Send high -quality services to the people to create a "intimate bank of ordinary people"

Send high -quality services to the people to create a "intimate bank of ordinary people"

Wang Yun Gainan

As a bank at the door of the people's house, Shandong Laiyang Rural Commercial Bank has always served the local economy and the revitalization of the countryside as the mission of the whole bank. Under the guidance of the Laiyang City Financial Service Center, the ability and methods of serving the people and serving the people are continuously optimized. Continue to carry out marketing activities for all employees, leading party building as the lead, the team members lead the leader, organ and branch linkage to send products and services to the people, fully support Xia Gengxia harvest, support small and micro enterprises to develop, and help the local economic operation. As of the end of May, the bank's physical loan balance was 8.99 billion yuan, an increase of 229 million yuan from the beginning of the year; the balance of retail loans was 4.7 billion yuan, an increase of 336 million yuan from the beginning of the year. The new market share of personal operating loans was 55.95%.

A new round of epidemic has been effectively controlled, Laiyang Rural Commercial Bank has persisted in practicing the concept of inclusive finance, inherited and promoted the spirit of the "big shoulder bag", the eyes are down, the footsteps are down, and the footprints are solidly carried out by the footprint. Shrimp pond, the orchard in Beixiang, the greenhouse in the east, the factory west, regardless of the downtown community, or the Momo field, there are farmers and merchants everywhere, promote business products, answer the doubts of the people, and sing the bright singing of financial help.

Marketing work in the cherry production area will act early. In the Lugerzhuang Dashan's cherry trading market, the "red vest" of Laiyang Rural Commercial Bank and the big red cherry are integrated, forming a beautiful landscape in the market. The financial service team formed by the Luguzhuang Sub -branch and the Credit Management Department used the full marketing date to the large cherry trading market to issue anti -counterfeit currency to fruit farmers and prevent financial fraud brochures. "Loan", aggregate payment and other products, actively add fruit farmers WeChat to understand the financing needs of fruit farmers. And return visits to the stock loan customers, understand the market conditions and customer operation of the big cherry, and provide customers with real -time and accurate "consultants" services.

At this time, at the time of the busy season in the Apple production area, the fresh fruits that had just grown were put on the fruit bag by the fruit farmers, swaying in the wind in the leafy leaves. As one of the five major water fruit production zones in Laiyang, the Yuduke Sub -branch, under the leadership of the team members, the branch and department staff went to the orchard to carry out all kinds of credit products on the fruit farmers to let customers know the products Understand products, use products, and effectively solve the urgent problem of farmers' "financing difficult".

Promote social security cards, and include inclusive services. In the former courtyard of Qian Dabu Village Committee of Fenggezhuang Street Office, the villagers waiting to handle the business were winding outside the gate of the courtyard. The tellers, entering the village to concentrate on activating social security cards for the villagers, helping the national social security policy fall to millions of households, and provide auxiliary means for rural revitalization governance. The Dazhen Branch went to Henglingkou Village to promote the social security card business and conducted a sensing feedback business. One loan was issued on the spot to allow customers to experience convenient and efficient financial services in person.

The dream of youth has the help of farmers and merchants. During the college entrance examination, while the Hedong Sub -branch, Gu Liu Sub -branch, Chengxiang Sub -branch, and Quan Gang Department, while carrying out all -person marketing, went to the nearby test site to carry out the volunteer service activities of the "Love Assistance College Entrance Examination", and sent it to the police officers outside the examination room and the parents waiting anxiously. Fan and mineral water, send a trace of coolness in hot weather, practice the social responsibility of agricultural and commercial, and help the college entrance examination smoothly.

Under the guidance of the party committee of the Bank of China, the entire under its jurisdiction under the co -participation of the department of the organs, wearing red vests, enthusiastically launched a large -scale marketing visit, entered the village to visit farmers, entered the community to visit the residents, enter the park to visit the enterprises, enter the enterprise, enter Market visit merchants, integrated marketing deposit loans, online business, social security cards and other products. At the same time, the bank improves the quality and efficacy of safety production, epidemic prevention and control, smart halls, and farmers' management, so that "agricultural business red" is more gorgeous in Lixiang land.

Be a good economic "shock absorber" and do a good job of social "stabilizer". Laiyang Rural Commercial Bank will continue to closely focus on the overall work ideas of the "123456" of the Party Committee of the Provincial Union and the work deployment of the Yantai Audit Center, conscientiously implement the policies requirements of the financial support to help the economy, vigorously mobilize the enthusiasm of all members, and continuously optimize the finance of finance Servant, actively build a long -term mechanism for "Dare to Loan the Loan Loan", continue to increase the support for the three farmers and small and micro enterprises, unswervingly take every step of reform and development, and create "the intimateness of the common people with affection and affection. Banks "" to help the high -quality development of the local economy.

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