Little voucher leverage the big market!Taiyuan's second round of consumer coupons this year will drive more than 2.4 billion yuan in consumption

"The new refrigerator is easy to use, and there are many functions. Taste the ice cream I just made!" In the hot summer, Ms. Zhao and her family tasted their homemade ice products together. A few days ago, she referred to the favored thing: a Haier refrigerator of nearly 7,000 yuan, using an e -commerce universal voucher with a minus 400 yuan minus 400 yuan, superimposed the "6 · 18" promotional activity of the merchant, saving about 2,000 yuan.

Like her, this summer, many citizens enjoyed the benefits of consumer coupons. From May 21st to June 15th, during the second phase of the city's "promotion consumption · Yuexiang life" consumer voucher, a total of about 306 million yuan was sold, driving consumption of 2.411 billion yuan, and 4.25 million people. During the event, various types of vouchers are loved by the public, especially on weekends and holidays, and the consumption enthusiasm is pushed to a climax. Inadvertently, consumption of coupons has become a highlight of citizens' lives. A small consumer coupon, like a "catalyst", ignites the enthusiasm of the citizens and drives the large consumer market.

Help "turn over"

In the evening, Taiyuan Longhu Wanda Plaza was on the third floor. Many guests in restaurants were full of lively. The old lady's cashier Wanda Store was so busy that her face was always full of smiles.

His joy was due to the blessing of consumer coupons, and the store fought over. Since late May, the number of customers in the store has increased significantly. About one -fifth of customers use consumer vouchers every day. There are more than 20 calls for consumer coupons.

From the end of May to the present, their daily turnover has basically maintained two or three thousand yuan, reaching 56,000 yuan on weekends, and more than twice the passenger flow. The two weekends in late May were the most popular, and the turnover of the day reached about 10,000 yuan. Customers also lined up during the peak period, and even when it rained. He said: "The recent business is getting better and better. Consumer vouchers have brought more consumers, especially on weekends and Dragon Boat Festival holidays. The people and sales are basically doubled compared to usual."

Not only that, the role of consumer coupons on the fast food industry is also more obvious. The number of passengers in June of the West Palace Store in the Tang Dynasty food market gradually increased. At noon, many surrounding office workers came together. Yin Shulin, the store manager, introduced that in June, the sales of nine stores distributed in the city have increased, especially the most popular paddy field crayfish in the store, the sales volume doubled. Many citizens said: "Because of consumer coupons, buy a few more for children and the elderly, which is very affordable."

Similar situations are not a few. The catering industry, which is severely affected by the epidemic, has benefited a lot in this coupon operation. Preliminary statistics, as of now, the accommodation catering coupon has sold more than 4.49 million yuan, driving consumption of more than 16.22 million yuan. Due to the obvious results, according to the actual situation, the city supplemented the consumer coupon on June 20: from June 21, the accommodation catering coupons were issued again. Citizens can continue to grab the coupon from 10 to 24:00 every day, and continue Until July 10.

Burning "Fireworks Qi"

At night or weekend, the crowd of the check -in came from all directions, and the Millennium Ancient Street Zhonglou Street became a fashion center and a paradise for playing. Driven by consumer vouchers and various activities, the neighborhoods are bustling, the human is full of people, and the fireworks are even more strong.

"The driving of government consumer vouchers is very obvious." The person in charge of a cultural and creative store in the district admitted that during the event, nearly 30 % of the customers used consumer vouchers, with a daily turnover of about 2,000 yuan. According to a clothing store staff, sales in June increased by more than 50 % compared to previous, and the number of vouchers with a number of coupons with a minimum of 100 yuan, 70 yuan minus 70 yuan, and 50 yuan minus 50 yuan of the cultural tourism campaign. A small restaurant staff said that sales in May increased by about 30 % compared to April, with an average of 2,000 or three thousand copies per variety per day.

The shop situation on Zhonglou Street is only a microcosm of the Cultural Tourism Course. "The city is available, and friends can enjoy the full reduction in the coupon." After the consumer coupon was put on, the ancient county town in Taiyuan would invite tourists for the first time. Zheng Xia, Minister of Commercial Management Department of Taiyuan Guxian County, introduced that during this consumer voucher, the average of nearly 300 people came to hold coupons per day. At first, the 10 -day was the most popular, and the average daily coupon consumers reached 1,000.

