Huawei released a new car, starting the price of 320,000, why would domestic cars get more and more expensive?

On July 4, Huawei held a new product launch conference. Huawei not only released mobile phone products, but also launched Huawei's more importance to automotive products M7.

Don't get me wrong. This is not nominal Huawei Automobile, because this car is a model cooperated with Huawei and a subsidiary of Xiaokang.

Since it is the car of a well -off shares, why did Yu Chengdong endorse for it?

The reason is that Huawei provides the "brain" and "heart" of this car. The AITO asked M7 equipped with Huawei HarMonyOS system and Huawei Driveone pure electric driving platform.

In addition to these two core components, the audio of the body is also used in HUAWEI SOUND. In my personal opinion, this is a Huawei car that is not Huawei.

At the press conference, Yu Chengdong also invited Zhang Xinghai, the founder of Xiaokang Co., Ltd. to stand for this platform.

The positioning of the M7 is a luxurious and smart large electric SUV, which uses the design of three rows and 6 -seater. In the case of pure electricity, it can run up to 230 kilometers, which can meet the needs of daily get off work. You can run 1220 kilometers with oil and charge, which can meet the needs of long -distance travel.

In addition, it also has multiple experiences such as original floor recognition technology, automatic parking, and zero -gravity seats. What is the price?

There are three versions of the M7 M7, the priced price of the comfort version starts from 319,800 yuan, the price of the luxury version starts from 339,800 yuan, and the price of the flagship version starts from 379,800 yuan.

What do you react after seeing the price? Is there a feeling that domestic cars are getting more and more expensive?

Anyway, I personally feel this, because in the era of gasoline vehicles, most domestic fuel vehicles prices were below 200,000, and a larger part of it was concentrated near 100,000 yuan. This seemed to be an insurmountable price gap.

I remember that the best domestic SUV in China in recent years is the Haval H6 under the Great Wall. The landing price is about 120,000 yuan. This is already a good price for fuel vehicles.

However, since the advent of the new energy vehicle era, the new forces represented by "Weilai, Xiaopeng, Ideal" (referred to as Wei Xiaoli) instantly increased the price of new energy vehicles. The average price of Xiaopeng Automobile is the lowest, but it is about 200,000. The ideal is about 350,000. Weilai is the highest, priced at more than 400,000, and the most expensive Weilai sells for more than 600,000.

If this is 10 years ago, who spent 600,000 to buy a domestic car, I am afraid that people will think he is crazy, but now people are slowly willing to accept such a price.

Under the leadership of Wei Xiaoli, other domestic new energy vehicles dare to aim at the higher -priced car market. The BYD Han top version also exceeded 300,000, and the M7 also exceeded 300,000.

What is the reason why domestic cars are becoming more and more expensive?

First, overtaking in the domestic new energy field! Why can't the price of domestic fuel vehicles be lifted? This is not that domestic cars do not want to create higher -end and luxurious cars, but because our competitors are too strong, including: Mercedes -Benz, BMW, Audi, Porsche and other brands. It is better than domestic cars.

After entering the field of new energy vehicles, almost all brands are on the same starting line. Everyone has the opportunity to sit and flat. Although it is still not as good as traditional luxury car brands in terms of brand power. Fortunately, there is a huge consumer market in China. Give domestic new energy vehicles to sell the opportunity to surpass luxury brands.

Second, they are trying to build their own flagship products. The flagship product may not be selling more, and at least there must be stocks for consumers. It is not worse than luxury cars.

Since it is a flagship product, the price is naturally higher, which is also a price anchor point for consumers. In this way, we will not feel expensive when buying other models of the same brand.

How to highlight the price of flagship products? Be sure to choose the benchmarking product, and the domestic new energy vehicle even shouted the slogan of "the family flagship SUV has no opponent within 5 million". Yu Chengdong said that the M7 asked the experience of the M7 to bring a million luxury car.

Yu Chengdong, who has always been called "big mouth" by netizens, still looks low -key in front of his peers.

Third, the cost is high. Few car companies can play the world with a product. In order to meet the needs of different users, they have to continue to launch new products, which means that they need to debug the new product production line. When the car is not mass -produced, the cost It must be high.

Fourth, sell services to send cars. In the era of new energy vehicles, traditional 4S shops may be eliminated one after another. Car owners basically do not need those traditional maintenance projects, and they need better services. Many car companies are also trying to do their services as much as possible.

Good service requires higher service costs, which is also a part that cannot be ignored.

This is the best era and the worst era. With capital thinking and innovation models, the world is your stage!

In the new business world, there are no eliminated industries. Only the eliminated products and outdated business models will focus on product innovation and model innovation in the future.

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