Simba live broadcast for two hours to collect 175,000 resumes. Recruitment will become a fast -handed new blue ocean?

Radar finance produced | Meng Shuai editor | Shenhai

Simba, one of the "Four Heavenly Kings" in the live broadcast industry, has lived new.

On June 29th, "Kuaishou" Simba started live broadcast. It is reported that five companies participated in the live broadcast on the day, providing a total of 100,000+jobs, and a live broadcast of about two hours received a total of about 175,000 resumes.

Radar Finance noticed that one of the planners of this live broadcast is exactly the fast recruitment workers who launched the main blue -collar live broadcast. The data shows that in the first quarter of this year, the monthly survival scale of the fast recruitment exceeded 100 million.

Some Internet observers have pointed out that the domestic manufacturing and service industry recruitment is still mainly offline channels. Quick hands are different from the main white -collar recruitment platform on the market. The market for the sinking market overlaps with the blue -collar recruitment -oriented users, and there are certain advantages in the field of blue -collar recruitment. However, in the future, if you want to enter the field of white -collar recruitment, Kuaishou will also need to work in many aspects such as recruitment processes and safety review.

Simba with a live broadcast, harvesting 175,000 resumes in one night

Simba, who is about to realize the fans of a single platform, has recently brought up the post in a live broadcast of Kuaishou. According to the preheating video released by Simba in his account, he originally planned to raise his body to rest until August, but after receiving the plan, Simba thought it was very meaningful. Bad) Play a live broadcast for him alone. "

At 8 pm on June 29th, the live broadcast of this Tibetan post in Simba officially kicked off. Chery Automobile, Volvo, Golfes, Mingshuo Computer and Lixun Group appeared in the live broadcast room of Simba as a recruiter. Another company that previously previewed can be absent from technology. On the same day, the five companies provided a total of 100,000+ jobs through this live broadcast of Simba.

During the live broadcast of the post, Simba introduced the details of the recruitment to the audience in the live broadcast room, such as work content, job requirements, salary, welfare guarantee, etc., and the background of the Simba live broadcast room is also constantly playing the factory environment of recruiting enterprises. video. According to statistics, a total of 175,000 resumes received a live broadcast of about two hours.

However, radar Finance noticed that most of these companies provided by candidates with relatively loose jobs, such as workshore operators, logistics employees, etc., in terms of age, academic qualifications, and work experience. In the range of 5,000 yuan to 7,000 yuan. In addition, the process of recruiting live broadcasts is also very simple. Candidates only need to leave contact information to submit them with one click.

The reason for helping this group of people find a job, Simba said that these people deserve attention. At the same time, Simba also believes that the current market does not have no job, but the needs of talents and supply. hiring". Simba believes that it is this unreasonable low price that leads to the disconnection of supply and demand, and live broadcasts can solve this problem.

It is worth mentioning that according to Simba, this live broadcast is a public welfare nature, which means that Simba does not get any benefits from this live broadcast.

Radar Finance noticed that this is not the first time that Simba has been in the field of recruitment. Tianyancha shows that in February this year, an enterprise named Guangzhou Xinyu Network Information Co., Ltd. was established. The company's operating scope includes human resources services, corporate management, daily department store sales, information technology consulting services, professional intermediary activities, etc., and professional intermediary activities, etc. The company's major shareholder behind the scenes is the Guangdong Xinxuan Holdings Co., Ltd. behind Simba, and Guangdong Xinxuan holds 90%of the shares of Guangzhou Xinyu.

After this cross -border label live broadcast, will Simba take the goods and intermediaries to catch them since then? "I don't want to grab the intermediary's rice bowls, recruit only once, and will not charge any intermediary fees. I just want to make more people pay attention to the recruitment market with their own influence." Simba answered in the live broadcast. Simba also told the media that in addition to bringing goods and bringing posts, there may be a lot of valuable attempts in the future.

Kuaishou aimed at blue -collar recruitment

At present, Douyin has created anchors such as Liu Genghong and Dongfang in the field of fitness, agriculture and other fields. In the face of strong opponents, although Kuaishou has an exclusive cooperation with Liu Genghong's good brother Jay Chou, he also showed his elder brother on June 25th. Jackie Chan's first live broadcast, but fast hands are still facing tremendous pressure. A little bit slower on fitness and agricultural product live broadcast, trying to overtake the curve on the recruitment track.

In fact, Simba has made a big job for the live broadcast of the live broadcast, and to a certain extent, it also shows the "ambition" of fast hands in the recruitment industry. Kuaishou's efforts in the field of recruitment can be traced back to January this year. At that time, Kuaishou officially launched the fast recruitment project to position the blue -collar recruitment. Users can directly apply for one -click in the live broadcast in the live broadcast room.

In May this year, Kuaishou held a "fast -handed recruitment union" in order to help resume work. This event subsidized 1 billion traffic, and a total of more than 600 live recruitment sessions were opened. More than 100 workers participated in it, and released nearly 200,000 positions to recruiters.

