This is Shandong | Qingdao: "Three Drives" and walking

Author:Yiyuan Rong Media Time:2022.07.06

Expanding demand is the main means to drive economic growth.

On May 15th, the issues of key tasks in Shandong 16 cities in 2022 were announced. Promote the implementation of 416 city -level key projects; introduce the expansion of domestic demand to boost the consumption action plan, and the total retail sales of social consumer goods increased by about 7%; cultivated new formats and new foreign trade formats, and more than 1,000 new foreign trade performance enterprises ... This is Qingdao's comprehensive implementation of provincial expansion of provincial expansion The promise written by the "Top Ten Actions".

One promise is very important. At present, the triple pressure facing my country's economic development is the first place in demand shrinkage, the overall market environment is tightening, consumption and investment recovery are slow, and effective demand is insufficient. How to expand needs? Looking back at Qingdao's commitment, it is to drive the "three driving carriages", that is, investment, consumption and import and export.

Enlargement of investment multiplication effects

Investment has the multiplication effect, which is the "key move" of steady growth, and the project construction is the top priority.

In the first quarter of this year, the investment in fixed assets of Qingdao increased by 6.8%year -on -year, and 200 key construction projects started construction of 169, accounting for 84.5%of the total number of projects. The actual investment was 22.699 billion yuan, an increase of 29 percentage points from the same period last year. Essence

While promoting the effectiveness of the construction of large projects, Qingdao also strives to improve the construction of information infrastructure to promote digital empowerment to increase efficiency: take the lead in completing the Gigabit city indicators in the province, and be approved to set up a national Internet backbone direct connection point. 10,000 newly built and opened 5G base stations, with a total of more than 20,000, ranking first in the province; a total of 52 smart factories, 146 digital workshops, and 350 automated production lines in key industries. 1,000 enterprises have implemented network -oriented and intelligent transformation, and 3 seats are exclusively in China.

Infrastructure "Seven Networks" construction operation is the first project of the "Top Ten Demand Demand" operations. The comprehensive three -dimensional transportation network construction action plan is ranked first in the "Seven Nets". The table, the high -speed rail project from Laixi to Rongcheng is one of them.

At 0:10 on June 9th, with the command of the general commander at the construction site, the Lai Rong high -speed rail cross -green -rail transition "T" structure began to rotate slowly in a clockwise direction, which lasted 30 minutes. The successful completion of the 22.5 degree turntable means that the key control project of the Lairong high -speed rail is successful.

The Lai Rong high -speed railway is an extension of the Qingyin High -speed Railway channel to the Shandong Peninsula area, and it is the main channel for foreign passenger exchanges in the Jiaodong Peninsula area. The total length of the line is 192 kilometers, with a total investment of 29.7 billion yuan. After the project is completed, it will further improve the regional railway network layout, solve the disadvantage of the end of the integrated transportation network of the Jiaodong Peninsula, and build a peninsula for 1 hour, 2 hours in the province, and 4 hours of Beijing high -quality transportation circle.

In addition, in terms of new infrastructure construction, since this year, Qingdao has established a key project library of new infrastructure, incorporating 125 projects with a total investment of 442 billion yuan. More than 22,000 5G base stations were completed and opened. The national Internet backbone direct connection point is completed and opened. Build 12 commercial large and medium -sized data centers and 30 edge computing data centers. China Mobile (Shandong Qingdao) Data Center, China Telecom Cloud Base and other projects started construction.

In February of this year, Qingdao launched three years of tackling campaign in time and urban construction in a timely manner, focusing on eight aspects of historical urban protection renewal, key low -efficiency area (park) development and construction, and the reconstruction and construction of old cities and old villages. Investment campaign.

The effect of urban renewal investment has been initially emerged, and the "net redization" of the old city is empirical.

The protection and update of Qingdao History City Focus on the core area of ​​the 2 square kilometers of Zhongshan Road and the surrounding areas and 4 sporadic areas. A total of about 1.71 million square meters of construction projects have been carried out. Scenes, build a historical city with the characteristics of gathering Qingdao and the vitality of business and trade.

"Continue to promote the protection and utilization of historical buildings and traditional style buildings, improve urban functions, enhance the environment of historical districts, reunite the popularity of historical urban areas, and create characteristic blocks and '5A -level scenic spots' with historical and cultural style and vitality and fashion elements." This is The deputy director of the Qingdao Historical Urban District Protection and Renewal Headquarters, Chen Weihua, a member of the Party Group of the Housing and Urban -Rural Development Bureau of Housing and Urban -Rural Development.

