How does the Geely enters the mobile phone field holding Meizu Technology Ningbo Enterprise?

On July 4, the Astrology of Geely Holdings held a signing ceremony with Meizu Technology in Hangzhou, formally announced that it held 79.09%of Meizu Technology and obtained separate control of Meizu Technology. This move is also considered by the industry that Geely took an important step in order to further control the mobile phone's future "car key".

What is Geely?

During the Star Times, Li Shufu, chairman of Geely Holding Group, and Global Science and Technology and Commercial Elite was committed to the research and development and ecological construction of high -end smartphones, XR technology products, wearable smart terminal products.

After winning Meizu, the two parties will work together to provide users with the core products of multi -terminal, full -scale, and immersive fusion experience.

Regarding why Li Shufu wants to win Meizu Technology, the industry insiders are similar.

Lin Showan, deputy secretary -general of the Intelligent Network Branch of the Communications Industry Association, believes that Li Shufu is to build a brand to build a brand moat. In the future era of mobile internet, mobile phones and cars are the two terminals of interconnection. Control cars through mobile phones is also a major trend. If car companies use third -party mobile phones or have certain safety hazards, they can avoid such concerns.

Sun Yanzhi, chairman of the Worommine Think Tank, said that the future smart cars are like mobile phones with four wheels. Automotive manufacturers enter the mobile phone industry across the border. Interconnection mode.

There are also people in the industry that the layout of mobile phone business is an important part of Geely's advantage in maintaining the advantages of the head enterprise and continuing to lead the new reform of the Chinese automotive industry.

Meizu Technology has a complete consumer electronics industry smartphone R & D, manufacturing, sales and supply chain system, and has a good foundation in terms of product design and system construction. Fusion.

When Meizu's development encountered a bottleneck, Li Shufu's timely shot on Meizu, which was a good choice.

The deep integration of the consumer electronics industry and the automotive industry is the general trend. For example, Huawei Zhixuan Cars has been widened in the industry, and successively finalized the cooperation with Chicor's car selection with Chery Automobile, JAC, Jiji Fox Automobile.

On July 4, Huawei held a new summer summer conference in Shenzhen. At the same time, the Nova10 series mobile phones, and the luxury and smart large electric SUV asked M7. This year, the market will usher in a number of Huawei in -depth cooperation models, including the M5, Extreme Arc Alpha SHI Edition, Qijie M7, Avita 11, etc.

The "car key" battle in the intelligent era

Last year, Geely's new car star began to mass production. The model is equipped with a long -range unmanned parking system (AVP system) with L4 -level autonomous driving, which can achieve a long -range unmanned parking of 1 km.

In recent years, Geely has accelerated the research and development of autonomous driving. As early as 2019, the "reptile" intelligent system was released. At that time, the "reptile" was the first autonomous driving technology that was based on existing mass -produced sensor configuration and relying on 5G networks to achieve full road conditions, full scenes, and seamless high -speed connections. Its core algorithm is independently developed by Geely Automobile, and has completely independent intellectual property rights.

Just last month, 9 satellites of the "Geely Future Constellation" were successfully launched at the Xichang Satellite Launch Center. Geely Holdings said that through the construction of "Geely Future Constellation", the group will build a heaven and earth integration high -precision space -time information system to provide infrastructure for Geely's future travel ecosystem. Provide comprehensive services in the field.

In addition to Geely, in domestic car companies, both traditional car companies or new forces car companies are actively pushing

The development of autonomous driving has pushed the development of automobiles to a brand new era. At the same time, car companies have become more obvious about intelligent anxiety, which is reflected in the integration and competition of multi -terminal and full scenes. Under such anxiety, many car companies began to choose "cross -border" to build mobile phones.

Tesla CEO Musk once said that he does not like existing two mainstream mobile phone systems of iOS and Android, and wants to build his own system to defeat them and provide users with unprecedented experience.

In March of this year, Li Bin, chairman of Weilai, also said that Weilai's users are more and more relying on mobile phones to control the vehicles. The "car key" will always appear passive in the hands of other manufacturers.

Li Shufu believes that in the future, the tracks of the two industries of smart cars and smartphones are no longer monotonous, and they no longer do their own ways, but are integrated with the multi -terminal, full scene, and immersive experience of common users.

Recently, mobile phone companies have begun to build cars, and automobile companies have tried to build mobile phones. In the end, they are to create a better user experience.

The mobile phone is a fast iterative portable terminal, and it is a software innovation application carrier that has been verified by a large number of markets. The layout of the mobile phone business allows users to share innovative results as soon as possible, but also to transfer some safe and reliable results to the application of automobiles, and realize the close interaction of vehicle and mobile software technology.

How do Ningbo companies use potential power?

As one of the domestic leading car companies, Geely's root is deeper and deeper in Ningbo. Of the 115 major projects in our city's concentrated construction last month, Geely had multiple projects in many projects, including Geely headquarters projects, Zhejiang Green Smart Vehicle and Parts Technology Innovation Center projects. This is undoubtedly a good thing for the innovative development of Ningbo's automobile and component industries. Industry insiders believe that the in -depth integration of the automotive industry and the consumer electronics industry is a general trend. Ningbo has a good foundation for the automotive industry, and there are no shortage of mobile phone related enterprises such as Shunyu Optical and Boiculty Group, and have high -quality soils with deep integration of two major industries. This time Geely's "income" will bring new development opportunities to related companies in Ningbo.

Geely has deployed its R & D center in Ningbo. This means that in the future, it is likely to introduce many mobile phone industry chain resources to Ningbo in the process of promoting the integration of cars and mobile phones.

In the face of new opportunities, how should Ningbo companies take advantage of the situation? Some people in the industry pointed out that the Ningbo automotive and component industries are still too "hard". They lack the empowerment of a new generation of information technology, and there are not many companies that undertake components assembly and systems. These are the shortcomings that Ningbo's automobile and components need to be supplemented. At present, in addition to several leading companies such as Geely, the software capabilities of Ningbo Automobile and Parts Components are basically weak, which is closely related to Ningbo's lack of excellent software talents.

In the future, Ningbo enterprises with cars or smartphone tracks should strengthen software talent introduction and make good reserves for the in -depth integration of the two major industries. At the same time, enterprises should link more with the Ningbo Courtyard to enhance the empowerment of "soft" strength.

Ningbo Intelligent Technology Research Institute, Ningbo Research Institute of West Engineering, Ningbo Industrial Internet Research Institute ... In software, electronics, smart chips, satellites and big data related fields, these Ningbo Research Institute have good strength.

Reporter Wu Zhengbin

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