Kuaishou founder and CEO Cheng Yixiao revealed at the fast -handed performance telephone meeting that in the first quarter of this year, Kuaishou's fast recruitment worker monthly live scale exceeded 100 million, and the number of resumes received in a single day during the Spring Festival alone reached 150,000 copies. Essence Regarding the performance of fast recruitment workers, Cheng Yixiao said, "Benefiting from the strong trust relationship of fast -handed users and the real interaction of high -frequency, the transformation rate of" Quick Recruitment "and the user's retention rate industry leader." Radar Finance has noticed that currently the fast recruitment workers are currently recruiting workers. The two types of certification are provided, which are intermediary/labor and enterprise self -recruitment. After submitting relevant materials and passing the platform review and certification, the recruitment subject can create related positions and collect resumes through live broadcast. After becoming an entity that has been certified by fast recruitment, more traffic will be obtained, and Kuaishou will give priority to the recruitment live room and short video.

According to relevant public data, the size of the blue -collar group in my country is more than 400 million people, of which about 120 million blue -collar workers in the service industry, about 100 million blue -collar workers in the manufacturing industry, nearly 80 million blue -collar workers in the construction industry. Half of the blue -collar; according to the data released by the Tianfeng Securities Institute, the number of blue -collar recruitment markets in my country in 2020 is 22.8 billion, and it will be over 40%of the annual growth rate in the next five years. 128.5 billion.

Some Internet observers analyze that a large number of users from the sinking market overlap with users of blue -collar recruitment. In view of the huge demand for blue -collar workers in the market, there are potential users with a large number of potential users of fast recruitment. Create a bridge with candidates to save some search costs for job seekers.

However, the observer also pointed out that although Kuaishou sets a certain threshold in the certification of the recruitment subject, he wants to completely eliminate the illegal behavior of "recruiting enterprises" with ingenuity and effectively protect the rights and interests of the candidates. For the review and supervision mechanism of recruiting enterprises.

In addition, if the fast -handed process is more cumbersome in the recruitment process and the talent screening, the white -collar recruitment field needs to make a difference. At present, there are still many deficiencies in the mode of fast recruitment. The requirements of both parties to communicate further in depth.

In addition to bringing live broadcasts, Simba also opened a supermarket

Radar Finance noticed that since the bird's nest incident, Simba has been silent for a while, and Simba once stated that when he returned, he also denyed it on the grounds of drunk, but Simba's frequency of opening the live broadcast did indeed indeed indeed There was a decline, and the data showed that Simba launched only 21 games in 2020, and the number of live broadcasts in 2021 decreased again.

Is Simba who retreated to the second line completely? On June 1st, Simba's beloved egg eggs posted a video of the company's internal meeting. In the video, Simba said that he would have a business trip for one month and put it into another battlefield. Give it to the egg management, and Simba will also set the target of 2.7 billion for the next month.

At 618 this year, Simba did "stealth" like several other head anchors. The whole process did not turn on the live broadcast. Simba, who gave the apprentice to the apprentice, said at 618 that the eggs and times were beautifully lived in a lot of live targets, and many new anchors also doubled the established goals. The Live Live Simba also said that it will return after adjusting the body. When Simba retired to the second line, it is not known, but Simba, the anchor, is trying to change towards the team leader.

It is worth mentioning that Simba has previously stated that he has always had a dream, "owning a supermarket that belongs to his own." In May this year, Simba's "Xinxuan Supermarket" officially opened in Baiyun District, Guangzhou. It is understood that this supermarket covers an area of ​​2,000 square meters, and it costs 300 million in indoor decoration. Many foreign facilities and equipment have been introduced. The supermarkets have daily chemical areas, snack areas, fresh areas, food areas, clothing areas, clothing areas, and clothing areas. Seafood areas, fruit and vegetable areas and other areas, the goods on the shelves basically cover the categories involved in general offline supermarkets.

On the day of opening, Simba also started the live broadcast simultaneously, and the highest attracted 1.3 million people on the same day. According to media reports, 340,000 single durians were sold on the same day, with sales exceeding 43 million; in 3 minutes, it sold over 310,000 single Hainan Jinhuang Mang, weighing 1266 tons. There are also media reports that Xinxuan's GMV achieved 1 billion in three days after opening.

Simba said that his future goal is to make Xin Xuan supermarket into an offline chain brand, drive the supermarket down the fans, and strive to make Xinxuan Supermarket a leader in the industry. "When everyone looks down on entities At that time, I feel that the entity has a chance. "

Radar Finance noticed that the fast -handed ID of the Dimanba apprentice was changed to "Egg 2 Return to Xinxuan Supermarket", and released short videos as the upcoming Xinxuan Supermarket live broadcast special heating.

However, Simba's Xinxuan supermarket also attracted questioning. Some netizens believe that during the publicity, Xinxuan Supermarket announced that "200 offline products are moved to online for sale, so that all people can experience the atmosphere of offline supermarkets online without leaving home." Although Xinxuan Supermarket opened offline stores, online sales are still an important sales channel. Simba created supermarkets are more gimmicks. In fact, it is actually the "large warehouse" of its live broadcast room.

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