Today, the update projects such as Guangxingli, Shangjieli · Yinyu Lane and other cities have been completed and opened one after another. They can be seen everywhere wearing fashionable youths and net red bloggers. Appearance; the newly introduced restaurants, bookstores, art galleries and other new formats are like weaving, and the old town is "alive".

Long -term combination to boost consumption

Consumption is the ultimate demand. It has a long -lasting force for the economy and is also an important position for expanding demand.

In the first quarter of this year, the total retail sales of consumer goods in Qingdao was 125.26 billion yuan, an increase of 3.9%year -on -year, which was 0.6 percentage points higher than the country.

During the long holiday of the Dragon Boat Festival this year, "grabbing" has become the new daily life of Qingdao citizens. Qingdao City ’s co -ordination of 267 million yuan in funds from all walks of life, carried out the“ Eyes Huiqingdao · Hi Enjoy Life ”activities, and distributed 3 million consumer coupons such as retail, catering, cultural tourism, home appliances, and cars. Started in batches from the Dragon Boat Festival, the intensity is the largest in the province.

The first batch of 25,500 household appliances issued on May 21 was snatched in less than 1 hour; in just 5 days, the consumer coupon directly pulled the home appliances to consume more than 10 million yuan, and the consumer driving coefficient reached 13 times. Among them, Haier, Hisense, Australia and other key home appliance manufacturing companies sold more than 72 million yuan, an increase of 145%month -on -month. Growing 134%. However, the issuance of consumer vouchers is a "short -term" operation after all, and cannot be used as a long -term action. To promote consumption, it is still necessary to fall into the "long line" -the cultivation of new formats and the continuous satisfaction of new demand. In early 2022, Qingdao launched the "Five New Actions" to expand effective demand, which mentioned "new consumption upgrade" and "new business growth", that is, to seize the supply of consumption.

On June 26, Tsingtao Beer · Time Coast Craft Beer Garden officially opened the door. This world's first -scale and most complete immersive beer consumer life experience center was invested by Qingdao Beer Group to invest 300 million yuan in development and construction. In this 30 -acre fashion park, the six major fashion formats including craft workshops, beer theme resorts, and whiskey clubs are gathered. The combination of craft beer with fashion and cultural tourism has created a new consumption model Essence

Nearly 100 meters of landscape coast, dining table above the winery, one -stop experience of 8 major series of special crafts with different flavors, direct production lines of wine heads, and exquisite dishes full of beer elements ... Tsingtao Beer uses a bottle of beer to create a new consumer ecosystem, extending and integrating the real economy industry chain from the manufacturing industry to the service industry, and continuously meets, leads and excavate consumers' high -end, personalized, and scenarios.

"Cast beer garden is a Tsingtao Beer embraced consumers. It is an attempt to continuously develop new formats and new scenes. It is an exploration of advanced manufacturing and modern service industries." He Yong said.

As of now, Qingdao has attracted more than 200 domestic and foreign first -store projects. Starbucks has more than 60 stores in Qingdao, ranking first in the province; Vientiane City's "N -Power Park", TSINGTAO1903 Qingdao Beer Bar and other "immersive, experiential, interactive" new consumption scenarios attract young people and Tourists check in. Hema Xiansheng has deployed eight fresh shops and one Ole store in Qingdao market. The number of stores ranks second in the northern city.

"In the next step, Qingdao will focus on attracting K11 Shopping Art Center, Kaishi, Wal -Mart Sam, Hema X member shop and other famous domestic and foreign stores to enrich the supply of formats, realize regional drainage, and promote consumption prosperity." Wang Zhigang, deputy director of Qingdao Commercial Bureau introduce.

Higher level open and enhance the level of foreign trade energy levels

As an export -oriented city, external demand is the key to release production capacity and stimulate economic growth.

Shanghe Demonstration Zone, Shandong Free Trade Zone Qingdao District, China and Japan (Qingdao) Local Development Cooperation Demonstration Zone, Sino -Japanese and Korean Consumption Zone ... For Qingdao, these are "golden signs" that promote the smooth development of foreign trade and foreign capital, but also The pressure and motivation of "walking in front" must be.

