The husband and wife shop, the economy that cannot be shaken by capital!

In April of this year, the situation of the Shanghai epidemic prevention and control was severe. "Community group purchase" and "head of the group" became a social hot word. The silent community group purchase ushered in a short period of highlighting. However, the excess demand under the epidemic is not the norm, and community group purchase is still trapped in the quagmire.

As early as last year, the community group purchase of the once -hot -fashioned community gradually turned off and struggled to survive. So far, Didi's "Orange Heart Selection" has been shut down as a whole. Jingdong's "Jingxi Fun" is deeply trapped in layoffs and withdrawn from the area. Tao cuisine is also accelerating shrinking layoffs ...

When everyone is talking about where the community group purchase market should go, we think from another perspective and find that this is not a good thing, because community group purchase has impacted the basic economic unit of the bottom of the Chinese society: husband and wife shop!

The folding halberd of community group purchase is inevitable

"Seeing him starting from the tall building, seeing his banquet, and seeing his building collapsed." In fact, the folding of community group purchases is an foreseeable situation.

Looking back at the development process of these community group purchase platforms, many of them were born with "golden spoon". They endorsed the name of the Internet giants, making investment people rush and smashing money for them. After these platforms got money, they began to expand blindly and disorderly. Under the fierce market competition, they continued to burn money crazy. When you find that you lack the real hematopoietic ability, you can only survive or exit the battlefield.

Image source: network

The development of China's Internet is accompanied by bloody fighting. Takeaway, online car rental, live broadcast and other industries have experienced cruel market competition. However, under the supervision of national policies, it has slowly embarked on the road of orderly development. Falling in the community group purchase is such a defeat.

It is also supervised by policies. Why is it only in the community group buying market?

Internet giants often hang the term "empowerment" to their mouths, and throw olive branches to others with the attitude of "I have a good thing, can help you, and try it." Essence

Sink the community terminal, integrate online traffic with offline supply chain, increase preferential subsidies, exchange traffic with price advantages, and wait for the user to wait for the goods to come to the door ... It disrupts the ecology of the entire retail supply chain.

On the one hand, they controlled the retail terminal, and the upstream manufacturer or the source party was forced to start the price of the price; on the other hand, the customer base was controlled, so that traditional offline retailers could not directly reach consumers, and eventually became community distribution tools Essence The damage caused by the so -called "empowerment" far exceeds positive changes.

Many community shops become group purchase pick -up points

Community group purchase burning money subsidies, through the temptation of low prices, "eggs in a corner, one point of vegetables" attract a group of "wool" residents, on the surface, people reduce consumption costs, but in fact, this is the use of capital The power of operation has a decrease in dimension reduction of small physical merchants such as groceries, vegetables and vegetable stores, and vegetable vendors.

Faced with the aggressive community group purchase platform, many small shops started to be beaten passively, and then forced to be involved in it. They had to become a part of the business chain. The less.

Capital squeeze the living space of ordinary individual merchants with a subsidy loss, but in fact, it is in the basic economic unit that impaches the bottom of the Chinese society! Whether it is community group purchase or other e -commerce platforms, if delusional to achieve monopoly, there will be no way to go.

The couple shop that cannot be shaken by capital

The basic economic units at the bottom of the Chinese society are mainly composed of some ordinary individual households. Among them, couples are one of the most common formats in the sinking market.

What is a husband and wife shop? Generally speaking, the husband and wife shop is responsible for operations, and the facade is small. Some are even their own houses. The store hires a small amount of employees. When busy, you can call your family or relatives. It is such a small shop that solves the livelihood of several generations. This group has a huge impact on the changes in China's socio -economic life and social structure.

The couple operate the small shop attentively

The rise of the husband and wife shop dates back to 1979. At that time, the State Council approved the first report on the development of the individual economy. , Services and handicraft workers' individual labor ". Since then, the development of the individual economy across the country has begun. With the continuous encouragement and support of policies, the number of individual households nationwide in 1982 has rapidly exceeded 1 million.

According to statistics, there are currently nearly 7 million grocery stores in China. After excluding more than 100,000 chain brand convenience stores, the stock size of husband and wife grocery stores is about 6.8 million. In addition, the number of couples outside the grocery store is even more large.