Due to the stimulation of consumer coupons, in late May and early June, the average daily traffic of the ancient counties in Taiyuan increased to 3,000, which was three times the previous. On weekends and holidays, it is basically 5 times before. Everyone climbs the wall, travels to the county, lives, and buys snacks ... transforms consumer coupons into a beautiful travel experience. Moreover, its pull effect continues to appear. At present, the average daily tourists have reached 4,000, and about 10,000 people on weekends and holidays.

During the consumer voucher, more than 575,000 tourists were benefited from the cultural tourism voucher, and the consumption consumed more than 81.33 million yuan. During the Dragon Boat Festival holiday during the launch period, the city's main scenic spots, scenic spots, parks, historical and cultural districts, etc., received more than 1.267 million tourists, an increase of more than 40 % year -on -year; Essence Cultural tourism and Huimin Coupon covers the entire process of daily leisure and entertainment of consumers, involving the factors of "eating, living, traveling, traveling, purchasing, and entertainment", adding "fireworks" to the city.

Help "big market"

"During the event, the JD.com platform only sold more than 100 million yuan in consumer coupons to drive more than 1.3 billion yuan in consumption." Said Zhao Ying, the person in charge of the operation of Jingdong Shanxi Digital Economy Co., Ltd.. Zhao Ying introduced that among the e -commerce universal coupons, a large amount of vouchers of 4,000 yuan and 200 yuan minus 200 yuan, it is grabbed within one hour daily, and the voucher species of 100 yuan is reduced by 100 yuan. It was also robbed in the afternoon of the day, and the small coupon at a minus of 30 yuan was slightly slower. Consumers participated in the enthusiasm and rose. For two seconds, someone grabbed the coupon. It was used in 1 minute and received the goods on the afternoon. Actively squatting vouchers and enjoying full reduction in consumption has become the daily choice of many citizens since late May. While citizens enjoy the benefits, consumer coupons also revitalize the store for merchants, boosting confidence in development.

"The pulling effect of consumer vouchers is obvious, and the passenger flow and sales have increased significantly. We are more confident in future development." Many participating merchants admitted. During this consumer voucher, Tang Jiu paid more than 147,000 consumer vouchers and the amount of more than 12.68 million yuan, driving consumption of more than 44.24 million yuan; the cumulative sales of Suning Tesco stores in our city increased by more than 4.6 times year -on -year. In terms of denominations, more than 37,000 pieces, the amount of more than 19.38 million yuan, driving consumption of more than 120 million yuan. It sold more than 12,000 yuan in e -commerce universal vouchers, with an amount of more than 2.69 million yuan, driving consumption of more than 34 million yuan; beauty; beauty; For special stores, more than 284,000 copies were sold in retail universal vouchers, with an amount of more than 19.42 million yuan, driving consumption of more than 68.97 million yuan. Yu Yuan.

From the perspective of many participating businesses and consumers, consumer coupons have brought real benefits, and play a pivotal role in active market economy and boosting market confidence. Under the blessing of consumer vouchers, the market gradually became popular and the economy gradually survived.

"Promoting consumption is an important starting point for the economic recovery, and the key point of the impact of hedging epidemic. Effective measures. "Xia Wenwu, a member of the Party Group and a second -level investigator of the Municipal Commerce Bureau.

Source Taiyuan Daily reporter Li Jing

Short review

Leverage

Consumption and economy. In 26 days, the consumption of 2.411 billion yuan was leveraged, and the leverage of consumer coupons appeared.

A consumer voucher activated the big market. Under its blessing, everyone walked out of the house and walked into the business district, supermarkets, and restaurants to eat and shopping.

A consumer coupon, draw a win -win situation. It effectively promotes the recovery of the consumer market in the context of the normalization of the epidemic prevention and control, and enhances the sense of gain and happiness of citizens; it also helps to help all industries through difficulties, stimulate its confidence and confidence and courage to move forward, and to move forward. power.

Both short -term and long -term are strong. In the short term, it is conducive to boosting consumption confidence, stimulating enthusiasm for consumption, accelerating market recovery, and helping economic stability. In the long run, it is beneficial to promote the transformation and upgrading of the consumer market, keep consumer living water continuously, and continue to inject new vitality into economic and social development.

The consumption is alive, the popularity is strong, the enterprise is warming, and the leverage is not small.

Source Taiyuan Daily

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