Create a new model of integration and development of "finance+cultural tourism"

Create a new model of integration and development of "finance+cultural tourism"

Wang Xinzheng Cui Xuekun

As one of the ancient Kyushu, Qingzhou City has deep historical and cultural heritage, and the cultural tourism industry is relatively developed. It has won honorary titles such as "National Historical and Cultural City" and "Outstanding Tourist Cities in China". There are many cultural tourist attractions such as Yunmen Mountain Scenic Area and Qingzhou Ancient City.

The development of tourism is inseparable from financial support. In recent years, Shandong Qingzhou Rural Commercial Bank has given full play to the role of local financial main forces and actively explored new ideas and new models of "financial+cultural tourism" integration and development. A series of measures such as the funding support of the travel industry and practitioners have promoted the high -quality development of the cultural tourism industry and contributed to the construction of rural revitalization Qilu model. As of now, the bank has favored 10 leading corporate companies, more than 1,200 cultural tourism business entities, and a total of 1.521 billion yuan has been awarded.

Build a "political, silver, enterprise" cooperation platform

Promote the financing docking of banks and key cultural tourism enterprises

According to the actual development of Qingzhou Cultural Tourism Industry, Qingzhou Rural Commercial Bank and the People's Bank of China with the People's Bank of China Qingzhou Sub -branch and the Qingzhou Cultural and Tourism Bureau established a cooperative sharing mechanism to clarify the work responsibilities, clarify the development goals, and build support for the cultural tourism industry policy, support for port financial policy support, and support. Agricultural and Commercial Bank's financial services assistance and cultural tourism enterprises have driven the same direction cooperation mechanism to jointly formulate and implement the "Ten Measures of Qingzhou Financial Support Enterprise Employment Employment Employment" to provide financial services support. At the same time, the bank will arrange 45 key cultural and tourism enterprises with the Cultural Tourism Bureau, hold 3 meetings to coordinate and solve the problem, and regularly summarize the corporate funding needs, and regularly promote financial institutions through various forms to form information sharing of information sharing to form information sharing mechanism.

Qingzhou Rural Commercial Bank and the People's Bank of China Qingzhou City Sub -branch carried out the "Qingzhou Financial Inclusive Banking Activities", which clearly proposed to introduce inclusive financial policies into the cultural tourism industry, supporting branch agricultural branch small re -loan, strengthening the strength of cultural tourism funds, providing payment services support Essence As of now, 8 joint meetings have been held to coordinate and solve 22 problems, which has strongly supported the construction of rural tourism and cultural tourism projects.

Customize a series of special financial product services

Meet the personality needs of cultural tourism enterprises

In order to alleviate the impact of the new crown epidemic on the tourism industry, Qingzhou Rural Commercial Bank has increased its financing supply to the cultural travel industry, and according to the leading enterprise of cultural tourism, the A+grade tourist scenic spot, the cultural tourism industry small and micro business, the cultural tourism industry, and the cultural tourism industry Consumer groups, non -genetic inheritors, characteristic farmhouse travel, farmhouse merchants and other business entities such as different operating entities and credit needs, innovate the launch Exclusive credit products such as PPP project loans meet the diversified capital needs of the enterprise. As of now, the bank has issued a total of 1.14 billion yuan in various types of cultural tourism.

At the same time, the three units of Qingzhou Sub -branch, Qingzhou Cultural Tourism Bureau, and Qingzhou Rural Commercial Bank jointly developed the "Global Tourism One Code" settlement products to access cloud flash payment, smart E payment, and aggregate payment, and given the main sweeping and sweeping sweep Application functions, set up comprehensive payment settlement platforms for characteristic homestays, high -quality merchants, tourist scenic spots, etc., covering settlement channels such as bank cards, mobile banking, aggregation payment, rural commercial treasures, covering the sales of tickets, hotels, parking charges and other scenarios in merchants and scenic spots Essence At present, the bank has opened a "one -yard of tourism" for 8,400 merchants, with a targeted reduction settlement fee of 15 million yuan, and a total of 700,000 people use a one -code settlement service.

Focus on supporting a number of industry leading enterprises

Stimulate the driving effect of the tourism industry

The bank joined the Qingzhou Cultural Tourism Bureau and the People's Bank of China Qingzhou Sub -branch to select Qingzhou Taihe Tourism Development Corporation, Bayi Cultural Tourism Group, Jiulongyu Tourism Company, Yangtian Mountain Forest Tourism Company according to the development of the enterprise development, future prospects and regional influence Waiting for 15 leading enterprises in cultural tourism are civilized integrity units, open funds to support green channels, simplify the loan approval process, and give special credit support funds, effectively support the development of cultural tourism enterprises, and give full play to the role of demonstration and leadership.

The bank strengthened communication and coordination with relevant departments. By supporting the development of Bayi Cultural Tourism Group, Jiulongyu Tourism Group, Yangtian Mountain Forest Tourism Company, and Qingzhou Famous Out Association, it jointly established 31 cultural tourism project library projects. At this stage 11 key projects including Tourism Collection, Jiulongyu glass plank road, and Yangtian Mountain homestay groups, including the leadership of tourist leading companies, "beaded chains" and other links such as "eating, housing, travel, and entertainment, and cultivate" tourism+"integration and development And the new model of the "Global Tourism" industry chain. At the same time, it actively coordinated Shandong UnionPay to support 170,000 yuan for Qingzhou's 230,000 yuan of tourism consumer coupons to support the development of Qingzhou's key tourism industry.

The bank takes the temple branch of the Temple Sub -branch as the host bank of the tourist homestay gathering area, and organizes the customer manager to visit the households of the tourist homestay in Miaozi Town. Related policies of the association help high -quality homestay merchants to relieve it. At present, 26 million yuan in credit for more than 40 homestay operating entities has effectively helped the development of homestay merchants.

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