to the research and development of dishes, it involves fresh -keeping, freezing, recovery, and technology research and development of various dimensions such as refrigerated temperature, storage environment, heating methods, and packaging materials, which is also indispensable for the high -quality development of the prefabricated vegetable industry. However, during the interview, the reporter found that under the circumstances that they were completely fighting, the R & D cycle and trial error cycle were also very long.

Li Yongxin, the general manager of Shijiazhuang Huikang Food Company, mentioned to reporters that none of the prefabricated production lines of Wynng can be used directly. All of them were designed by the company based on the production process of specific dishes. "How to lay out the layout of the production line is only known and unreasonable, and even many of our mature production lines must be adjusted continuously during use."

"Not only the high trial and error cost, but for many small and medium -sized enterprises, it is also unrealistic to establish its own R & D team and carry out high -cost R & D investment." Wang Xianghong, a professor at the School of Food and Technology, Hebei Agricultural University, said that in this case, it is recommended that these are recommended Enterprises actively seek cooperation with colleges and research institutes.

However, she pointed out that to promote the overall development of the prefabricated vegetable industry in a region, it not only requires enterprises to strengthen scientific research, but also build a technical exchange platform for relevant departments, and integrate the forces of all parties to study some common basic technologies involved in the development of the industry.

In this regard, Guangdong has begun to act. At the end of 2021, Guangdong released 18 key technical achievements such as the "Cantonese -style special -flavored water product prefabrication processing key technologies" at the prefabricated vegetable industry development conference in the province. Not long ago, Guangdong Province issued the "Ten Measures for Accelerating the High -quality Development of the Prefabricated Cuisine Industry in Guangdong" mentioned that it is necessary to rely on provincial modern agricultural industrial parks, industrial industrial parks and agricultural science and technology parks to focus on the basic research of prefabricated dishes, establish prefabricated dishes Raw materials and recipe databases, develop prefabricated vegetable raw materials semi -finished product processing and storage technology.

Only when the flavor is deeply authentic can it become the normal consumption of the dining table. We look forward to the work of the government, enterprises, and research institutes, with the blessing of research and development innovation, with a prefabricated dish with a strong "Hebei flavor", which can move towards more family small dining tables.

Text/Hebei Daily reporter Zhou Congcong

Source: Hebei Daily

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