The epidemic has spawned the "bicycle heat", and the order of the bicycle accessories factory has been scheduled to 2025

Elephant reporter Liu Xin/Wen Tu

The night fell, and there were often ride friends on the ring road in Beilonghu in Zhengzhou. They wearing helmets and mirrors were fully armed, and the wind generally plundered the crowd.

Tao Tao is also a member of the cycling team. He has only had the habit of cycling at night recently. He planned to buy a highway car specifically used for cycling, but after arriving at the store One month's salary. "

Cycling is heating up. On the social platform, netizens shared their riding equipment and routes, and took photos of the traffic jams of the cycling army. Some people sighed: like crossing the "1980s". Affected by the epidemic, the demand for short -distance travel in the city and surroundings has increased, and "camping" and "cycling" have become hot words this summer. The reporter learned that the sales volume of the bicycle market has risen this year, and some people in the industry have revealed that "this year's bicycle market sales data has doubled compared with the same period of previous years." At the same time, under the dual effects of rising demand and shortage of parts and components, the phenomenon of rising prices and "one car difficult" in bicycles is more obvious in the mid -to -high -end market. Zhengzhou general agent of a sports bicycle brand told reporters that the popular models were basically scheduled as soon as the factory was left. Some consumers came to the store for four consecutive months to "grab the car".

The supply of high -end models is in short supply.

At the beginning, to lose weight, Zhengzhou citizen Tao Tao got the monthly card of a bicycle sharing and went to get off work on a bicycle. After half a year, Tao Tao began to like this feeling of stepping on the wind, and he also reduced more than ten pounds. He finally decided to buy a highway car that belongs to his own, but was immediately startled by the price: "It's almost my salary for a month."

Like many people, Tao Tao's concept of bicycle still stays in "economic affordable mobility tools". In fact, there are many categories of bicycles today. The two most common types of bicycles in cities are mountain bikes and highway cars. Among them, the mountain vehicle is more suitable for complex road conditions, and the body is more thick and stable; the highway vehicle has higher requirements for terrain and maintenance, and the pursuit of speed is lightweight. As far as the entry model is concerned, highway vehicles are more expensive. Generally, it is two or three thousand yuan, and the mountain vehicles are around 700 yuan. As for the mid -to -high -end models, the price is tens of thousands or even 100,000. Of course, it is more likely to be out of stock today.

"As soon as it was leave the factory, there was a guest waiting for a car for four months before waiting. Many people wanted to pay the deposit, but I don't know when I can pay the date and dare not collect it."

Zhang Ling, the general agent of Zhengzhou, a sports bicycle brand, told reporters that due to the impact of the epidemic, the factory lacks key accessories such as transmission and wheel sets, and the accumulation of orders occurred. According to data from the China Bicycle Association, in the first quarter of this year, the prices of upstream raw materials including metal and plastic rose by more than 10%year -on -year. The increase in upstream production costs directly led to rising downstream prices. It is obvious.

"Like a well -sold" shock wave "model, the original price of the original price is 9,000 yuan, and now it has risen to more than 11,000, but now the problem is not the price increase. ","

The owner of a bicycle store in Zhengzhou told reporters that high -end models have high requirements for parts and must be entered from abroad. It is unlikely to relieve it in a short time. According to her understanding, some bicycle accessories have been scheduled to be 2025. It is expected that the situation of 'one car is difficult to find' will last for a while. "

The gross profit is long and low, the bicycle market is difficult to make a profitable profitability

At the age of 13, Shasha became a bicycle athlete, on behalf of a brand of bicycles. After retiring, he naturally continued to work in the bicycle industry and worked in the sales department. Until resignation last year, a high -end bicycle shop was opened in Jinshui District.

"The bicycle industry is low in profits and long season, and the level of being hungry is not a good business." Shasha said, "Zhengzhou has been flat in the recent period in the recent period, and the temperature may be too hot."

There are obvious division of off -peak season in the bicycle sales market. Generally speaking, the peak season of profit in March, June, June, June, June, August and October, is generally suitable for students during this period. This is the off -season. It is equivalent to saying that half of the year is losing money.