Looking around, you will find that the husband and wife shop is everywhere. The grocery stores downstairs, the noodle restaurants often go to the street, the enthusiastic stalls in the vegetable market, etc., think about it carefully, do you have a couple?

In Zhenjiang, Jiangsu, a lid noodle restaurant hidden in the alley is a typical couple shop. The boss and the boss are in their 60s this year. The two have been in the noodle restaurant for more than 30 years. Now the shop has been opened for 7 years. Although the scale in the store is small, there are only a dozen tables, but thousands of diners can be entertained every day.

Pot lid face restaurant, husband and wife shop

The busyness of Dai Xing, Dai Yue, has become the daily life of the couple over the years. From 4 am, they have to make various Zhang Luo for the opening of the door. The boss is responsible for buying ingredients at the vegetable market, and the boss prepares in the store. When the busiest day is the busiest, the morning time, every time at lunch, the door of the store will lined up, and the two are too busy. After finally getting busy until 8 o'clock in the evening, staying in the store continued to clean up, until around 10 o'clock, the store was officially closed home. It is not easy to open a restaurant to open a noodle restaurant, but over the past 30 years, the couple have been hard work and work hard to work together. Now the daily turnover has reached more than 10,000 yuan. Pure income. This shop not only maintains the life of the couple, but also suffers the next generation -the little daughter and son -in -law's little family. Their daughter and son -in -law inherited the craftsmanship of the lid, and also opened a "husband and wife shop" noodle restaurant. This It is also a kind of inheritance in a sense.

The owner's busy figure

These huge number of couple shops have contributed to the development of national economic development, social stability, and employment. If there is no consumer, not only affects the lives of hundreds of millions of people, but also directly endangers the employment of millions of practitioners. Therefore, the survival and development of the husband and wife shop is not only a business issue, but also a people's livelihood problem. It is not shaken by capital!

What should Internet companies do?

In the past few years, people have re -adopted their attention to those couple shops scattered in every corner of the city. They felt warm and steamed in this cold age, like a long -term old neighbor, kindly warm. But at the same time, their business status is also facing many challenges.

In such an era, Internet companies with strong financial resources, large amounts of data resources, and leading digital technologies should bear a social responsibility. Rather than the realization of traffic in front of you, you may wish to consider how to provide substantial help for the format of the husband and wife shop.

You can always find the kind figure of the husband and wife shop in the corner of the city

In the past ten or twenty years, the help required for the husband and wife store is mainly in logistics distribution. Brand manufacturers directly transport the goods to the store door, so that the owner bid farewell to the traditional way of picking up the wholesale market, saving time, effort and convenient, and even allowed to make Small shop account.

So now, what can Internet companies do? Providing scientific and technological innovation services is a way of opening a positive energy.

For example, the collection code launched by Tencent has benefited many small shops. In the past, cash troubles, zero -wiping, slow remote collection, and troublesome reconciliation troubles have greatly improved efficiency after applying the collection code.

In terms of improving the informationization of the supply chain, it can also make a difference. For example, on the technology side, you can build a platform to help small stores directly link consumers. Customers can order the underground at any time, and the owner can increase the source of the customer. However, it is important to note that companies can only act as "providing services" in this, and cannot directly intervene in the part of the supply chain. Cutting off the "neighborhood relationship" of small shops and consumers, otherwise they will repeat the same mistakes. Plunder at the bottom of the survival space.

Only the co -construction ecology can really harvest the blue ocean

As the "People's Daily" has put forward the point of view: "The Internet giants with massive data and advanced algorithms should have more responsibilities, more pursuits, and more actions in scientific and technological innovation. The infinite possibilities of the future are actually even more excited. "

Today, the Internet is becoming more and more developed, capital and technology have brought the convenience of new life, but at the same time, the Internet giants should also be alert to "technical monopoly", the pattern is open, pay more attention to the humanities behind the cold data, and there are more temperature moves. Essence

Holding funds, technology, and data, there must be responsibility. The Internet giants should not only take care of their heads to pick up the six pence, look up at the moon, and the road is infinite.

-Poltage cooperation-

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