Stable characters should be implemented 丨 Cultivate 200 intelligent manufacturing demonstration factories, and support policy introduction to improve the digital level of consumer goods industry

Xinhua News Agency, Beijing, July 5th: Cultivate 200 intelligent manufacturing demonstration factories and support policy introduction to improve the digital level of consumer goods industry

Xinhua News Agency reporter Zhang Xinxin

By 2025, the popularization rate of digitalization of business management, the popularization rate of digital research and development design tools, and the proportion of enterprises using e -commerce will all be more than 80%. Development of "Internet+Consumer Products" ... Recently, the Ministry of Industry and Information Technology, including the Ministry of Industry and Information Technology, released the "Digital Action Plan" Action Plan (2022-2025) ", which clarifies a series of support measures and vigorously improved the digitalization level of the consumer goods industry.

Experts said that at present, consumption upgrades are directed, with digitalization as the starting point, focusing on key links, strengthening digital concept leadership and digital technology application, and promoting the addition of varieties, quality, and brand creation of the consumer goods industry. The powerful measures to unblock the potential of supply and demand and tap market potential.

On May 12, in the Economic and Technological Development Zone of Anhui, the refrigerator production line of Hefei Haier Electric Refrigerator Co., Ltd. was produced in an orderly manner. Xinhua News Agency (Photo by Xiechen)

The consumer goods industry is an important industry and traditional advantageous industry in my country, and it is an important support for guaranteeing and meeting the increasingly diversified consumer demand for the people. With the booming of new generation of digital technologies such as big data and cloud computing, the consumer goods industry urgently needs to release new vitality through digital transformation.

The action plan establishes digitalization to help the consumer goods industry adding varieties, quality, the main goals of brand creation, and 10 tasks. It is clear that we must vigorously develop "Internet+consumer goods" around the needs of people's livelihood such as health, medical care, elderly care, and childcare, and promote personalized customization And flexible production to reshape product development and production model.

Liu Wenqiang, Secretary of the Party Committee of the China Institute of Electronics Information Industry Development, said that the action plan uses digitalization as a focus point and force point, converge through digital drive innovation resources, focus on cultivating typical scenes such as research and development, design, supply chain management Construction provides a good ecological environment.

The first is to enhance the supply capacity of mid -to -high -end products and tap market potential. The action plan is clear, making full use of big data, cloud computing, artificial intelligence and other technologies to accurately excavate consumer needs.

In the case of fierce competition in the kitchen appliance market, the hood, stove, steam box, etc. are integrated, and the integrated cooking center of steamed steamed steaming and grilled intelligent linkage. From June 1st to 18th, the overall sales of Fangtai Integrated Culinary Center increased by 40.14%compared with the same period of 2021. The relevant person in charge of Fangtai Group said that with the help of digital technology insight into market demand, enterprises focus on more efficient, smarter, and healthier lifestyles, and continuously upgrade technical upgrades and product iterations.

"Consumer goods industry enterprises should focus on the use of digital means to gather R & D resources, realize the cloud gathering and sharing of design tools, models, and talents, and develop more smart products. At the same time, create immersive, experience, and interactive consumer scenarios to meet multiple levels Diverse consumer demand. "Liu Wenqiang said.

On April 21, workers worked at the smart factory of a socks industry Co., Ltd. in Zhejiang. Xinhua News Agency reporter Huang Zongzheng Photo

The second is to promote digital empowerment and improve production quality. While proposing the cultivation of 200 intelligent manufacturing demonstration factories, the action plan proposes specific directions for the digital application of the entire process of manufacturing. For example, promote the establishment of production and consumer data links, and promote the interconnection of industrial Internet and consumer Internet. "This means that digitalization is made into a new fulcrum for industry coordinated development and coordinated innovation, and it has become a new fulcrum to leverage the large domestic market and unblocking dual -cycle." Said Sun Ruizhe, president of the China Textile Industry Federation.

Green is an important aspect of measuring the quality and efficiency of production. It uses digitalization to promote green, and the same space is vast. "The power generation was 10.9 MWh, and the cumulative power generation was 669.31 MWh." In the Phoenix Textile Park in Xiaoshan District, Hangzhou City, Zhejiang Province, the "digital cockpit" showed the use of energy. Relying on the accurate analysis of the "double carbon brain", the State Grid Hangzhou Xiaoshan District Power Supply Company provides personalized green energy solutions to the textile park.

The action plan is clear, encouraging the development of key technologies and green low -carbon products of energy conservation and consumption reduction, deepening the digital application of product R & D design and manufacturing process, and actively expanding green consumption scenarios.

"We will also guide enterprises to focus on key production operation and maintenance links, and create digital scenarios such as R & D design, production management and control, equipment operation and maintenance, remote services, and supply chain management." He Yaqiong, director of the Consumer Product Industry Department of the Ministry of Industry and Information Technology, said that the Ministry of Industry and Information Technology will promote the application of industrial apps For key technologies and core equipment, for the consumer goods industries such as food and medicine, accelerate the construction of the quality traceability system, and achieve collaborative development of quality control and production and marketing for the whole life cycle.

[Editor in charge: Jiao Peng]

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