Used or failed to clean it effectively?Two interpretations of Maiquer's "problem milk"

The preliminary investigation and analysis of the market supervision department is to use food additive fragrances in the scope of Super -range during the production process;

Author: Aru Khan

Figure: Oriental IC

Guide

One || On July 3rd, Macquett Dairy explained on the official Weibo that the unqualified product company failed to effectively clean the residual modulation milk in the production and switching process of pure milk and modulation milk. However, there are differences with the conclusions of the State Administration of Market Supervision and Administration.

事 || In response to the batch and scope of the milk involved, the reporter interviewed McElr on July 4th, but the company's secretary Yao Xue and the securities representatives provided by the company's public information were in the state of no one answered. Essence

Three || At present, the pure milk of the main source of income from Makale has been discontinued, and how long it is discontinued is still unknown.

The melter (002719) was found in pure milk, and on the morning of July 4th, the "Announcement on the Investigation of the File of the Market Supervision and Management Department" was released. According to the announcement, according to the preliminary investigation and analysis of the market regulatory authorities, the detection of propylene glycol in Mc omine's pure milk is "the enterprise is caused by the use of food additive fragrance in the production process." At present, the market regulatory authorities have investigated the case of illegal use of food additives in Macquett's over -range.

Due to the food safety incident, the Chinese dairy industry has been severely damaged, which has seriously affected the image of consumers. However, after years of strict supervision and corporate efforts, the safety of dairy products has been comprehensively improved. The "problem milk" incident broke out, and frequent searches have also caused consumers to worry about it again.

McWell fell on July 4. At present, McWell has stopped production of pure milk, and unqualified products were removed, sealed, and recalled.

On the evening of July 3rd, Melor explained the incident- "The production and switching of the two categories of pure milk and modulation milk failed to effectively clean the residual modulation milk of the pot line of the product. Food additives (containing propylene glycol ingredients) mixed with pure milk. " However, the interpretation of the conclusions of the market regulatory authorities was different.

McWell, which was listed in 2014, is a well -known dairy company in Xinjiang. Its main business is dairy products and baking. In 2021, operating income was 1.146 billion yuan. With the marketing method of "net red grass", McWell's dairy products have gone out of Xinjiang, and they are called "net red milk" in some social media. In Zhihu, consumers have asked questions, "Why is Matt's milk than other milk fragrance?"

Why is there metol?

According to a survey by the State Administration of Market Supervision and Management, the six batches of pure milk produced by McWell was detected in the random inspection, and the detection value was 0.264 grams/ kg -0.363 grams/ kg. After a preliminary investigation, the detected propylene glycol was detected in the pure milk of Mc omine as "the company's use of food additive flavors during the production process". The Changji Market Supervision and Administration Bureau shall conduct investigation on the company's unqualified problems of pure milk in accordance with the law.

On July 4th, McWell responded that the production of pure milk has been stopped, and unqualified products were removed, sealed, and recalling unqualified products. And promised to return and refund unconditionally from consumers. Maiquer also said that self -examination and self -correction, investigating unqualified products and rectification.

According to the use of national food additives, propylene glycol is a food additive that is approved and used in the raw noodle products and pastries. However, the national standards clearly stipulate that propylene glycol must not be used in pure milk.

It is understood that in the production process of dairy products, propylene glycol may be used in multiple links such as milk, cleaning, and additives. First of all, many flavors use propylene glycol as the solvent. Second, propylene glycol is mainly used for solvents and stabilizers in the washing industry. Most of the products used in enzymes play a stable role. A dairy factory staff introduced to reporters that in the production of pure milk, propylene glycol will be used in disinfection and cold, such as wiping cow breasts.

According to the factory insiders, in these links, the enterprise will pay great attention to the residue of propylene glycol. For example, first pay attention to cleaning and wiping the breast link. Wipe the towels must be intact and use the cleaning agent to clean and disinfect them. Cold system equipment, check the sealing rubber ring to prevent the leak of refrigerants (among them).

On July 3rd, Mc 乳 Dairy explained on the official Weibo that according to its preliminary investigation, the unqualified product company failed to effectively clean the residual modulation of the product tank line during the production and switching of pure milk and modulation milk. Milk, which causes legal food additives (containing propylene glycol components) in lipid -regulating milk mixed with pure milk.

However, there are differences with the conclusions of the State Administration of Market Supervision and Administration.