In the midsummer season, walking into the Shanghe Demonstration Zone in Jiaozhou City, Qingdao, high -rise buildings, the projects are lined with, the roads are wide, and the greening is exquisite. It is already a considerable scale.

It is understood that the Shanghe Demonstration Zone has accumulated more than 1,700 trade entities, and introduced 4 cross -border e -commerce platforms including 10 trading platforms, transmission (Shanghe), and other cross -border trade service centers. Since the establishment of the International Capacity and Innovation Center of Shanghe, a total of 125 international technology transfer cooperation surveys have been completed, and 292 effective technologies and talent needs have been obtained. "The Shanghe Demonstration Zone has changed rapidly in the past two years. We have now changed rapidly in the past two years. We have now conducted in -depth docking cooperation with more than 110 companies in Russia, Belarus, Kazakhstan and other countries in the fields of economy, trade, culture. "

High -level open platforms will inevitably require high -energy foreign trade models that match it. The implementation of the Regional Comprehensive Economic Partnership Agreement (RCEP) is effective, providing major opportunities for Qingdao to increase the advantages of innovation at a higher level and better play the leading role in the development of the province.

On June 18th, under the supervision of Qingdao Dagang Customs, the rolling lines from Qingdao to Osaka, Japan first sailed. The Shouhang is equipped with various types of products such as more than 3,000 tons of electronic components, textiles, food and other types of products, and sails from Qingdao Dagang Wharf. This is the first China -Japan "Sea Express" opened north of the Yangtze River in my country.

It is understood that the new route has the characteristics of "point -to -point, fast speed". Compared with large container liner routes, the overall transportation time of the express line is more than 50%. It is expected that the cargo can be passed by 20,000 standards during the year, and the trade volume can be achieved by about 10.5 billion US dollars. Essence

Thanks to the special geographical advantages of adjacent to Japan and South Korea, Qingdao Greater Port is the only port that has Japan and South Korea's container routes at the same time. "The China -Japan RCEP Express can effectively balance customers on the timeliness and economic requirements of logistics. At the same time, it can also use the advantages of Qingdao Jiaodong International Airport's domestic routes and low prices to play the linkage of Qingdao Port and the airport to achieve imported sea and air transportation transportation. , Exporting Air Sea Union. "Sun Xiaodong, head of Dongchen Shipping Co., Ltd., responsible for the operation of the route operation.

This year, Qingdao will expand the import and export scale of the member states of RCEP, and strive to create the RCEP Shandong Economic and Trade Cooperation Demonstration Zone; implement a foreign trade backbone enterprise cultivation plan, and strive to add more than 1,000 new foreign trade performance enterprises; Essence Under the impact of the epidemic, cross -border e -commerce "buying global and selling global" has become a detonation point for unblocking "dual cycles".

On June 27, the Northeast Asian cross -border e -commerce center warehouse in Qingdao District, Shandong Pilot Zone, a busy scene: goods from Japan, South Korea and other countries are full of warehouses, and dozens of staff are busy on the assembly line. With sorting, packaging, and paste, these express delivery will be distributed to consumers all over the country ...

Not far away, the China -Japan -Korea Consumer Zone E -commerce Experience Center, located in the Bonded Logistics Center of the West Coast New Area of ​​Qingdao, is also popular in the e -commerce experience center of the China -Japan and South Korea. "After the consumer places the cross -border e -commerce product, the Customs will conduct online review. After the review is approved, our cross -border goods will ship from the bonded warehouse, the courier to the consumer's home, or the delivery of our experience center will be added directly. The district, consumers mention it. "Yuan Ni, general manager of the E -commerce Experience Center of the China -Japan -Korea Consumer Zone.

"Now, the bonded logistics center has formed a functional pattern of bonded logistics centers (type B), international express delivery center, China -Japan -Korea consumer zone e -commerce experience center, and cross -border e -commerce industrial park. The complete industrialized chain of the integration and integration. "Zhang Shuangdi, chairman of the bonded logistics center of Qingdao West Coast New Area, introduced.

In 2021, Qingdao's cross -border e -commerce imports and exports exceeded 30 billion yuan, an increase of nearly five times. In the Ministry of Commerce's "2021 Cross -border E -commerce Comprehensive Pilot Zone Evaluation", Qingdao's comprehensive ranking ranked first and entered the top ten nationwide. (Volkswagen Daily reporter Yang Guosheng Zhang Zhongde Bai Xiao)

Source: Volkswagen Daily

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