"Selling a 1498 yuan car, gross profit is less than 100 yuan. Recently, it can sell five or six vehicles every day. The rental house is rented for six or seven thousand. It is difficult to earn money in the off -season." Now that the downstream days of the bicycle industry are very bitter. "

Mr. Miao once opened a car shop with an area of ​​more than 300 square meters on Soling Road. During 2010, he was greeted by the bicycle outbreak.

"At that time, it was the first Bobo mountain car in China. Each one was two or three bicycles, and various cycling activities. On Sunday Sunday, the cycling team on the Zhengkai Avenue was next to each other." Mr. Miao still remembers that year Fast: "Looking at Zhengzhou Avenue, there is a bicycle shop without much distance."

The visible transformation of the naked eye occurred in 2016. Perhaps at the time when the Zhengzhou public transportation system became increasingly developed, the bicycle market had already appeared; perhaps the electric vehicle that saved more effort and faster and squeezed the market share of the bicycle. The main thing is that the shared bicycle on the street that year was on the street.

Beginning in 2016, the sales volume in the store decreased straight. Some shop owners that Mr. Miao knew switched to selling more gross -profit electric vehicles, and more people closed the store. Mr. Miao could no longer bear its high rent. Now the store where the store is located, the store area is reduced to 40 square meters. "The bicycle shop is over overnight." Mr. Miao described the tragicness at the time. "In the past two years, it is a bit improved, but it still can't make money. , The repurchase rate is very low, and now it is all relying on a group of riders to make a small amount of money. "

"It's difficult, but the situation is getting better." Saisha said, "The bicycle market is a well -spray development from 2010 to 2014. After 14 years, it has begun to decline. The sales data of the entire bicycle market this year is more than doubled compared to the same period of the previous year. The market is warming up, and the future space is very large. "

The catalysis of the epidemic is returning, and the cycling market is promising

Song Xiangqing, a well -known economist and vice chairman of the China Business Economic Association, said that there are many reasons for the phenomenon of "riding fever". Under the catalysis of the epidemic, short -distance travel demand is strong, riding has the advantages of flexibility, convenience and safety, and is naturally sought after. Secondly, due to the popularity of fitness concepts and the in -depth concept of environmental protection, green transportation bicycles that can be trained and exercise their body back to people's vision.

In addition, the price increase of bicycles, electric vehicles and car fuel as a substitute is also an important reason for the heating of bicycles. Since the first half of this year, oil prices have "10 rises and 2 drops", and the cumulative price raising a total of 2720 yuan/ton, which makes people unable to afford it. In addition, due to the rise in upstream raw materials, many shared bicycle platforms have increased prices since April this year, ranging from the earliest half -hour to 1.5 yuan and 2 yuan. Buying a bicycle has become the most cost -effective choice.

Finally, the "social" attribute of cycling. Song Xiangqing said that the emergence of cycling heat represents today citizens' demand for self -explanation and socialization. The cycling route and equipment are also invisible to add fire to the ride.

Song Xiangqing said that the cycling market still has a broad space in the future, but domestic related systems and infrastructure must be kept up. For example, relevant agencies have issued guidance documents to promote the upgrading and transformation of the domestic bicycle market; Production chain; another, for example, setting up a special riding road and riding area to create a friendly cycling environment. At present, the domestic bicycle industry is relatively scattered. Although there are many factories, they lack the core technologies of key parts in production.

In addition, Song Xiangqing said that the current high -end bicycle market bicycle and derivative equipment are priced at too high, and there may be a certain premium. This may be the marketing strategy of dealers. In the long run, with the maturity of the cycling market and the development of technology, the market price will eventually return to rationality. This wave of riding heat is largely due to the imbalance between international logistics and supply and demand. How long can it be hot, whether it can not "cool down" after normal temperature, and still need to think about the bicycle market practitioners.

At night, there are often rides on the ring road in Beilonghu in Zhengzhou. Tao Tao rides a shared bicycle and is also a member of the cycling team. Tao Tao finally gave up a high -priced road car. He planned to go to a second -hand bicycle. The price is best at about 500 yuan. It is a luxury to spend a 10,000 yuan bicycle to buy a bicycle.

Tao Tao said that he simply enjoyed the feeling of ride on the wind. Perhaps the road car of 10,000 yuan was cool and powerful, but the happiness of 10,000 yuan and 500 yuan was the same.

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