2022 "Global Questions" | Xiang Yong: Create a new realm of the digital transformation and development of my country's cultural digitalization

Author: Professor of Peking University School of Art, Dean of the Institute of Culture and Industry, and Director of the Digital Creative Laboratory of the Institute of Information Technology

The "Opinions on Promoting the Implementation of the National Cultural Digitalization Strategy" issued by the General Office of the Central Committee of the Communist Party of China and the General Office of the State Council clearly put forward the vision goals, key tasks and guarantee measures for the national cultural digital strategy. This is a top -level design and overall construction map that promotes the digital development of socialist culture with Chinese characteristics in the new era, which reflects the new logic of digital transformation of cultural construction in the new development stage. It will promote the high -quality development of my country's cultural digitalization to a new realm.

The new realm of scientific judgment based on the implementation of the national cultural digital strategy reflects the logic of the era of integration of culture and science and technology. At present, cultural innovation and scientific and technological innovation are the inherent motivation of my country's economic and social development. Cultural innovation and scientific and technological innovation complement each other, integrate each other, and integrate development. With the widespread application of high -tech such as big data, cloud computing, artificial intelligence, and virtual reality, cultural digital development is the fundamental means to realize the deep integration of cultural and technologies, and it has become an important way to improve the public cultural service system and promote the high -quality development of the cultural industry. way. In order to accelerate the implementation of the national cultural digitalization strategy, we must not only attach importance to the comprehensive sorting out, scientific classification and standard identification of Chinese cultural resources, but also pay attention to the construction of cultural digital infrastructure, build a national cultural special network, and regional cultural calculation intelligent center, and accelerate the culture The construction of the National Key Laboratory of Digital Science and Technology Innovation, and build a cultural digital composite innovative talent training system that has both "cultural leadership" and "digital leadership".

The implementation of the implementation path of the implementation of the national cultural digital strategy reflects the value logic of the coordinated development of the cultural undertakings and the cultural industry. The implementation of the national cultural digitalization strategy includes two aspects: digital construction of public cultural services and the development of the digital cultural industry. Moreover, these two aspects are not clear and parallel development, but to cooperate and support each other. Public cultural institutions are the collection of Chinese cultural elements, symbols and signs, researchers, and interpreters. Cultural industrial institutions are developers, producers and suppliers of cultural experience, cultural consumption and cultural products. Cultural data technology and operating models have promoted the effective transformation and sustainable development of cultural resources to cultural assets, making cultural resources a cultural asset that traceable, quantified, and trading, activated the value vitality of public cultural resources, and for cultural The development of the industry provides the source of living water.

The new realm of the experience scene created by the national cultural digital strategy reflects the co -creation logic of the diversified development of government departments, business enterprises and social institutions. Implement the national cultural digitalization strategy, adhere to the principle of "professional, market -oriented, and openly", actively build a cultural digital coordination mechanism and symbiosis of government guidance, corporate leadership, and social institutions, and create data collection with cultural resources, Data processing, data mining and data services are the data value industry chain. It is necessary to innovate cultural data security and intellectual property protection model, strengthen the dynamic deployment and accurate docking of cultural data supply side and cultural data requirements, and realize the integrated online and offline of the cultural resource line, and the cultural experience "big screen" and "small screen" cross -screen interactiveization , Cultural Consumption City, rural areas of rural areas, and the coordination of cultural services and east -west parts.

The implementation of the national cultural digitalization strategy and promoting the creative transformation and panoramic presentation of Chinese culture is to promote the construction of cultural digital open platforms, build a cultural digital symbiotic system, and establish and improve the cultural data sharing mechanism. The cultural data platform adopts the form of classification and classification to promote construction. For cultural data collection, processing "background" platform, support forms such as public financial funding and government procurement, do a good job of unified data standards and network interconnection of the platform, and do a good job of doing a good job of the platform. Copyright registration and value assessment of cultural assets; for cultural data transactions, distributing the "Zhongtai" platform, innovative cultural asset intelligent authorization model and dynamic value negotiation mechanism, and actively promote the effective docking of the "background" platform and the head -type Internet platform , Give full play to the gathering effect and traffic conversion effect of the Internet platform; for cultural data presentation and experience category "front desk" platform, widely attract various creative social institutions and enterprises and institutions to participate, and give full play to the creativity of individual creators and institutional creators Vitality provides the society with high -quality, high -perception, and high -value creative tide with full competition.

Implementing the national cultural digitalization strategy, the digital governance capacity of governments at all levels also has a new realm. It is necessary to build a cultural digital modern governance system, and comprehensively promote the "soft innovation" of "soft innovation" of cultural innovation and the "hard innovation" of scientific and technological innovation. "". The research group of Peking University Cultural Industry Research Institute is building an ingenious innovation index for the national cultural digital strategy, including social drive, cultural management, scientific and technological foundation, talent resources and governance strategies to identify, evaluate and predict the digitalization of cultural digitalization of my country in China The overall characteristics, development level, and future direction of transformation and development. Among them, social drivers include social innovation awareness, regional openness, diversity and inclusiveness, and capital environment of the country's digital strategy. They are key production factor for building, attracting and supporting the national digital strategy; cultural operations represent the national digital strategic vision The level of protection and development of cultural resources and operation and development; scientific and technological foundation refers to the level of cultural digital technology infrastructure, scientific and technological research and development capabilities, high -tech content in the industrial field, and the level of productivity transformation of scientific and technological achievements; Cultural and technical talents that enrich the knowledge reserves and creative capabilities; policy strategies represent the strategic planning, policy support and management measures to promote the implementation of national cultural digital strategic theory on behalf of the central ministries and commissions and local governments. The implementation of the national cultural digital strategy is the comprehensive upgrade of the national cultural information resource sharing project, the national cultural and technological integration demonstration action, and the national cultural big data system construction plan since the new century. New logic of development and cultural digital transformation and development. We believe that with various ministries, governments, and various enterprises and institutions, all kinds of enterprises and institutions have continuously innovated systems and mechanisms, integrate resources, open coordination, and accelerate the implementation of the national cultural digitalization strategy. It will move towards a new realm.

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