Jiang Ming of the China Commercial Federation: The "Three Products" strategy will inject new impetus into the business industry into the business industry

On July 5th, the "Three Products" Action Plan of the Digital Aid Consumer Products Industry "and the 2022" Three Products "National Bank launching ceremony was held in Beijing. Jiang Ming, president of the China Commercial Federation, said at the meeting that my country's economy has shifted from a high -speed growth stage to a high -quality development stage, the consumer structure is fully upgraded, the demand structure is accelerated, and the "three products" strategy of the consumer goods industry will promote the supply side of quality upgrade and upgrade, and to upgrade the supply side. Effective supply of stimulating demand is the key to meet the needs of the people's good life and create new growth points for consumption. This is not only a major measure for the upgrading of the consumer goods industry industry, but also injecting new impetus into the development of the business industry.

Consumption is an important engine of economic growth. Promoting consumption recovery and development is also the main task of my country's current business industry.

"Affected by the epidemic, the total retail sales of social consumer goods in my country in recent months have declined, and it is gradually recovering. We believe that high -quality product brands, new product varieties, and high -quality products have rich consumer choices to improve consumption consumption. The quality of life is of great significance, and it will play a positive role in boosting consumption. "Jiang Ming said," We are willing to promote good brands with industrial enterprises, promote good products, and jointly promote 'three products' consumption. "

According to reports, the China Commercial Federation will participate in the "Three Products" National Banking activities from the following aspects:

The first is to call on the recommendation of the Commercial Federation of various places to organize 100 commercial brand companies across the country to participate in the "Three Products" National Banking Activities, and announce the list of 100 commercial enterprises on the website of the Chamber of Commerce and related media to achieve brand interaction. Comprehensive advancement in the field.

The second is that the commercial brand enterprises participating in the event combine their own business characteristics and activities arrangement, and open the "three specialty" (counters, special sects, and zones) after fully connecting with the manufacturer, and widen the offline sales channels for the "three products" enterprises.

The third is to actively cooperate with manufacturing enterprises to promote the marketing of innovative varieties. It requires commercial enterprises to fully do the new varieties and manufacturers to fully do the new varieties. If necessary, organize new products to release activities.

Fourth, in order to promote the quality of consumer goods from the production end to adapt to the consumer side, to accelerate the iterative innovation of traditional consumer goods, promote personalized customization, flexible production, and promote product quality changes based on material options, craftsmanship, and user experience. Commercial brand companies required to participate in the event to participate in the training of group standards for "buyers' sales service specifications", promote professional buyers, improve characteristics, quality sales, and promote the transformation and upgrading and service capabilities of commercial enterprises.

Fifth, the commercial federations of various places are required to actively organize the business brands that participate in the activities with the local industrial and information departments and related industries and production enterprises to better promote the implementation of the "three products" activities.

Sixth, during the China Retailer Conference and Exhibition, China Living Service Industry Conference, etc., during the activities and forum activities, the "three products" promoted publicity links to promote the 100 commercial brands and 10,000 kinds of products participating.

Further reading:

Five departments and other departments of the Ministry of Industry and Information Technology jointly issued the "Digital Action Plan for the" Three Products "Action Plan (2022-2025)"

Interpretation of Digital Aid "Three Products" Action Plan (2022-2025) "(with illustration)

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Author 丨 Xu Heng

Edit 丨 Xu Heng

Beauty 丨 Mary

Supervision 丨 Lian Xiaodong

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