[Cai Zhi Headline] Pure milk becomes "fragrant milk"?Maiquer's latest response: No cleaning

McWell in the storm officially responded to propylene glycol.

On the evening of July 3rd, Mc 乳 Dairy issued a communication letter on the verification of "Macquett's Pure Milk Unqualified" and announced the results of preliminary self -inspection. During the production and switching process, the residual milk of the product tank line was not effectively cleaned, resulting in a legal food additive (including propylene glycol components) mixed with pure milk.

Maiquer said that in the next step, the company will actively cooperate with government investigation and rectification, take 5 measures to strengthen management, and protect the interests of consumers and partners:

1. Immediately removed and sealed the unqualified products, and recalled the implementation of unqualified products that have been listed;

2. For consumers who buy unqualified pure milk, Mc & Tur promises to refund unconditional and assume legal responsibility;

3. During the subsequent pure milk production process, we will adopt a special pot to ensure the possibility of completely eliminating the mixing of other components in the production and switching process;

4. Macquett production base will increase the detection equipment and detection items to pure milk to increase the special detection of propylene glycol;

5. Effectively implement the requirements of the regulatory department's interviews, and in the future, pure milk implementation is approved for inspection.

Event combing

On the evening of June 28, the Qingyuan County Market Supervision Bureau of Zhejiang Province issued the publicity of the 4th issue of the county's food sampling inspection in 2022. The information of unqualified products showed that the two pure milk produced by McElr was detected. The test results are 0.318g/kg and 0.321g/kg, respectively, and its standard value is "not to be used".

On June 30, Mc omise opened the limit and closed down at 10.03%, closed at 7.98 yuan/share, and the market value evaporated over 150 million a day. At present, the company's total market value is about 1.4 billion yuan. After the market, the Shenzhen Stock Exchange issued a letter of concern to ask Meloh to verify whether the media reports were true. If so, it shows that the specific situation of the relevant food sampling inspection test results, and explain whether the above situation is known in advance, and whether the relevant information disclosure obligations have been fulfilled in a timely manner.

On the evening of June 30, McWell issued the "Announcement on the Statement on the Two Batch of Pure Milk Sample Inspection in Media Reports", which first responded to the unqualified milk incident for the first time. According to the announcement, the local regulatory authorities have entered the company and the testing agencies carry out comprehensive sampling testing on related products. The company will announce the test results to the society as soon as possible.

At 15:00 pm on July 3rd, the Xinjiang Uygur Autonomous Region Market Supervision and Administration Bureau issued an announcement saying that after preliminary investigation and analysis, the detection of propylene glycol was detected in the use of pyrine for enterprises to use food additive fragrance during the production process. At present, the market regulatory authorities have investigated the case of illegal use of food additives in Macquett's over -range. After the case is found, the market regulatory authorities will deal with it seriously and announce the disposal to the society in a timely manner. At the same time, the State Administration of Market Supervision also issued an announcement that the Xinjiang Market Supervision Bureau to find out the illegal facts of Maiquer as soon as possible, severely investigate and deal with it in accordance with the law, and announce the investigation and punishment in a timely manner.

On the evening of July 3rd, Mc 乳 Dairy issued a letter of communication about the verification of the "Macquett Pure Milk Unqualified".

What is propylene glycol

Propylene Glycol, colorless, almost tasteless, good solubility, mixed with water, ethanol and various organic solutions. It is widely used in plastic, injection drugs, synthetic resin, cosmetics, food and many other fields. According to the "National Standard Food Additives of Food Safety" (GB 2760-2014), the functions of propylene glycol are: stabilizers and coagulants, antidents, anti-foam agents, emulsifiers, moisture holders, and thickeners. In addition, propylene glycol is also "synthetic spices allowed", and many flavors are the solvent.

According to the "Standard for Food Safety National Standard Food Additives" (GB 2760-2014) and "Food Safety National Standard Food Fragrance" (GB 30616-2020), the maximum use of padol in food additives in damp noodle products and pastries and pastries The quantity is 1.5 grams/kg, 3.0 grams/kg, and the maximum amount of propyol fatty acid fats that can be used for modulating milk are 5 grams/kg. But propylene glycol must not be used in pure milk.

