Zhong Xuegao went to the hot search again!The shareholders are Hong Kong enterprises, the boss is an old marketer, netizens: get a counter

"I like the brand of Zhong Xuegao, after all, it has never pitted the poor."

On July 6, in the face of the related issues such as "Zhong Xue Gaohai Salt Coconut Ice Cream did not turn the fire", Zhong Xuegao responded and appeared on the hot search again. It claims that all ice cream are produced in accordance with national standards. The main ingredients are milk (35.8%), lean cream (19.2%), coconut milk (11.2%), sugar -refined milk (7.4%), and whole fat milk powder (6.0%), etc. The protein content is 6.3 grams/100 grams, and the solid content is about 40%, which is higher than national standards.

As for the Cara gum that consumers care about, it is derived from red algae plants. It is widely used in ice cream, ice cream and drinks. The appropriate amount of adding a state of milk in the ice cream is relatively stable. It also meets national standards. This response immediately caused heated discussion among netizens.

However, more comments believe that "this is not the main. The problem is that since you go to the high -end, you need to make the LV in the ice cream, don't mix it in the cheap ice cream, then drop the price." I bought ice cream with my grandson, and I took Zhong Xuegao. When I heard the price, I was stunned. Finally, I took a bunch of change from my pocket to buy it. I really hate the premium ice cream. "

Indeed, for Zhong Xuegao, who is one -digit, not only makes brands such as strong Dream Dragon, but also the title of "ice cream assassin". To mention it simply, this title usually refers to the ice cream hidden in the freezer in the freezer, which is actually outrageous. When you pay, it will stab a sword with a fierce price at the price.

Faced with the heated discussion caused by the high "brand premium", Lin Sheng, the founder of Zhong Xue Gao, didn't care. In a interview, he acknowledged that "Zhong Xuegao's gross profit is actually slightly higher than the gross profit of traditional cold drink companies. The most expensive one has sold 66 yuan, and the cost of the product is almost 40 yuan. It is the price, do you love? "

Tianyancha shows that Zhong Xue Gao brand belongs to Zhong Xue Gao Food (Shanghai) Co., Ltd., which was established in 2018 and has a registered capital of up to 1.2 billion yuan. Lin Shengren served as an executive director and general manager.

Zhong Xuegao does be very popular. Not only does the taste and appearance of the product cater to young people, but also advertise for young people such as Weibo and Xiaohongshu, and cooperate with anchors such as Luo Yonghao to continuously improve their exposure. In addition, Zhong Xuegao also co -produced new products with three brands such as three squirrels and Luzhou Laojiao, which continued to stir up. Coupled with its high price, it will also make the group of brave young people buying a "taste salty".

With the above factors, Zhong Xue Gao naturally became angry.

Of course, this does not rule out whether there is the impact of the capital behind it. At the end of 2020, Zhong Xuegao received the financing of Wang Yonghua's Tiantu investment, but did not disclose the specific amount. In May 2021, Zhong Xuegao once again received 200 million yuan from Peng Zhijian's Yuansheng Capital, Chen Xiaohong's H Capital, and Tang Meijie's Wanzi Capital to complete the A round of financing.

It is worth mentioning that the boss Lin Sheng itself is an old marketer.

Tianyancha shows that there are 13 companies under Lin Sheng's name, including 6 of them, including Shanghai Shengzhi Advertising Co., Ltd., which are mainly engaged in marketing planning, and Lin Sheng serves as executive directors and 60%of the shares. The registration time before and after the Beijing Olympic Games, and has been revoked in Shanghai Laosheng Culture Communication Co., Ltd. and Shanghai Xiangyao Marketing Planning Co., Ltd., Lin Sheng holds 60%of the shares and serves as a supervisor.

(Author 丨 City boundary Feng Chenchen)

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