Two explanations

At present, for the cause of propylene glycol, the State Administration of Market Supervision and Management concludes that "the use of food additive fragrance during the production process"; and McStel's own explanation is that "the production and switching process of the two categories of pure milk and the modulation of milk milk and milk milk It is not effective to clean the residual modulation milk of the pot line of the product. "

So, this problem milk is caused by Macques to add fragrance? Or is it caused by the management loopholes of production links?

At present, the market regulatory authorities have investigated the case of illegal use of food additives in Macquett's over -range. It also stated that after the case was found, the market regulatory authorities will deal with it seriously and announce the disposal to the society in a timely manner. Regarding the explanation of Maiquer, Song Liang, the leader of the Economic Expert Group of the China Agricultural Reclamation Dairy Alliance, said that in order to improve the efficiency of the production line, the production of the factory will use the same pipeline to produce pure milk and produce milk milk. Wait for the situation of other products. However, one of the important links is cleaning, usually through three cleaning processes. This test is the management and supervision capabilities in the production process of the enterprise. However, this statement is just Maiquel's own response.

Xu Hao, a lawyer of Beijing Jingshi Law Firm, recognized that first of all, McWell had to provide evidence for his own justification to prove that he was not subjective to intentionally illegally use additives; second, even if McMull's justification was proven, it still belonged to illegal acts and belonged to it. Major faults, as a professional enterprise producing dairy products, are obliged to ensure that the food it produces meets national standards.

In response to the further issues of the milk involved in milk, the scope of the incident, the reporter interviewed McElr on July 4, but the company's secretary Yao Xue and the securities representatives provided by the company's public information were in the state of no one.

Founding and alarm clock

Regarding the Macquett milk problem incident, Song Liang believes that for the industry, it has sounded the alarm for the enterprise. Enterprises must re -understand the importance of food safety and continue to maintain. Rest assured image.

Because the incident McElr's business had been comprehensively frustrated.

At present, Machal's pure milk has been discontinued, and the products have also been removed from the flagship store of e -commerce. Maiquer said, "The company's pure milk business accounts for about 50%of the overall operating income. It is expected that this matter will have a negative impact on the pure milk business during the rectification, which may affect the company's phased operating performance."

Pure milk is McWell's fist product. The content released by the official Weibo of Maiquer Dairy on June 15th is that McMail's whole milk and whole milk on the list on the "618" "must buy the list".

According to McWell's financial report, dairy products and baking are the company's two main business sectors. Last year, Metro's operating income was 1.146 billion yuan, an increase of 30.93%year -on -year, of which the sales revenue of dairy products increased by 57.75%to 732 million yuan. Another main business was baked goods, with revenue of 265 million yuan last year.

Dairy products are the largest business segment of its year -on -year growth. In 2020, the revenue of the business sector was 465 million yuan. In addition, from its Xinjiang revenue of 367 million yuan, foreign revenue was 778 million yuan.

Macquett's operating income increased year by year, from 580 million yuan in 2017 to 1.146 billion yuan in 2021. However, net profit fluctuates like a roller coaster. After the loss of 154 million yuan and 69 million yuan in 2018 and 2019, in 2020, the loss was to 53 million yuan, and the net profit in 2021 was 118 million yuan, a year -on -year decrease of 65%.

In the first quarter of 2022, McWell's operating income increased by 59%year -on -year to 346 million yuan, and net profit still fell 27%to 3.85 million yuan. Regarding the reasons for the decline in net profit, Jia Yongjun, deputy general manager of McMarer, explained at the performance briefing held on May 10th. In addition to the price of the original milk increased by 11.94%from the previous year, there is also a sales market expense ratio. The reasons for an annual increase of 19.59%.

The decline in net profit does not affect Maiquer's optimistic plan for future performance. At the Marker's 2021 performance briefing meeting, the company's chairman Li Yong said that the company's goal is to increase 10%from 2021 compared with 2021, the income in 2023 increased by 23%compared with 2021, and the income in 2024 increased compared with 2021 in 2021. 39%, increased by 60%from 2021 to 1.8 billion compared with 2021.

However, at present, the pure milk of the main source of income from Makale has been discontinued, and how long it is suspended is still unknown.

Xu Xiaonian: Entrepreneurs in adversity must believe in the market, believe in common sense, and believe in a Hong Kong people's Greater Bay Area Life Scripture Society.

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