According to the General Administration of Market Supervision, the bureau organized a total of 23 batches of pure milk produced by pure milk and Macques produced by enterprises produced by enterprises with high market share. The six batches of pure milk detected propylene glycol, and the detection value was 0.264 grams/kg -0.363 grams/kg.

Is propylene glycol harmful to the human body?

The International Chemical Safety Plan (World Health Organization) IPCS (WHO) official website can query report on oblong glycol: "Internetal Program on Chemical Safety Poison Monograph 443 Chemical —— Propylene Glycol" 443 — meterol). The report shows that "if a large amount of propyol may occur in the symptoms of ethanol poisoning, the case of poisoning once repeatedly applied propylene glycol drugs or venous injection in a small amount. Related data has not been observed at present. In the seventeenth report of the Grain and Agriculture Organization/WHO Expert Committee in 1974, the ADI value of propylene glycol was given (daily intake, referring to human or animals daily intake of some chemicals, no known to health. The dose of adverse effects) is 25mg/kg. Based on a 60 kg of an adult, drinking 5 liters per day to detect milk with 0.32g/kg, which will achieve daily intake. However, propylene glycol is not allowed to add to milk as a food additive in my country.

Maiquer: The proportion of external mining from baking to milk milk source exceeds 30%

Back to the Tianshan Ranch in Xinjiang, McWine is very popular in consumers in recent years. However, before 2019, the brand's popularity is not high, its performance is not outstanding, and it has even fallen into the crisis of delisting.

According to the data, McWell was founded in 2002 and was successfully listed in 2014. However, the company's core business at that time was baking. In 2015, McWell spent 298 million yuan to acquire Zhejiang Xinmeixin Food Industry Co., Ltd., hoping to further strengthen the baking sector.

The incident is contrary, and the external acquisition does not have the effect of boosting the performance of McWell. Starting from 2016, McWell's net profit began to decline; in 2018 and 2019, Mc & tels fell into losses for two consecutive years, with losses of 154 million yuan and 60.4649 million yuan, respectively. Due to the trial results of two consecutive accounting years, the net profit was negative, and McWell triggered a delisting risk warning and put on a*ST hat.

Turning in 2020. After 2020, McWell focused on the milk business, and used live broadcast methods to become a net red milk brand. The company not only opened flagship stores on live broadcast platforms such as Douyin, but also found some head anchors to bring goods. In 2020, the business of Macquett dairy products increased by 82.73%year -on -year, and the proportion of revenue increased from less than 38%last year to 53.07%. This year, McWell finally got out of losses and took off the hat of*ST.

In 2021, the core position of dairy products is even more prominent. According to the company's financial report, in 2021, Mc omise's sales fee was 123 million yuan, an increase of 19.59%over the same period last year, of which the live broadcast cost of e -commerce listed for the first time reached 9.062 million yuan. This year, McWell ranked among the top five Tmall Double Eleven Milk Drinks. In the past 618, McWell also ranked first in TOP10 in pre -sale of Tmall's liquid milk temperature milk products.

It is worth noting that when McMInned Machal became a net red milk, the self -contained rate of milk source did not keep up. On June 24th, McWell participated in the 2022 Investors' online collective reception day and listed company performance briefing meeting. At the meeting, investors asked questions, how much is the company's self -sufficient rate now. In response, Yao Xue, secretary of the board of directors of Maiquer, said that because the company's cow breeding is still in the initial stage, the structure of the cow group structure is also gradually adjusted, so the self -consignment rate of milk sources is relatively low.

The financial report shows that in 2021, McWell directly purchased 417 million yuan of raw milk, and the proportion of raw materials from cooperatives or farmers accounted for more than 30%of the total purchase amount.

(WeChat public account "Caizhi Headline" comprehensive self: CCTV Finance, CCTV News, rule of law Daily, China News Weekly, Hubei Daily, etc.)

Edit: Yuan Kai

School pair: Fenghua

Review: Gong Zimo

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