Liu Wenqiang at the Sidi Research Institute: Digitalization helps the "Three Products" strategy in depth to implement accurate guidelines

On July 5th, the "Three Products" Action Plan of the Digital Aid Consumer Products Industry "and the 2022" Three Products "National Bank launching ceremony was held in Beijing. Liu Wenqiang, Secretary of the Party Committee of China Electronics Information Industry Development Research Research Institute (hereinafter referred to as the "Sidi Research Institute"), said at the meeting that at present, digital transformation is in the stage of hair, and digital technology accelerate iterative upgrades and integrated applications. The digital economy leads production factors and organizations. The form of form, production paradigm, and business models are all -round. The release of the "Digital Aid" Three Products "Action Plan (2022-2025)" is of great practical significance for promoting the high-quality development of the consumer goods industry. From three aspects, it provides precise guidance for digital assistance "three products" strategy:

The first is to gather resources, cultivate ecology, and increase green to help add varieties. In terms of gathering resources, we focus on the use of digital means to gather industry R & D resources, realize the cloud gathering and sharing of design tools, models, and talents, and develop more smart products. In terms of ecological ecology, we will focus on building an intellectual property service platform and digital smart design public service platform to provide strong support for the transformation and protection of results. In terms of increased green, promote the integration of green design and manufacturing of products, improve green product standards, certification, and logo systems, and accelerate the supply of green products market.

The second is to promote transformation, retrospective, and cooperate to help improve quality. In terms of promoting transformation, the digital transformation of the industry is accelerated, and the intelligent manufacturing demonstration factories are cultivated. In terms of strong traceability, accelerate the construction of the quality traceability system of key industries, and strengthen digital traceability in links such as raw material supply, product production, and consumer marketing. In terms of grasping the association, data integration and information sharing of key links in the supply chain are promoted to create a smart supply chain service system with data interconnection, credible interaction, depth coordination of production, and flexible resource allocation.

The third is strong experience, heavy service, and characteristics, helping to create a brand. In terms of strong experience, accelerate the construction of smart stores, create immersive, experiential, and interactive consumption scenarios to meet multiple levels of diversified consumption needs. In terms of heavy services, guide creative design parks, innovation and entrepreneurial bases, brand incubation platforms, etc. to use digital means to provide a good ecological environment for brand building. In terms of distinctive characteristics, build a brand consortium upstream and downstream of the industrial chain, highlight the geographical logo products, leading products, and increase the publicity of high -quality specialty consumer goods.

In order to accelerate the implementation of the "three products" strategy of digitalization to help the consumer goods industry, promote the improvement of consumer goods supply capacity, meet the diversified consumer demand of the people, help promote consumption, benefit people's livelihood, and stabilize growth. National travel activities. As the main implementation unit of this event, the Syeda Research Institute will cooperate with the department to do a good job of related guarantees and publicity and promotion, and strengthen the participating entities such as the competent departments, research institutions, industry associations, key enterprises, e -commerce platforms, etc.的沟通联系，做好活动统筹协调；充分发挥研究院智库优势，研判消费品工业“三品”发展面临趋势、挑战和机遇，研究重大前沿问题、实施路径，定期发布白皮书、蓝皮书、专报内刊、 Research results in various forms such as indexes have been successfully escorted for the 2022 "Three Products" National Banking activities.

In order to cooperate with the promotion of the event, the Sidi Research Institute took the lead in designing the uniform logo of the 2022 "Three Products" National Travel Activity.

Liu Wenqiang introduced that the main pattern of the logo consists of the three colors of red, blue, and yellow, which represents the colorful and colorful flowers of the consumer goods industry. Words, presented "E" type, represent the digitalization to help the "Three Products" strategy in depth; green represents the concept of low -carbon and healthy consumption, and the arrow at the end of the "e" is upward, indicating that the consumer goods industry in my country has continued to grow and grow. Participate in the 2022 "Three Products" National Organization and Participants in various places can uniformly name the "2022 'Three Products' National Trip" as required, and standardize the unified logo of the use of activities.

Further reading:

Five departments and other departments of the Ministry of Industry and Information Technology jointly issued the "Digital Action Plan for the" Three Products "Action Plan (2022-2025)"

Interpretation of Digital Aid "Three Products" Action Plan (2022-2025) "(with illustration)

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Author 丨 Qi Xu

Edit 丨 Xu Heng

Beauty 丨 Mary

Supervision 丨 Lian Xiaodong

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